Victory Motorcycles Puts the Nation’s Defenders First with New Military Priority Demo Program

MEDINA, MN (March 5, 2012) – Victory Motorcycles is introducing the Victory Military Priority Demo Program to invite active members of U.S. military branches and the U.S. Coast Guard to move to the front of Victory demo lines at major summer 2012 events. Active U.S. military and Coast Guard personnel who present their current military IDs at Victory demo registration will receive special wrist bands giving them priority access to the Victory demo fleet.

“We have long supported members of the military in numerous ways, and we view this as an opportunity for our customers and staff to thank military personnel for their service,” said Steve Menneto, Polaris VP, Motorcycles. “We have always respected and participated in the riding community’s support for the military, and we know our riders will gladly step aside to let our nation’s defenders move to the front of the demo line.”

The Victory Military Priority Demo Program, he said, is a simple “thank you” from the Victory Motorcycles demo team, Victory Riders and the riding community at large.

The Victory corporate demo ride team will provide demo rides and offer the Victory Military Priority Demo Program at the following 2012 events:

 

Daytona Bike Week Mar 9-17 Daytona Beach FL www.officialbikeweek.com
Myrtle Beach Bike Week May 11-20 Myrtle Beach, NC www.myrtlebeachbikeweek.com
Americade Jun 5-9 Lake George, NY www.americade.com
Laconia Motorcycle Week Jun 9-17 Laconia, NH www.laconiamcweek.com
Sturgis Motorcycle Rally Aug 6-12 Sturgis, SD www.sturgismotorcyclerally.com
American Victory Rally Aug 17-19 Spirit lake, IA www.victorymotorcycles.com
Delmarva Bike Week Sept 13-16 Ocean City, MD www.delmarvabikeweek.com
Bikes Blues and BBQ Sept 26-29 Fayetteville, AR www.bikesbluesandbbq.org
Biketoberfest Oct 18-12 Daytona  Beach, FL www.officialbikeweek.com

For a listing of all Victory Motorcycle demo events including local dealer events, log on to:www.victorymotorcycles.com and click the “test ride” tab.

Monster Recall from Ducati

DUCATI is recalling certain model year 2011-2012 MONSTER 1100 EVO motorcycles, manufactured from January 17, 2011, through January 24, 2012 and equipped with rear rims marked with code DU6-RR. Over time the spokes on the rear wheel rim may develop cracks which may lead to failure of the rear wheel rim, increasing the risk of a crash.  DUCATI will notify owners and dealers will replace the rear wheel rim free of charge.  Owners may contact DUCATI AT 1-800-231-6696

Harley Stereotypes Come Out on Facebook

With Daytona’s Bike Week just a week away, Harley-Davidson wants to know, can you spot a biker?  Or more specifically the typical Harley-Davidson owner?  For the general public the stereotypical Harley owner is often much different from the reality and in HD’s new “No Cages” campaign, the following video puts real Harley riders in the spotlight, while challenging stereotypes and launching the new Seventy-Two Sportster model.

 Titled ‘E Pluribus Unum,’ or “out of many, one,” the new campaign is the first content born out of Harley-Davidson’s new crowd-sourcing Facebook application called Fan Machine.  Fan Machine allows Harley-Davidson’s 3.3 million Facebook fans to review an advertising brief, submit ideas and vote on submissions from other community members.

 The centerpiece of the new campaign is a series of digital videos featuring genuine Harley-Davidson riders and a corresponding stereotype showcased as a Twitter hashtag – “#StereotypicalHarley [fill in the blank].”  The ads are designed to start a conversation that will come alive in the social sphere through Harley-Davidson’s Web site and social platforms.

 “The beauty of the ‘E Pluribus Unum’ campaign is that it uses the element of surprise that exists in every Harley-Davidson owner to inspire people to think about riding our motorcycles,” said Scott Beck, Harley-Davidson’s General Manager of Marketing Operations for North America.

 The ‘E Pluribus Unum’ campaign is based on an idea submitted by Harold Chase, from Tukwila,Washington, through the Fan Machine and the riders were casted on Twitter. Harley-Davidson worked with existing marketing partners including Victors & Spoils, VSA Partners, Digitas and Sapient to bring the entirely digital campaign to life.