Many analysist are expecting Harley-Davidson to post a per share profit in the first quarter of 2010. Estimates are anywhere from .10 to .25 per share on sales of 1 billion dollars. Since February 18th, shares in the iconic motorcycle manufacturer have risen over 30%. In Q4 2009, the company missed it’s target of .12 cents a share loss.
This past winter, Harley Davidson has been aggressively cutting costs and consolidating operations in order to get the company profitable again. Sales of new bikes have increased with the arrival of Spring, however the long term outlook for the company is still somewhat cloudy as its core customer ages and motorcycle sales continue to decrease across all demographics.