Fairless and Allstate Display Custom Built Victory

fairlessAll day today March 7, Allstate Insurance Company and legendary motorcycle builder Rick Fairless will display at Daytona Bike Week his latest custom creation – a reimagined Victory Vegas 8-Ball.

The custom-built motorcycle is part of this year’s grand prize for the Allstate Motorcycle Sweepstakes and will feature signature Rick Fairless designs and customization never before seen by the public. This is the fifth year of the Allstate Motorcycle Sweepstakes and the first year that a Fairless custom is featured as the grand prize.

“When Allstate asked me to build this year’s bike, they asked for one that really fit the image of its riders. I knew I had to push the limits a little with this bike because they insure so many different kinds of folks,” Fairless said. “We ended up with a bike that is really going to turn some heads. This ain’t a bolt-on custom.”

flash-me

Fairless will be on hand to help debut the new custom machine at the Allstate Rider Protection Zone, which is located at Daytona Speedway. Riders in attendance will have the opportunity to see the bike in-person, learn more about how the Allstate Victory Vegas 8-Ball came to be from Fairless himself, enter the sweepstakes for a chance to win the motorcycle, as well as see some of the other custom bikes Allstate owns, including Arlen Ness and Dave Perewitz originals.

In addition to winning the motorcycle, Allstate will give the winner a trip for two to Rick Fairless’ Strokers Dallas for a free custom paint job consultation, personalized by Fairless himself.

“We’re confident that the winner of this year’s Allstate Motorcycle Sweepstakes is not only going to love their new ride,” said Pam Hollander, senior director of marketing for Allstate Insurance Company, “but they’re also going to love the whole Allstate experience.”

Allstate Wants Drivers to See Yellow, Then “LOOK” for Motorcyclists on the Road

Insurer places caution signs in 25 U.S. cities to remind drivers to LOOK for riders, help save lives

NORTHBROOK, Ill., May 26, 2011 /PRNewswire/ — Twenty-five cities are getting new traffic signs designed to bring awareness to motorcyclists on the road, thanks to Allstate. The insurer will place cautionary signs at intersections in 25 major metropolitan areas to prompt drivers to look out for riders at intersections. An average of three motorcyclists are killed every day at intersections in the United States, and crash data reveals that motorcycle crashes happen more often in intersections than elsewhere, relative to the amount of time riders spend in them.

The caution signs, which are yellow and diamond-shaped, feature a motorcycle silhouette and are inscribed with the word “LOOK” to encourage motorists to look for motorcycles before crossing an intersection. The signs, part of Allstate’s “Once is Never Enough” (ONE) program, are designed to increase awareness of motorcycle collisions with motorists at intersections and to help remind drivers and riders alike that looking once at intersections is never enough.

“In the time it takes to blink an eye, a life could be saved,” said Keith Rutman, vice president of Allstate’s consumer household unit. “Taking one extra second at an intersection to look left, right – and left again – for motorcyclists can help make our roads safer.”

Allstate encourages both drivers and riders to be conscious that they share the road with each other, and offers the following tips for motorcyclists and motorists to keep in mind next time they hit the road:

Tips for Motorists

  • Look left, right – and left again – for motorcyclists. Also, be aware that because of a motorcycle’s small size, a bike can easily hide in a car’s blind spot.
  • Be cautious when going through intersections. Almost one-third of motorcycle accidents happen here.
  • Allow for greater following distance. Did you know most motorcyclists do not activate their brake light when slowing down? They slow down by downshifting.
  • Don’t assume motorcyclists are speeding. Due to their small size, motorcycles may seem to be moving faster and appear farther away than they really are.
  • Motorcyclists often adjust position within a lane. This helps them be seen more easily by motorists. They also tend to avoid the center of the lane because of liquids that leak from car engines, transmissions and radiators.

Tips for Motorcyclists

  • Be cautious when going through intersections. Almost one-third of motorcycle crashes happen here.
  • Be visible when you ride. Avoid blind spots, wear bright-colored, protective clothing, activate turn signals early and always use your headlights.
  • Flash your brake lights when slowing down. This helps others on the road know your intentions.
  • Remember to give yourself space between you and the car in front of you. You’ll have more time to react to other motorists’ actions.
  • Ride within your limits. If you’re a new rider, consider taking a training course. Rush hour is not the time to learn how to maneuver your motorcycle. All riders should avoid extreme temperatures and inclement weather.

The ONE program sign installations will be taking place in the following cities:

  • Albany, N.Y.
  • Atlanta, Ga.
  • Charlotte, N.C.
  • Chicago, Ill.
  • Cincinnati, Ohio
  • Columbus, Ohio
  • Dallas, Texas
  • Denver, Colo.
  • Houston, Texas
  • Indianapolis, Ind.
  • Las Vegas, Nev.
  • Los Angeles, Calif.
  • Miami, Fla.
  • Nashville, Tenn.
  • Orlando, Fla.
  • Philadelphia, Pa.
  • Phoenix, Ariz.
  • Sacramento, Calif.
  • San Diego, Calif.
  • San Francisco, Calif.
  • Salt Lake City, Utah
  • Seattle, Wash.
  • St. Louis, Mo.
  • Tampa, Fla.
  • Washington, D.C.

For more information regarding motorcycle safety and awareness, visit Allstate.com

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The Allstate Corporation

(NYSE: ALL) is the nation’s largest publicly held personal lines insurer known for its “You’re In Good Hands With Allstate®” slogan. Now celebrating its 80th anniversary as an insurer, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

 

Scooters: Size Doesnt Always Matter Opens June 18

LOS ANGELES, May 10, 2011) The Petersen Automotive Museum’s latest exhibition Scooters: Size Doesn’t Always Matter will take museum visitors through a fascinating chronological tour of motor scooter development beginning with the simple Autoped of the mid-1910s to the alternative power vehicles of today.

Over 90 vehicles will be on display in this colorful and quirky exhibit of miniscule motoring. The exhibition opens June 18, 2011, and runs throughMay 28, 2012.

Smaller, more affordable, and easier to maneuver than motorcycles, motor scooters offer an efficient and stylish means to run quick errands and travel short distances. Scooters will show how this genre of motor bike has evolved from simple tube frames with motors to the sophisticated, comfortable, aerodynamic vehicles of today. The exhibit will also illustrate how scooters have been adapted to business and industrial uses, how they have been utilized by the movie and television industry, and how Southern California was once a major scooter manufacturing hub.

Wild or tame, foreign or domestic, old or new, scooters continue to offer a viable and economical alternative to other more traditional vehicles in our motoring landscape and provide a desirable means for free spirited motorists to boldly express themselves without saying a wor

1958 Rumi Prototype photo courtesy of Mario Artavia

 

 

 

PUBLIC PROGRAMS ASSOCIATED WITH THIS EXHIBIT

1955 Allstate, sold by Sears, manufactured by Vespa

 

 

CURATOR’S TOUR- SCOOTERS: SIZE DOESN’T ALWAYS MATTER

Tuesday, June 28, 2011 at 7:30 p.m. in the Gordon R. Howard Gallery

Join Petersen Automotive Museum Curator Leslie Kendall as he guides you through Scooters to explore the unique two-wheeled vehicles that have spawned cult-like followings in some countries and mobilized others. Reservations recommended for all programs.  Call 323-964-6347, emailcdrescher@petersen.org for more information or to RSVP.

 

1962 Fuji Rabbit, Ferrari F-40, Ferrari F-50

 

SCOOTERS AND SUPERCARS DAY

Saturday, July 9, 2011 at 10:00 a.m. to 2:00 p.m. on the 3rd Level Petersen Parking Structure

In conjunction with its summer feature exhibitions “Supercars: When Too Much Is Almost Enough” (3/5/11-10/16/11) and “Scooters” (6/18/11-2/5/12), the Petersen Automotive Museum is hosting Scooters and Supercars Day. The highlight of Scooters and Supercars Day will be the public super car and scooter show.   Only at the Petersen will you see vehicles by Ferrari, Lamborghini, Vespa, and Honda all proudly parked next to one another!  Guest of Honor Steve Saleen will speak about his racing and manufacturing endeavors and technical how-to sessions with Griot’s Garage, The Official Car Care Product Provider of the Petersen Automotive Museum throughout the day will have you polishing your vehicle of choice like never before.

 

PETERSEN AUTOMOTIVE MUSEUM

The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles.  Admission prices are $10 for general admission adults, $8 for seniors, $5 for active military and students with ID, and $3 for children ages 5 to 12. Museum members and children under five are admitted free. Covered parking is available for $2 per half hour with an $8 maximum for Museum visitors. Museum hours are Tuesday through Sunday from 10am to 6pm. For general Museum information, call 323/930-CARS or visit the Museum’s Web site at: www.petersen.org.