S&S Cycle To Stand Behind Big Dog Motorcycle Warranties

Big Dog owners are wondering where to turn for warranty support on their bikes. Though the official BDM warranty ended with the company, S&S is stepping up to the plate and offering a special engine warranty to all owners of Big Dog motorcycles that were still covered by the factory warranty. S&S company president George Smith commented “I’m certainly sad to see a good customer like BDM close their doors, but I feel that we need to shoulder the responsibility, and make sure the end customer gets a square deal. I suppose we could just look the other way, but I won’t do that. After all, these are S&S engines. We built them and we’re going to stand behind them!”

More Warranty Info Click Here

Big Dog Motorcycles Ceases Operations

Has Big Dog declared bankruptcy and closed for good?

It has now been confirmed that Big Dog Motorcycles has closed for good.    Cyril Huze first broke the story that Big Dog was closing and later The Wichita Eagle reported that the company has laid another 10 employees off but stopped short of confirming that the remaining 22 have been given pink slips.  The company started in 1994.

The company’s official Facebook Fan Page has not responded to inquiries about the closing and company owner Sheldon Coleman has not responded to calls or emails.

Blogger Cyril Huze is saying he was told last week by a source that the company’s closing would happen this week.

Huze speculates that Coleman may negotiate with the bank to regain possession of the company’s stock of parts that he has used as collateral for loans to start a smaller business supplying parts to the past customers of the brand.

*Update April 5, 2011 10:30am – Headline changed

DealerNews is reporting that Rick Fairless, owner of Strokers Dallas has spoken with Sheldon Coleman about Big Dog’s demise. “Sheldon called me and said the bank was taking over operations, and that the bank was shutting down the production line,” he told Dealernews. “So Big Dog Motorcycles as we know it has ceased to exist. It’s a sad, sad day.”


Big Dog Hopes Europe Picks Up The Slack

Will European buyer save this Kansas Manufacturer?

Will European buyer save this Kansas Manufacturer?

With it’s market in the US all but dead, Wichita Kansas based Big Dog Motorcycles announced yesterday that it has entered the European market with four models and has appointed Belgium-based Legend Motorcycle Group GCV as its European distributor.

In a  press release, Sheldon Coleman, founder and CEO of Big Dog said, “European distribution has been a goal of ours for several years, but we have been very selective as to the perfect partner to make this a reality, Legend Motorcycle Group has been the ideal ally in every phase of the process. They understand the European market, they provide exceptional customer service and they share our passion for our products.”

The Big Dog models  K-9, Wolf, Pitbull and Coyote recently passed certification tests for distribution in the European Union.

According to the release, Legend has relationships with seven dealers in Germany, France, Italy, Austria, Portugal and Luxemburg.    Observers say this is a good thing for Big Dog, but it may not be enough to save the company from eventual bankruptcy.

Big Dog Continues To Sink

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In another round of layoffs, Big Dog Motorcycles inches closer to complete shutdown.

According to information on Cyril Huze blog, several key employees have been let go.  John Brock (since 2003 Vice President Of Operations), Anne Dixon (Customer Service Manager) and Wayne Hanson (since 2006 Customer Support Manager.)

The June 26th factory Open House was cancelled with no future date set and as of June 28th, the factory has not confirmed its vending spot at the upcoming 70th Sturgis Rally and Races this August.

Since mid 2009,  Big Dog owner Coleman Sheldon has been actively seeking an investing partner or a complete buyout.

Several other prominent factory custom brands are said to be having difficulties and are behind on reimbursing their dealers for advertising co-op money.


ATK Wants To Be The First Bike That Eventual HD Owners Buy

Is there a market for a entry level V-Twin?

CENTERVILLE, UT – May 27, 2010 – (Motor Sports Newswire) – Taekwon Kim, CEO of S&T Motors, and Frank White, President of ATK, signed a multi-year $100 million dollar contract. According to terms of this contract, signed on May 25th at ATK headquarters in Centerville, Utah, more than 33,000 units will be brought to the American marketplace during the next four years.

“This contract signifies that the world’s best motorcycle market has acknowledged the high technical skills, outstanding quality and the competitive price of S&T products,” says Kim. White agrees about the level of quality and the fact that the price is right. “Dealers who have tested some of our first ATK/S&T motorcycles are very satisfied with the overall quality, and they are ready to be a part of this bit of history.”

White adds; “Our strategy is for ATK to be the second American brand in select Harley-Davidson dealerships. The prime focus of our initiative is to be a feeder brand to the V-Twin dealers — similar to what Scion has been to Toyota.” White is quick to explain that The Harley- Davidson Motor Company does not endorse or support this joint venture in any way. White states; “Nevertheless, our new products fit the current Harley-Davidson dealer need and move to offer both the dealer, and more importantly, the retail customer, a complete staircase of V-twin based products, which only acts to complement the current Harley-Davidson product line-up.”

“The approach is simple; get new and younger riders to go into the Harley-Davidson dealerships,” explains White. “We want to capture those customers who are initially looking for a smaller displacement motorcycle, at an affordable price, and then over time these new riders will develop the aspiration for a traditional Harley-Davidson.”

According to S&T CEO Taekwon Kim, this partnership is a win-win for ATK, S&T and for the dealers, saying, “We are happy to be a part of the” Confidence in America‟ moving forward and expanding what we see the conventional brands have brought to the marketplace.”

  • This $100 million contract will see S&T produce enough parts to manufacture 33,000 motorcycles, ranging in displacement from 250cc to 680cc.
  • These motorcycles will be sold and marketed under the ATK brand name in the US market for the 2011 to 2014 model years.
  • Starting in 2012 motorcycles will be assembled in Utah and should employ some 65 additional jobs into the state at peak production.
  • This contract establishes trust between S&T motors and ATK and follows the signing of a strategic alliance agreement back in November 2009, at the EICMA Motorcycle Show in Milan, Italy.

About S&T Motors Co., Ltd.

S&T Motors is the largest motorcycle manufacturer in Korea and is a publically traded company on the Korea Exchange (KRX) under identifier 000040. S&T has been manufacturing “Hyosung” branded motorcycles ranging from 250cc to 700cc, exporting to Asia, Australia, North & South America and Europe, totaling more than 60 countries worldwide and has a great reputation for making affordable, quality motorcycles.

About ATK:
[facebook_ilike]
ATK is best known for its racing legacy. The first ATK conceived in 1985 won the legendary Barstow, CA to Las Vegas, NV Off-Road Motorcycle Race and since then has won multiple AMA National off-road and Dirt Track Championships. ATK is the second oldest continuously running US motorcycle manufacturer and currently is the only US based off-road motorcycle manufacturer. Over the past 25 years ATK has manufactured more than 15,000 Motorcycles / ATV‟s with a small staff of craftsmen in the Salt Lake City, Utah area. ATK has been a pioneer in innovation and technology advances, including being the first motorcycle company to introduce fuel injection technology beginning in 1991. ATKUSA.com


ATK Wants To Be The First Bike That Eventual HD Owners Buy

Is there a market for a entry level V-Twin?

CENTERVILLE, UT – May 27, 2010 – (Motor Sports Newswire) – Taekwon Kim, CEO of S&T Motors, and Frank White, President of ATK, signed a multi-year $100 million dollar contract. According to terms of this contract, signed on May 25th at ATK headquarters in Centerville, Utah, more than 33,000 units will be brought to the American marketplace during the next four years.

“This contract signifies that the world’s best motorcycle market has acknowledged the high technical skills, outstanding quality and the competitive price of S&T products,” says Kim. White agrees about the level of quality and the fact that the price is right. “Dealers who have tested some of our first ATK/S&T motorcycles are very satisfied with the overall quality, and they are ready to be a part of this bit of history.”

White adds; “Our strategy is for ATK to be the second American brand in select Harley-Davidson dealerships. The prime focus of our initiative is to be a feeder brand to the V-Twin dealers — similar to what Scion has been to Toyota.” White is quick to explain that The Harley- Davidson Motor Company does not endorse or support this joint venture in any way. White states; “Nevertheless, our new products fit the current Harley-Davidson dealer need and move to offer both the dealer, and more importantly, the retail customer, a complete staircase of V-twin based products, which only acts to complement the current Harley-Davidson product line-up.”

“The approach is simple; get new and younger riders to go into the Harley-Davidson dealerships,” explains White. “We want to capture those customers who are initially looking for a smaller displacement motorcycle, at an affordable price, and then over time these new riders will develop the aspiration for a traditional Harley-Davidson.”

According to S&T CEO Taekwon Kim, this partnership is a win-win for ATK, S&T and for the dealers, saying, “We are happy to be a part of the” Confidence in America‟ moving forward and expanding what we see the conventional brands have brought to the marketplace.”

  • This $100 million contract will see S&T produce enough parts to manufacture 33,000 motorcycles, ranging in displacement from 250cc to 680cc.
  • These motorcycles will be sold and marketed under the ATK brand name in the US market for the 2011 to 2014 model years.
  • Starting in 2012 motorcycles will be assembled in Utah and should employ some 65 additional jobs into the state at peak production.
  • This contract establishes trust between S&T motors and ATK and follows the signing of a strategic alliance agreement back in November 2009, at the EICMA Motorcycle Show in Milan, Italy.

About S&T Motors Co., Ltd.

S&T Motors is the largest motorcycle manufacturer in Korea and is a publically traded company on the Korea Exchange (KRX) under identifier 000040. S&T has been manufacturing “Hyosung” branded motorcycles ranging from 250cc to 700cc, exporting to Asia, Australia, North & South America and Europe, totaling more than 60 countries worldwide and has a great reputation for making affordable, quality motorcycles.

About ATK:
[facebook_ilike]
ATK is best known for its racing legacy. The first ATK conceived in 1985 won the legendary Barstow, CA to Las Vegas, NV Off-Road Motorcycle Race and since then has won multiple AMA National off-road and Dirt Track Championships. ATK is the second oldest continuously running US motorcycle manufacturer and currently is the only US based off-road motorcycle manufacturer. Over the past 25 years ATK has manufactured more than 15,000 Motorcycles / ATV‟s with a small staff of craftsmen in the Salt Lake City, Utah area. ATK has been a pioneer in innovation and technology advances, including being the first motorcycle company to introduce fuel injection technology beginning in 1991. ATKUSA.com