The Roar on the Shore was this past weekend and by all accounts it was a successful event with everyone reporting a good time. Everyone except these pedestrians who were struck by a motorcyclist and thankfully were not seriously injured. Both got up and were walking around when police arrived. Both refused treatment. The motorcycle operator stayed and spoke with investigators who did not immediately file charges. However that may change after police review this video.
The video shows the rider rev up his bike, pop the clutch and spin the rear tire sideways before correcting and in an attempt to avoid the motorcycle ahead of him, veer into the crowd and strike two pedestrians.
It’s not quite viral, but this video, titled Raul Echeverz Harley-Davidson (no such dealer exists) has been viewed over 100,000 times. It’s not quite commercial production quality, but someone went to a lot of time and effort to put out the message that to pick up attractive strange women in the city, all you need is a spare helmet and a Harley-Davidson.
The Santa Cruz County Board of Supervisors has denied a request from the Ghost Mountain Riders MC for a permit to sell alcohol at the First Daze-O-Summer Run this weekend. The event has been held for the past 22 years without incident.
The local Sheriff published a press release in March claiming a member of the Mongols, Mongol Eric “Li’l Pee-Ka” Garcia was last seen in a San Jose bar named the Park Lane Lounge at two in the morning “in the company of persons associated with the Ghost Mountain Riders Motorcycle Club.” “Ii’l Pee-Ka was later found murdered. The release did not say how those persons were associated with the club, or if they were suspect in the murder.
The event benefits a campground for disabled kids called Camp Krem, and on average 200-300 motorcyclists participate. The County Supervisors wanted $2,100 for the permit and the Sheriff’s department required the club to hire off-duty deputies as security (because of the alcohol) at $525 per deputy.
At the Supervisors’ meeting, Chief Deputy Jim Hart said, “we would approve the permit if there was hired security to be on scene, and they have told us they aren’t willing to pay for security to be at Camp Krem when the party takes place.” Hart also told the Supervisors that the event was likely to snarl traffic with a pack of motorcycles “25 miles long.”
According to a club spokesman, the club earns less from the bar than the permit would have cost so the club has scrapped the plans for the bar. “We’ll just have to make up the donation to the camp in($2,100) in some other way.
Not having a permit means the attendees won’t be able to ride as a group to the camp, as in previous years.
Either this guy wasn’t paying attention when the instructor told him “not the grab” the brakes or he didn’t have a clue what “grabbing” the brakes meant. Either way, he’s lucky to come away with nothing more than being a little stiff and sore.
The typical training class “fail!”
What’s interesting for us is that this training is taking place on a public street, not the best venue for a new rider learning how to ride in wet conditions.
With Daytona’s Bike Week just a week away, Harley-Davidson wants to know, can you spot a biker? Or more specifically the typical Harley-Davidson owner? For the general public the stereotypical Harley owner is often much different from the reality and in HD’s new “No Cages” campaign, the following video puts real Harley riders in the spotlight, while challenging stereotypes and launching the new Seventy-Two Sportster model.
Titled ‘E Pluribus Unum,’ or “out of many, one,” the new campaign is the first content born out of Harley-Davidson’s new crowd-sourcing Facebook application called Fan Machine. Fan Machine allows Harley-Davidson’s 3.3 million Facebook fans to review an advertising brief, submit ideas and vote on submissions from other community members.
The centerpiece of the new campaign is a series of digital videos featuring genuine Harley-Davidson riders and a corresponding stereotype showcased as a Twitter hashtag – “#StereotypicalHarley [fill in the blank].” The ads are designed to start a conversation that will come alive in the social sphere through Harley-Davidson’s Web site and social platforms.
“The beauty of the ‘E Pluribus Unum’ campaign is that it uses the element of surprise that exists in every Harley-Davidson owner to inspire people to think about riding our motorcycles,” said Scott Beck, Harley-Davidson’s General Manager of Marketing Operations for North America.
The ‘E Pluribus Unum’ campaign is based on an idea submitted by Harold Chase, from Tukwila,Washington, through the Fan Machine and the riders were casted on Twitter. Harley-Davidson worked with existing marketing partners including Victors & Spoils, VSA Partners, Digitas and Sapient to bring the entirely digital campaign to life.