Suzuki Back After Year Long Absence
As expected, Suzuki has announced it’s new models for 2011. For many dealers and enthusiasts, this much anticipated news is like walking into an air conditioned hotel room after a long weary ride.
With the economy suffering it’s worst decline since the Great Depression, Suzuki made the decision not to produce any new models in 2010. The speculation that ensued over the financial health of the industry and lifestyle left many dealers with more questions than answers.
Brea, CA, July 19, 2010 — Suzuki is pleased to announce its first big wave of several new models for the 2011 model year. In addition to the launch of these new motorcycles and ATVs, American Suzuki is also celebrating its 50th anniversary of international racing this summer. “We are excited to launch a significant number of new units for the 2011 model year, while at the same time we celebrate a half-century of racing,” said Steve Bortolamedi, Senior Communications Manager at American Suzuki. “Our products are truly the result of time spent on racetracks all over the world,” Bortolamedi adds.
Suzuki will soon ship the 2011 V-Strom 650 ABS, 2011 DR650SE, 2011 DR-Z400S, 2011 Hayabusa, 2011 Boulevard S40, 2011 RM-Z250, 2011 RM-Z450, 2011 TU250 and the 2011 Boulevard M109R and Boulevard M109R Limited. In addition Suzuki is also releasing a 2010 RM85 for those up-and-coming motocross riders out there.
Photos of the new models are at the end of this post.
Suzuki is also announcing more ATV models for the 2011 model year, including the 2011 KingQuad 400ASi, the KingQuad 400FSi and the new 2011 KingQuad 500AXi. These models come hot on the heels of the previously announced 2011 KingQuad 750AXi and 750AXi Power Steering and 2011 KingQuad 500AXi Power Steering.
Suzuki says it will offer several cruiser motorcycles for 2011 including the stylish Boulevard M109R, the entry-level Boulevard S40 as well as the retro-styled standard TU250. The S40 will be available in two new color schemes, orange and black, or white and silver. In the dual sport category Suzuki will offer the DR650SE and the DR-Z400S for 2011. Returning for 2011 is the middleweight V-Strom 650 ABS which features antilock brakes as well as a large rear luggage rack with rubber-padded platform to help keep bags and luggage in place. The V-Strom is available in white and black. The king of the Sportbike segment, the Suzuki Hayabusa, also returns for 2011 in Pearl Mirage White or Pearl Nebular Black. And two new updated race-winning motocross performance machines also make an appearance for 2011; the potent RM-Z250, and the RM-Z450, which is based on the current FIM/AMA Supercross championship-winning ride.
About Suzuki: Suzuki Motor Corporation founded The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., in 1963. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries. For more information, visit www.suzukicycles.com