Ride Like a Champion with Aprilia

NEW YORK – May 4, 2010 – Aprilia USA, the North American importer and distributor of award-winning motorcycles, announces the Ride Like a Champion tour, an education and training program for Aprilia dealers, just in time for the 2010 riding season. Aprilia dealers, who received product training at the annual dealer meeting and service training at the tech center, now get the opportunity to experience the RSV4 on the track. The tour will give select Aprilia dealers additional technical expertise, product knowledge and informational tools they need to provide enthusiasts with an incredible experience on the RSV4. The dealer training and track day portion of the tour will be followed by dealership-based customer events, such as open houses, RSV4 demo rides and other local market activities.

The summer-long tour started in Southern California and moves to other major markets, including:

 April 26 – May 24: Southern California

 May 17 – July 5: Northeast

 May 31 – June 28: Northern California

 July 7 – July 21: Northwest

 July 26 – Aug. 9: Central (Denver)

 July 11 – Aug. 9: Southeast

 Aug. 16 – Sep. 20: Texas

 Aug. 16 – Sep. 6: Michigan

For an updated Ride Like a Champion calendar, please visit www.apriliausa.com.

“The Aprilia RSV4 is one of the most technically advanced super bikes on the market and customers deserve to hear every exciting chapter of its story,” says Paolo Timoni, president and CEO, Piaggio Group Americas. “That’s why we’re bringing another very personalized training experience directly to Aprilia dealers, including the opportunity to unleash the RSV4 on the race track.”

Already a multi-award recipient from leading media in the USA and from around the world, the Aprilia RSV4 continues to take podium finishes in the 2010 World Superbike Championship. Team Aprilia Alitalia, with racers Max Biaggi and Leon Camier will compete in the only American round of the series, taking place May 31 at Miller Motorsports Park in Tooele, UT.

For more information on the Aprilia RSV4 or to find a local Aprilia dealer, visit www.apriliausa.com.


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