SET YOURSELF FREE ON THE HARLEY-DAVIDSON WORLD RIDE

just rideJoin H.O.G. and Riders around the World on the Open Road June 22-23

MILWAUKEE (May 6, 2014) – Take a break from the rat race on June 22-23 to join the thousands of Harley riders around the world who are shedding the shackles of responsibility and hitting the open road during the Harley-Davidson™ World Ride.

“For these two days riders will unite to blow off the daily grind and celebrate that being free is a lot more fun,” said Nigel Villiers, Harley-Davidson Director of Integrated Consumer Experience. “Riding is more appreciated when you can steal the time from something you’d rather not be doing, so let the meetings and honey-dos wait until Tuesday and just ride.”

One World, Two Days, Millions of Miles

 Launched in 2008 by the Harley Owners Group® as Million Mile Monday®, the annual riding event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2012, participants logged 7.7 million miles, but last year as riders celebrated the 110th Anniversary of Harley-Davidson Motor Company and the 30th Anniversary of H.O.G., riders from 66 countries blitzed that record by more than 25 percent, tallying an official total of more than 10 million miles. Riders logged their miles solo, in groups large and small, and through a variety of dealer-led events around the world, united by their shared passion for motorcycling.

Whether it’s across town, cross-country, or anything in between, every mile counts and can be recorded by logging into Harley-Davidson’s online mileage accumulator at h-d.com/worldride, where a rolling odometer will record the collective distance traveled by all participants in the World Ride.

“Every mile we ride together strengthens the bonds between riders and showcases to the world the powerful expression of freedom the World Ride represents,” Villiers said.

New for 2014, ride participants can also log their post-ride mileage directly onto the World Ride web site from mobile devices and share their riding stories and photographs on social media sites like Facebook and Twitter using the hashtag #HDworldride. Participants can also download a certificate of participation after logging their mileage on the World Ride web site.

To learn more about the Harley-Davidson World Ride, visit h-d.com/worldride.

 

About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.h-d.com.

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