Dealership settles discrimination suit

Oldest HD Dealer Settles Sex Discrimination Suit

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Dealership settles discrimination suit

The nation’s oldest Harley-Davidson dealership, Dudley Perkins Company agreed to pay $55,000 and furnish other relief to settle a sex discrimination and retaliation lawsuit filed by the U.S. Equal Employment Opportunity Commission.

EEOC’s suit had charged that the San Francisco-based company refused to let a female employee, Bowen Dean, work as a mechanic, while hiring less qualified men. Further, EEOC said, the company fired her after she filed an EEOC sex discrimination charge.

Through the consent decree settling the suit, the court ordered that Dudley Perkins Co. revise its equal employment policy and complaint procedure; train its staff every year about sex discrimination and retaliation; post a notice stating the terms of the decree and how to complain about discrimination; include in its advertising a statement affirming its commitment not to discriminate based on sex; and report its hiring decisions to EEOC for the decree’s two-year term. In addition, the company will pay Dean $55,000 as monetary damages.

“Breaking into jobs in non-traditional fields continues to be a challenge for women, and despite the prohibitions on sex discrimination written into federal law in 1964, some sex segregation in employment continues,” said EEOC San Francisco Regional Attorney William R. Tamayo. “This settlement will help the motorcycle industry take a step forward.”

Company officials with Dudley Perkins could not be reached for comment.


One thought on “Oldest HD Dealer Settles Sex Discrimination Suit


  1. It is crucial for Harley’s growth to promote and not discourage female mechanics, or sales representatives, or whatever. The important thing to focus on: is the job getting done, male or female.

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