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Pricing on New Indian Chief Signals Intent To Compete For Larger Motorcycle Share

indian-silouette Indian Motorcycle, announced it will release the first new Spirit Lake era model during the 2013 annual Sturgis  motorcycle rally, and it will retail for $7,000 less than previous models.

 “We are honored to make today’s important announcements at this time, as it was roughly 112 years ago that the very first Indian Motorcycle prototype was demonstrated to the press on the streets in Springfield, Massachusetts,” said Vice President of Polaris Motorcycles Steve Menneto. “We’re especially proud to reveal that our inaugural model will be the iconic Indian Chief. Riders around the world will be thrilled to know their choice in American motorcycles will now come in the form of an all-new Indian Chief.”

 In addition to announcing the first model to come out of the Spirit Lake, Iowa production plant, pricing for the all-new 2014 Indian Chief will start at an MSRP of $18,999. Inventory is expected to be available at Indian Motorcycle dealerships throughout North America later in the year. Additional Indian Motorcycle dealerships will be opening across the country this summer to accommodate bike demand and service needs.

This pricing sends a clear message that Indian intends to compete for a larger motorcycle share than industry analysts first thought.   It has been widely rumored that Indian would focus on the “luxury” motorcycle market segment with bikes that start in the $25 to $30,000 range.

“When Polaris Industries acquired this brand two years ago, our goal from the outset was to leverage our engineering, manufacturing and operational prowess as a market leader in powersports to design and build a truly exceptional motorcycle that represents the perfect balance of legendary heritage and brilliant, state-of-the-art engineering and technology,” continued Menneto. “All of us at Indian Motorcycle are very proud to offer the 2014 Indian Chief at a starting price of $18,999. We set out to make the power and heritage of this beautiful new bike available at a price point that is competitive and more accessible to people who are looking for authenticity and choice in American motorcycles.”

At this price point, Indian will compete directly with Victory and Harley-Davidson in the large cruiser segment.

 The new Indian Chief will be revealed at the 73rd annual Sturgis Motorcycle Rally in Sturgis, South Dakota, which runs August 3-11, 2013. Specific details on the launch timing will be announced this summer. The Sturgis Motorcycle Rally, the world’s largest motorcycle rally, was started in 1936 by an Indian Motorcycle club, the famed Jackpine Gypsies. Indian Motorcycle is proud to reclaim that heritage and share the historic reveal of the 2014 Indian Chief with the rider community at  the 2013 Sturgis Rally.

 For more information please visit www.indianmotorcycle.com, follow us on Twitter at www.twitter.com/indianmotocycle, and Like Us at www.facebook.com/indianmotorcycle. To learn more about the Jackpine Gypsies, log on to www.jackpinegypsies.com.

ABOUT INDIAN MOTORCYCLE

Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

ABOUT POLARIS INDUSTRIES

Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion.  Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands.  Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

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