2011 BusaBeats MC Battle Announced at New York International Motorcycle Show

BREA, Calif. Jan. 26, 2011 — At the Progressive International Motorcycle Show in New York City  last weekend, Suzuki announced the introduction of the 2011 BusaBeats MC Battle. New this year is a partnership with Michael Jordan Motorsports, who will be building the grand prize for this year’s BusaBeats MC Battle winner – a customized 2011 Suzuki Hayabusa.

At the show, the original BusaBeats MC Battle winner J.PIGG and Michael Jordan Motorsports Technical Manager Richie Alexander made appearances to help announce the beginning of this year’s competition.

“We have a strong seven-year relationship with Michael Jordan Motorsports,” said Suzuki Senior Communications Manager Steve Bortolamedi, “we are honored to partner with them to provide a customized version of Suzuki’s class-leading Hayabusa as the grand prize for this year’s BusaBeats MC Battle.”

BusaBeats was launched as a campaign to spotlight the diverse lifestyle and culture connected to the Suzuki Hayabusa and bridge it with consumers. This interactive, grassroots promotion connects young, urban motorcycle enthusiasts and hip-hop audiences with the iconic style and performance of the Suzuki Hayabusa through extensive social media involvement.

The BusaBeats MC Battle invites amateur MCs from around the country to add personalized lyrics about the Hayabusa to beat tracks created by celebrity record producers, and compete against each other using social media to collect “dope points,” and take their chance at winning one of many top prizes.

For more information on BusaBeats, please visit–

For more information on Michael Jordan Motorsports, please visit–

Suzuki Introduces $933 Bike for Indian Market

Rajesh Kumar, national sales head of Suzuki Motorcycle India, poses on a Suzuki SlingShot 125cc motorcycle during its launch in Calcutta, India, Friday, Aug. 27, 2010. The motorcycle has 4-stroke engine which can run up to 70 kilometers per liter of gas — depending on driving conditions.

For the story from the Indian Press, click here

US Still Mired In Sales Slump

Four motorcycle manufacturers, Suzuki, Yamaha, Kawasaki and Ducati are reporting a mixed bag of numbers regarding profits and sales for July.  Ducati reported a 7.5% July sales increase over last year in all three North American countries, US, Mexico and Canada.   In the United States, Ducati increased 4.75% increase over July 2009.  Kawasaki said it’s sales of all powersports divisions was up 12 percent over a year ago.  That number, however does not signal out motorcycles.

Suzuki said that overall motorcycle sales were down, because of the continued sales slowdown of large motorcycles for Europe and the US, but it’s profits improved after a reduction in expenses which offset it’s operating loss.

Yamaha also cited falling sales in the US but overall reported a profit for the period ending June 30th due mainly to robust sales in Asia, (excluding Japan.) Net sales increased 16.7 percent from the same period of the previous fiscal year, however, sales in North America and Europe decreased, due mainly to falling demand and market stock adjustments in the United States, along with a decrease in demand from Europe.

Suzuki Back After Year Long Absence

This 2009 Model M109 will probably be little changed for 2011

As expected, Suzuki has announced it’s new models for 2011.   For many dealers and enthusiasts, this much anticipated news is like walking into an air conditioned hotel room after a long weary ride.

With the economy suffering it’s worst decline since the Great Depression, Suzuki made the decision not to produce any new models in 2010.  The speculation that ensued over the financial health of the industry and lifestyle left many dealers with more questions than answers.

Brea, CA, July 19, 2010 — Suzuki is pleased to announce its first big wave of several new models for the 2011 model year. In addition to the launch of these new motorcycles and ATVs, American Suzuki is also celebrating its 50th anniversary of international racing this summer. “We are excited to launch a significant number of new units for the 2011 model year, while at the same time we celebrate a half-century of racing,” said Steve Bortolamedi, Senior Communications Manager at American Suzuki. “Our products are truly the result of time spent on racetracks all over the world,” Bortolamedi adds.

Suzuki will soon ship the 2011 V-Strom 650 ABS, 2011 DR650SE, 2011 DR-Z400S, 2011 Hayabusa, 2011 Boulevard S40, 2011 RM-Z250, 2011 RM-Z450, 2011 TU250 and the 2011 Boulevard M109R and Boulevard M109R Limited. In addition Suzuki is also releasing a 2010 RM85 for those up-and-coming motocross riders out there.

Photos of the new models are at the end of this post.

Suzuki is also announcing more ATV models for the 2011 model year, including the 2011 KingQuad 400ASi, the KingQuad 400FSi and the new 2011 KingQuad 500AXi. These models come hot on the heels of the previously announced 2011 KingQuad 750AXi and 750AXi Power Steering and 2011 KingQuad 500AXi Power Steering.

Suzuki says it  will offer several cruiser motorcycles for 2011 including the stylish Boulevard M109R, the entry-level Boulevard S40 as well as the retro-styled standard TU250. The S40 will be available in two new color schemes, orange and black, or white and silver.  In the dual sport category Suzuki will offer the  DR650SE and the DR-Z400S for 2011. Returning for 2011 is the middleweight V-Strom 650 ABS which features antilock brakes as well as a large rear luggage rack with rubber-padded platform to help keep bags and luggage in place. The V-Strom is available in white and black. The king of the Sportbike segment, the Suzuki Hayabusa, also returns for 2011 in Pearl Mirage White or Pearl Nebular Black. And two new updated race-winning motocross performance machines also make an appearance for 2011; the potent RM-Z250, and the RM-Z450, which is based on the current FIM/AMA Supercross championship-winning ride.

About Suzuki: Suzuki Motor Corporation founded The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., in 1963. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries. For more information, visit

Suzuki M50 and C50 exhaust systems

RUSH has introduced Suzuki M50 and C50 exhaust systems that improve the look and sound of Suzuki Cruisers. RUSH’s Research and Development team went after style and sound for the popular Suzuki’s and without a doubt nailed it!  The systems are available with either show quality chrome or popular black coating.  To finish off the look, RUSH offers four compatible tips, straight, straight ring, OEM style taper and multi-directional angle cut.

Only RUSH uses ceramic coating inside and outside the exhaust pipe. Double Ceramic Coating improves exhaust gas flow by keeping the pipe cooler. In addition to better performance, you will also benefit from lower exhaust pipe temperatures. Reducing heat means more comfort for the rider and passenger. RUSH is the only major exhaust manufacturer who uses this process and can offer the benefits.

The new RUSH Swept systems are constructed from heavy-duty 16-gauge steel. Thicker metal means longer life and better sound. Like other RUSH products you can expect a deep throaty sound. Specifically engineered spiral louvered and packed baffles contribute to the sound and additional power. The system includes full coverage heat shields and mounting hardware.

Chrome systems retail price is $599.95 and includes either the multi-directional or straight tip. Black systems have a suggested retail price of $609.95 and also include the chrome tips. Optional baffles are available for tunable sound and power.

RUSH Racing Products manufactures high quality motorcycle exhaust systems and mufflers for American and Metric Cruiser V-Twins. The company has been involved in high performance exhaust manufacturing since the early 1990’s.  RUSH is a family owned company with Midwest values, focused on exceptional products and outstanding customer service. All RUSH products are proudly Made in America at their state of the art facilities in Merriville, Indiana.