Royal Enfield Announces New Manufacturing Facility

Chennai, India – Royal Enfield Motors, manufacturer of the iconic Bullet motorcycle line and the world’s oldest motorcycle brand, today announced the construction of a new manufacturing facility to help the company meet worldwide demand for its motorcycles.

The new plant will spread across 50 acres in Chennai’s SIPCOT Industrial Growth Centre and is slated for completion by the first quarter of 2013. Once completed, the new plant will more than double Royal Enfield’s current capacity of 70,000 units per year to 150,000 units per year. The new plant will be equipped to produce the full range of Royal Enfield motorcycles and allow the company to keep up with the brand’s rising popularity, both in the booming Indian domestic market and in fast-growing export markets like the United States, where Royal Enfield’s improved engine design and vintage aesthetics have been making a big splash with consumers.

“We’re very pleased with the growth we’ve seen in recent years. Royal Enfield has made incredible improvements to its product design and consumers in the U.S. and elsewhere are really beginning to take notice,” commented Kevin Mahoney, President of Royal Enfield USA. “Today’s announcement shows that Royal Enfield is very aware of its growing customer base and is committed to meeting the expectations of consumers around the world.”

About Royal Enfield Motors

Royal Enfield motorcycles have been in continuous production since 1901. The marque was first established in 1893 by Enfield Manufacturing Co. of Redditch, Worcestershire, England under license from the Crown. The company’s legacy in weapons manufacturing served as inspiration for the Bullet model name and brand’s enduring motto “Made like a Gun, Goes like a Bullet”. The Redditch company’s Indian licensee started assembling Bullet motorcycles in India in 1951 and continued to uphold the brand tradition after the collapse of the British company in 1971. Today, as the owner of the original brand, the $100M Royal Enfield company is headquartered in Chennai, India and operates as a division of the $1B Eicher Group. In recent years, the historic brand has seen a resurgence of interest around the world, selling over 50,000 motorcycles per year to loyal riders in 30 countries.

About Royal Enfield USA

Royal Enfield USA is a division of Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the United States. Royal Enfield USA operates in direct affiliation with Royal Enfield Motors to serve the United States market. More information is available online at www.royalenfieldusa.com

 

ROYAL ENFIELD ANNOUNCES CALIFORNIA LAUNCH

Faribault, Minn – Classic Motorworks, the official importer and distributor of Royal Enfield motorcycles in the United States, announced today that the full Royal Enfield model line are now available at authorized  dealers in California.

Demand for the vintage-inspired Royal Enfield Bullet motorcycle line has been growing sharply in the United States and world-wide since the introduction of Royal Enfield’s unit construction engine two years ago, which brought new levels of performance, user-friendliness, and reliability to the world’s oldest motorcycle brand. Royal Enfield Motors has responded to world demand with significant investments in production to increase capacity and allow the brand to enter new markets like California, where the bike’s retro aesthetic and outstanding fuel economy are expected to make the line particularly popular with riders and enthusiasts.

“It’s very exciting to be bringing Royal Enfield to California, especially now that we have an ideal product line and a hand-picked network of outstanding dealers to make a strong entry into this important market,” says Kevin Mahoney, president of Royal Enfield USA.

According to the company’s announcement, the full U.S. range of Royal Enfield motorcycles, including the popular Bullet C5 Classic, will be immediately available at seven debut dealerships in California: Doug Douglas Motorcycles in San Bernardino, Il Motorino in Soquel, Munroe Motors in San Francisco, NoHo Scooters in North Hollywood, Rocket Motorcycles in San Diego, San Celmente Scooters in San Clemente, and South Bay Triumph in Lomita. Royal Enfield USA is also looking to answer strong demand in California by establishing additional dealerships in the state over the coming year. Complete model and dealer information can be found on the company’s website at www.enfieldmotorcycles.com.

Royal Enfield USA is a division of Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the United States. Royal Enfield USA operates in direct affiliation with Royal Enfield Motors, founded in Redditch, England in 1901 and manufactured and headquartered in Chennai, India since 1955.