All day today March 7, Allstate Insurance Company and legendary motorcycle builder Rick Fairless will display at Daytona Bike Week his latest custom creation – a reimagined Victory Vegas 8-Ball.
The custom-built motorcycle is part of this year’s grand prize for the Allstate Motorcycle Sweepstakes and will feature signature Rick Fairless designs and customization never before seen by the public. This is the fifth year of the Allstate Motorcycle Sweepstakes and the first year that a Fairless custom is featured as the grand prize.
“When Allstate asked me to build this year’s bike, they asked for one that really fit the image of its riders. I knew I had to push the limits a little with this bike because they insure so many different kinds of folks,” Fairless said. “We ended up with a bike that is really going to turn some heads. This ain’t a bolt-on custom.”
Fairless will be on hand to help debut the new custom machine at the Allstate Rider Protection Zone, which is located at Daytona Speedway. Riders in attendance will have the opportunity to see the bike in-person, learn more about how the Allstate Victory Vegas 8-Ball came to be from Fairless himself, enter the sweepstakes for a chance to win the motorcycle, as well as see some of the other custom bikes Allstate owns, including Arlen Ness and Dave Perewitz originals.
In addition to winning the motorcycle, Allstate will give the winner a trip for two to Rick Fairless’ Strokers Dallas for a free custom paint job consultation, personalized by Fairless himself.
“We’re confident that the winner of this year’s Allstate Motorcycle Sweepstakes is not only going to love their new ride,” said Pam Hollander, senior director of marketing for Allstate Insurance Company, “but they’re also going to love the whole Allstate experience.”
Los Angeles, Calif. (June, 2013) – Few, if any, have had a more prolific and respected career in custom motorcycle building than Arlen Ness, and the Petersen Automotive Museum is thrilled to honor the man himself and his creations with a Birthday Bash on July 12, followed by a motorcycle cruise-in on July 13 and a special summer-long exhibit titled Arlen Ness: Art on Two Wheels.
The Arlen Ness Birthday Bash on July 12 at 6p.m. will include cocktails and dinner in celebration of Ness. Friends of Arlen Ness will speak to honor the legend, who will also answer questions from the audience. Tickets are $95 and can be purchased at www.Petersen.org.
The exhibit will open on Saturday, July 13, marked with a V-Twin Cruise-In from 9 a.m. to 2 p.m. Anyone who rides a motorcycle to the museum will receive free parking and two-for-one admission to the museum. Arlen Ness will be signing autographs at 11:00 am.
Arlen Ness: Art on Two Wheels, which runs through Sept. 8, 2013, will feature motorcycle masterpieces built by Arlen Ness that together embody a style and spirit that blends sculpture and the thrill of motoring on two wheels. Alongside Arlen’s bikes will be others built by his son Cory and grandson Zach—three generations of the Ness family have crafted some of the most stunning and trend setting custom motorcycles to ever grace the highway.
Ness began his career in the 1960s with the customization of a 1947 Harley Knucklehead. After entering the bike in local shows, he was noticed by future customers and started a business custom painting bikes. As his popularity grew and demand increased, Ness began selling custom parts and custom motorcycles with a stretched and lowered style which became the hallmark of his designs. After more than four decades, Ness has a large product line specializing in Victory and Harley-Davidson accessories and has received a variety of awards including Builder of the Year, Lifetime Achievement Awards and induction to the Motorcycle Hall of Fame.