BEST WESTERN INTERNATIONAL OFFERS MOTORCYCLE TRAVELERS MORE THAN 1,200 RIDER-FRIENDLY® HOTEL OPTIONS WITHIN THE U.S AND CANADA

The Best Western and Harley-Davidson exclusive rewards program – Best Western Ride Rewards® –

Gives Harley-Davidson® Enthusiasts Savings and Benefits at all of the Chain’s “Rider-Friendly®” Hotels

PHOENIX (November 30, 2010) – Best Western International today announced its collection of rider-friendly properties has grown to more than 1,200 hotel locations throughout North America as part of the hotel chain’s multi-year agreement with Harley-Davidson.

These rider friendly hotels, searchable on www.bwrider.com and www.harley-davidson.com, offer motorcycle travelers and enthusiasts a host of amenities important to them including complimentary wipe-down towels, access to a cleaning station at the property and often times extra benefits such as reserved parking spaces, bottled water and lip balm.

“Best Western offers a hotel stay for every type of traveler and we’re proud to serve as the largest family of hotels to welcome those traveling on two wheels and ensure their unique needs are met consistently,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International.

Best Western also offers the industry’s only free loyalty program geared towards Harley-Davidson® enthusiasts, with registered members of Best Western Ride Rewards earning 10 points for every U.S. dollar spent on qualified room rates or 250 airline miles per qualified stay at more than 4,000 Best Western hotels worldwide.  Motorcycle travelers can register for Best Western Ride Rewards by visiting www.bwrider.com or calling 1-888-BW2BIKE.

Upon registering for Ride Rewards online, riders automatically receive Gold Elite status, which includes 10 percent bonus points on every stay. H.O.G. ® Members receive even greater benefits as they are automatically upgraded to platinum elite status, giving them 15 percent bonus points on every stay, complimentary room upgrades when available, plus early check-in and late check-out if available.

As a complement to Ride Rewards, enthusiasts can also use Harley-Davidson’s Ride Planner to help map and plan rides, available at www.harley-davidson.com/Experience. The tool also makes it easy to book a stay at a Best Western hotel by indicating where each is located in correlation to the trip being planned. Each hotel listing includes hotel descriptions along with a directory of services and amenities.

For more information on Ride Rewards and other features of the Best Western/Harley-Davidson partnership, visit www.bwrider.com or www.harley-davidson.com/Experience.

ABOUT BEST WESTERN INTERNATIONAL, INC.

BEST WESTERN INTERNATIONAL, Inc. is THE WORLD’S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated BEST WESTERN, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 80* countries and territories worldwide. An industry pioneer since 1946, BEST WESTERN has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, BEST WESTERN recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for BEST WESTERN in building the world’s largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip RacingTM and Harley-Davidson help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.

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