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THE NEW BLACK LABEL COLLECTION FROM HARLEY-DAVIDSON

Born of the Dark Custom movement with an honest, authentic style, the all-new Black Label Collection of Harley-Davidson® MotorClothes® has been chopped, bobbed and redesigned to satisfy the latest generation of men and women riders.

With street-inspired designs, a custom look and casual feel, Black Label evokes an authentic, rebel attitude.

“Black Label is for those whose allegiance to Harley-Davidson doesn’t scream to be heard,” said Karen Davidson, Harley-Davidson General Merchandise Creative Director. “The Black Label collection is inspired by customers and reflects a younger attitude, with an understated style that looks washed, worn and comfortable right off the rack.”

From jackets and caps to shirts, gloves and more, Black Label is cut narrow through the chest, shaped at the sides and slimmer to the hip for a look, fit and feel that’s unique to this collection.

Below are just some examples of the new Black Label Collection:

Constructed of vintage midweight leather with slim fit, the men’s

#1 Vintage Leather Jacket (P/N 98008-11VM, $375) is a modern makeover of classic street wear. Its pre-curved sleeves, zippered cuffs and underarm grommet vents are matched with four outer and two interior pockets. Available in S – 5XL and Tall sizes.

Combining classic, yet subdued graphics with slim fit, the men’s

Winged #1 S/S Woven Shirt (P/N 99053-11VM) and the S/S Plaid Shirt

(P/N 96544-11VM, $60) cut across generations with authentic style. Both available in S – 3XL sizes.

The women’s Washed Tunic Length Tank (P/N 96097-11VW, $50) and

S/S Sublimated Tunic Tee (P/N 96096-11VW, $60) introduce the new silhouette: longer in length, figure hugging and fashion-forward. Available in

XS – 3W sizes.

The New Black Label Collection is available starting in February at most Harley-Davidson dealerships.

For additional information on Harley-Davidson MotorClothes Apparel and Collectibles, see your local Harley-Davidson dealer or visit harley-davidson.com. To find a dealer near you, call 1.800.LUV.2RIDE in the U.S. or Canada.


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