Steve Garn, owner of BREW Bikes.

PEE-WEE HERMAN SELECTS WINNING SCHWINN BIKE AT STURGIS

Buffalo Chip, S.D. (September 1, 2010) – In addition to kicking off The Legendary Buffalo Chip during the 70th annual Sturgis Motorcycle Rally, Pee-wee Herman participated in a contest in which top motorcycle and bicycle designers made-over his iconic 1947 Schwinn bicycle. The winning bicycle design, with an “Easy Rider” theme, belonged to Steve “Brewdude” Garn of BREW Bikes from Northwest North Carolina.

Pee-wee Herman inaugurated the bike as Captain of the Buffalo Chip’s Annual Legends Charity Ride. Both the winning bicycle, and the bicycle built by Brian Schimke of TPJ Customs were auctioned on the spot for The Kids & Chrome Foundation, who support The Black Hills Children’s Home Society and The Sturgis Motorcycle Museum & Hall of Fame. Scwhinn also generously donated 60 new bicycles and helmets to the Black Hills Children Home Society, giving each child a new bike to ride. The remaining two bikes from builders John Quinlin of Recycled Cycles and Jesse Hansen Mountain Sports will soon be available for purchase at an online auction.

Sponsored by Schwinn, the fundraising contest brought together a mix of nationally renowned and local South Dakota motorcycle and bicycle builders to creatively redesign and fabricate a ‘new’ TRANSIT 3-Speed Electric bicycle. With only five weeks to transform the electric bicycles into unique, custom designed works of art that capture the essence of Pee-wee Herman, the designers displayed their bicycles at The Legendary Buffalo Chip’s Event Center on Sunday August 8th as Pee-wee Herman himself chose the winning design.

Dubbed the “Pee-wee Rider”, the winning bicycle was complete with a red frame, American flag paint job on the top tube of the frame, satchel bag and blanket on the pannier rack, a skull mounted on the head tube in between the front forks for a bit of an edge, and many other extraordinarily detailed designs.

“The whole experience was 100% positive,” enthusiastically explains Steve Garn, owner of BREW Bikes. “Being there and being a part of this project was amazing. We got to meet Pee-wee Herman who was very friendly and had a lot of nice things to say about the bike. At BREW we work on both bicycles and motorcycles, so it was a really nice tie-in for us.”

Garn goes on to say, “My own son grew up watching Pee-wee’s Playhouse, so we had Pee-wee sign a picture of my son when he was a boy in his Pee-wee Herman pajamas. We also got to be in a photo shoot with the bike and Pee-wee. This whole experience was just incredible!”

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