Harley Street Production Shoot


(note* at the time we received this press release, the links are not yet active)

Harley Street Production ShootMILAN (Nov. 4, 2013) – Harley-Davidson (NYSE: HOG) is continuing its monumental ride, which began with the introduction of Project RUSHMORE in August, by revealing two new Dark Custom™ motorcycles designed for young urban riders around the world.

 The Harley-Davidson Street™ 750 and Street™ 500 motorcycles – the first all-new platform from Harley-Davidson in 13 years – are built for urban environments with all-new liquid-cooled Revolution X™ powertrains, nimble agility and the sound and look that lets everyone know they are genuine Harley-Davidson.

 “These are the newest motorcycles to join our Dark Custom lineup, which helped make us the number-one selling brand to young adults in the U.S. for the past five years,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “Both the Street 750 and Street 500 were designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of these motorcycles. They are proof that being customer-led continues to be a core driver of our product development process.”

 Urban, Authentic Harley-Davidson

The Street 750 and Street 500 from Harley-Davidson are built for an urban environment. Each motorcycle features the new Revolution X engine, designed to match the demands of stop-and-go traffic with nimble agility, while delivering instant throttle response to escape city gridlock. 

 The Revolution X engine will be housed in a new, narrow and lean chassis built for agility, with a super-low seat height, new suspension and broad handlebar sweep that provides confidence and maneuverability when managing tight turns and fast moves. Both signature Dark Custom motorcycles feature a premium, minimalist style that serves as a blank canvas for riders to customize.

 “These new bikes are leaner, yet still have a mean streak – they’re the real deal, made of real steel.” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “They’re designed to handle the abuses of urban environments and provide authentic opportunities to customize.”

 The Harley-Davidson Street 750 and Street 500 will be rolling into dealerships in select markets starting in 2014. More information is available at www.h-d.com/street.

 Video of the Harley-Davidson Street platform reveal in Milan, including an in-depth walk-through of the motorcycles, details on their design, and a Q&A with Richer will be available athttp://www.youtube.com/HarleyDavidson.


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  28. Harley has my interest. For all you pirate biker wanna be's it is nice to see Harley make a modern product to go with there old line. I respect what the company has done with the old motors, but it is nice to see them make something new that looks nice. Good price too.

  29. Harley always had a light version when there seemed to be a demand.They sold their Vl (mid 30's line) full production tooling to a Japanese outfit .They sold singles to ride off road in the 20's.It goes on from there.Nothing new Harley kept there head above water,while others sank.They also sold off dated bikes and parts when they improved US production line here in the US.So whats new…. onionpan-k

  30. what a joke, if this is the future of Harley Davidson count me out looks like I have purchased my last new bike from this company

  31. All I have to say to those bashing these bikes is look at it compared to the xr750. These are just modern versions of that bike.

  32. Let me start by saying I own a 2010 Street bob and I like it alot. I am 5'6" tall and it is just a shade tall for me. Riding is fine, but trying to move it around the barn when it not running is tough for me. With that said, I wish the 750 was around long ago. This seems like the perfect run-around town bike. I love the fact they put in a 6 speed, should keep the rpm's down when the speed limit is 65mph. That was one of the things I hated about my 2007 883 sporty, the 5 speed just did not cut it. When our dealer gets these in, I will be there to test drive one!!!

  33. They have need more entry level bikes for years. Not just 883 "girl bike" they have out priced most18 /25 year olds for years. I know at 18 it was all about rice rockets because I did not have 20 grand for a bike. Good job if these are priced right. Need to get more american bikes in the 8 to 10 thousand range or you will never get loyal riders of your brand I've had ultra classics and dynasty down to 920 Viragos I'll ride them all.

  34. its about time that harley-davidson is starting to use some technology I'm tired of getting my ass handed to me by a cheap economy car when I'm climbing a slight grade with my( BIG TWIN)!! ok for those that don't understand liquid cooled means much better performance . can't wait until they upgrade there road and touring lines .

  35. It fills a market that has belonged completely to foriegn manufacturers for far too long. Brings American dollars to American workers. 'Nough said.

  36. reminds me a little of the XLX 1200 . I think its smart to have gone with the liquid cooled engine for the younger riders that will be Harley's future anyway. let the old dogs ride the air cooled engines the liquid cooled bikes will compete with the world. Now where is that V-rod Road glide that Harley should have come out with 5 years ago.

  37. Looks to me like they are trying to beat Indian to the punch, given all the requests for a Scout model. Back to the past to get to the future. Lower costing bikes is where it is at. Lots of riders out there that just can't afford the heavy metal prices. Most people can't afford a 400-500 car payment and the same for a bike plus taxes and insurance and scheduled maintenance is not cheap either. Also look at the cost of accessories and helmets, wow. We have gone off the reservation folks and gotten really lost.

  38. Thank You Harley-Davidson! I've been waiting for a smaller bike like this to get started on. Never really wanted to buy anything other than Harley. Tell me how much and when will they be at my local dealership? Can't wait!

  39. Touring bikes are heavy to turn, this new urban H-D Sportster model is affordable and light for younger riders. It will change the game for H-D globally.

  40. perfect bike for new riders….get then on a Harley that's light and nimble and priced right…..screw the nay sawyers…or get a life bozos!

  41. Great looking bike for people looking to get into a Harley! Should bring in a lot more younger people into the motorcycle scene. Well done Harley-Davidson!

  42. I wonder if each new bike will come with a Sons of Anarchy t shirt for the "hip, urban youth" that these are targeted to? It appears that the only remaining icon in motorcycling is jumping the shark. Disappointed is an understatement.

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