Victory, Indian and Harley-Davidson Vie For Attention During Bike Week

DaytonaIndian Motorcycles will unveil their new engine to the public on March 9th at Dirty Harry’s Pub.  They’ve planned a big event, bringing in Mike Wolfe, of American Picker fame and are hinting at an even bigger surprise  to come.  While the event is not open to the general public, (only registered VIP’s and Press) it’s undoubtedly going to cost Polaris more than just a few coins.

Besides events for the general public, corporate shingdigs like this demonstrate the economic impact of the spring Bike Week as hundreds of local businesses depend on the influx of motorcycle owners to start the cash registers ringing early.

Besides the money spent on Indian, Polaris is investing heavily in Victory with events all over the Daytona area during bike week.  A Victory bike night at the Broken Spoke March 12th, A custom bike show March 13th at Volusia Motorsports, and a Victory Patio party at BJ’s Brewhouse on International Speedway Blvd on March 13th.  A new Victory dealership at 402 N. Beach St. will have a grand opening party March 14th.  A Victory ride and reception will start at 11am March 15th from Volusia Motorsports and ride to the Victory Reception at the Blue Grotto in the Halifax Marina (1-3pm)

Harley-Davidson is going all out as well in Daytona with events that tie into the 100th anniversary of the iconic brand.

More after the poll

Harley-Davidson will present a unique 110th Anniversary display at Riverfront Park on Beach Street in Daytona from Saturday, March 9 to Saturday, March 16, from 9 a.m. to 6 p.m. daily.

Harley Owner’s Group (H.O.G.) events in Daytona include pin stops at Beach Street and the Speedway, an area celebrating H.O.G’s 30thAnniversary on Beach Street, and a special event for H.O.G. members Friday, March 8 from 7 p.m. to 9 p.m. at Mikey Luv’s Bar & Grill on Main Street.

Harley-Davidson will give 2013 motorcycle demo rides, along with motorcycle displays, Traxxas Experience, beverages and free parking at Daytona International Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard from Saturday, March 9, to Saturday, March 16, 9 a.m. to 5 p.m. daily.

The 7th Annual MDA Women’s Ride takes place Tuesday, March 12 with registration on Beach Street starting at 8 a.m. and the ride landing at Destination Daytona at 10:45 a.m.

Harley-Davidson will also be at Bikers on the Boulevard on Mary McLeod Bethune Boulevard in Daytona Beach March 14-16 from 3 p.m. to 10 p.m.\

For a complete listing of Harley-Davidson events, please visit our website at www.harley-davidson.com/events and there will be online coverage from Daytona at www.harley-davidson.com/110daytona.

 

KID ROCK AND HARLEY-DAVIDSON LAUNCH FIRST-OF-ITS-KIND COLLABORATION DURING 110TH ANNIVERSARY YEAR

Learning from previous mistakes (Elton John headlining the 100th anniversary celebration)  Harley-Davidson has announced an exclusive partnership with legendary musician and ‘American Badass’ Kid Rock, including a Saturday night performance for the company’s 110th Anniversary celebration in Milwaukee over this year’s Labor Day weekend.

The first-of-its-kind partnership brings together two legendary American rebels and names Harley-Davidson as a title sponsor of Kid Rock’s Rebel Soul tour, which kicks off this weekend, Feb. 2, 2013, in Kansas City. Harley-Davidson plans to offer fans unique experiences at each of the 60 planned stops during the Rebel Soul tour. The tour sponsorship is just one aspect of the overarching relationship, which will extend from concerts to retail promotions.

The final stop on the tour is Saturday, Aug. 31, 2013, when Kid Rock rolls into Milwaukee, Harley-Davidson’s hometown, to party with thousands of his fellow riders. Kid Rock will play a ticketed show at the Marcus Amphitheater, which is located on the south end of Milwaukee’s Henry Maier Festival Park (Summerfest Grounds). Fans who purchase 110th Anniversary ticket packages – currently available at www.ticketmaster.com – will have an opportunity to purchase tickets for Kid Rock’s 110th Anniversary performance before they go on public sale later this spring.  Kid Rock is one of three headliners Harley-Davidson plans to announce for the 110th Anniversary Celebration in Milwaukee – the other entertainment will be announced later this spring.

“What’s not to love about Harley?” said Kid Rock. “They are the backbone of American culture, the flagship American brand. I am honored and excited to partner with this legendary icon that has helped to define American freedom at home and abroad. In 110 years no one has done a better job of representing America – there is NOTHING that screams America like Harley-Davidson.”

A unique element of the partnership is an exclusive line of limited-edition, co-branded Rebel Soul merchandise featuring a line coined by Kid Rock: “I can’t hear you over the rumble of my freedom.” Fans will be able to purchase concert-specific merchandise at each show, as well as an exclusive line of merchandise at participating Harley-Davidson dealerships across the U.S. This is the first time either brand has offered such an extensive line of co-branded merchandise.

Also, at every Rebel Soul tour stop this year, Harley-Davidson will offer one winner the chance to join Kid Rock’s Rebel Soul band and rock on stage for one song during that night’s performance. Fans simply have to find the Harley-Davidson Display Area at each venue to register. ( more after this video of Kid Rock Born Free  riding what looks like an HD Road King sans helmet)

Harley-Davidson is also raising the stakes with a national promotion where one fan will win a once-in-a-lifetime experience including a factory-customized Harley-Davidson motorcycle and the opportunity to rock alongside Kid Rock on stage during the 110thAnniversary show in Milwaukee. Fans can enter to win the national promotion at www.h-d.com/kidrock beginning Feb. 2. The winner’s VIP trip to the 110th Anniversary will also include a meet-and-greet and photo shoot with Kid Rock.

“Kid Rock puts on a great show and embodies a lot of what Harley-Davidson and our fans stand for – freedom, independence, self-expression and the rebel spirit,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. “We’re excited to take an unprecedented ride with him during the Rebel Soul tour.”

Harley-Davidson plans to announce ticket sales information for the Kid Rock performance in Milwaukee in the coming weeks, along with additional details related to the 110th Anniversary.  Event dates and tickets for Kid Rock’s Rebel Soul concert tour are available at www.ticketmaster.com.

About the Harley-Davidson 110th Anniversary

The Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans across the globe united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110thAnniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets throughout September 2013. The events span 11 countries on six continents and will be capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend.

 

Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110.