SUZUKI KICKS OFF 2011 BUSABEATS WITH MICHAEL JORDAN MOTORSPORTS

2011 BusaBeats MC Battle Announced at New York International Motorcycle Show

BREA, Calif. Jan. 26, 2011 — At the Progressive International Motorcycle Show in New York City  last weekend, Suzuki announced the introduction of the 2011 BusaBeats MC Battle. New this year is a partnership with Michael Jordan Motorsports, who will be building the grand prize for this year’s BusaBeats MC Battle winner – a customized 2011 Suzuki Hayabusa.

At the show, the original BusaBeats MC Battle winner J.PIGG and Michael Jordan Motorsports Technical Manager Richie Alexander made appearances to help announce the beginning of this year’s competition.

“We have a strong seven-year relationship with Michael Jordan Motorsports,” said Suzuki Senior Communications Manager Steve Bortolamedi, “we are honored to partner with them to provide a customized version of Suzuki’s class-leading Hayabusa as the grand prize for this year’s BusaBeats MC Battle.”

BusaBeats was launched as a campaign to spotlight the diverse lifestyle and culture connected to the Suzuki Hayabusa and bridge it with consumers. This interactive, grassroots promotion connects young, urban motorcycle enthusiasts and hip-hop audiences with the iconic style and performance of the Suzuki Hayabusa through extensive social media involvement.

The BusaBeats MC Battle invites amateur MCs from around the country to add personalized lyrics about the Hayabusa to beat tracks created by celebrity record producers, and compete against each other using social media to collect “dope points,” and take their chance at winning one of many top prizes.

For more information on BusaBeats, please visit– www.BusaBeats.com

For more information on Michael Jordan Motorsports, please visit– www.23race.com