Big Dog Hopes Europe Picks Up The Slack

Will European buyer save this Kansas Manufacturer?

Will European buyer save this Kansas Manufacturer?

With it’s market in the US all but dead, Wichita Kansas based Big Dog Motorcycles announced yesterday that it has entered the European market with four models and has appointed Belgium-based Legend Motorcycle Group GCV as its European distributor.

In a  press release, Sheldon Coleman, founder and CEO of Big Dog said, “European distribution has been a goal of ours for several years, but we have been very selective as to the perfect partner to make this a reality, Legend Motorcycle Group has been the ideal ally in every phase of the process. They understand the European market, they provide exceptional customer service and they share our passion for our products.”

The Big Dog models  K-9, Wolf, Pitbull and Coyote recently passed certification tests for distribution in the European Union.

According to the release, Legend has relationships with seven dealers in Germany, France, Italy, Austria, Portugal and Luxemburg.    Observers say this is a good thing for Big Dog, but it may not be enough to save the company from eventual bankruptcy.

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