HARLEY-DAVIDSON REDEFINES MOTORCYCLING WITH PROJECT RUSHMORE

MILWAUKEE (Aug. 19, 2013) –Yesterday, Harley-Davidson unveiled its new lineup of 2014 motorcycle models during the company’s Annual Dealer Meeting in Denver, Colo. The star of the show is not a single bike – rather eight new bikes under the banner Project RUSHMORE, the outcome of a new customer-driven product development effort, which Harley-Davidson implemented to re-engineer the world’s best-selling line of touring motorcycles. The road trip will never be the same.

In the largest scale new model launch in the company’s 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist’s experience.

Through the implementation of Project RUSHMORE, Harley-Davidson maintains its leadership in the luxury touring and performance bagger segments with motorcycles that are smart, comfortable, responsive and simply stunning.

A Journey, Led by Riders

“Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” said Scott Habegger, Harley-Davidson Director of Motorcycle Planning. “The voice of the customer is represented not just up front, but throughout the process. In our product development process, we gather input and ideas at formal focus groups, but also at all the events we attend, at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner. In addition, Harley-Davidson dealers provide valuable input. We then take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design. With these inputs approved, we are then able to get into production very quickly. We really feel that we are in this together as riders.”

Harley-Davidson listens and responds like never before, and Project RUSHMORE produces thoughtful innovations and technology enhancements that build on the technological foundation that established the company’s dominant leadership in the touring motorcycle segment and collectively transform the Harley-Davidson Touring and Trike motorcycle platforms. Those enhancements slot into four customer-defined categories:

Control:  Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence.  Each model features the new Twin-Cooled™ High Output Twin Cam 103™ or the High Output Twin Cam 103™ powertrains – both with fuel injection, Reflex™ Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker™ LED and Dual Halogen lighting.

Infotainment: New color-screen Boom! ™ Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.

Feel: Aerodynamics and ergonomics come together to improve comfort – from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.

Style: The form and the function of many components are improved – a larger Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.

Project RUSHMORE recalibrates the expectations of touring for motorcyclists. The above elements of Project RUSHMORE are applied to the following 2014 Harley-Davidson Touring motorcycle models:

14_FLHR_AF

Road King®

High Output Twin Cam 103™ powertrain

Stiffer 49mm forks

Dual Halogen headlamp and halogen fog lights

Impeller cast aluminum wheels

Restyled saddlebags with One-Touch latch

Low-profile front fender

Improved instrument graphics

New intuitive hand controls

Available Reflex™ Linked Brakes with ABS

 

14_FLHX_LStreet Glide®

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 4.3 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Dual Halogen headlamp

Enforcer cast aluminum wheels

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Available Reflex™ Linked Brakes with ABS

 

14_FLHXS_AFStreet Glide® Special

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 6.5GT infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Gloss Black inner fairing and color-match fairing skirt

Stiffer 49mm forks

Premium Ride Hand-Adjustable Low Rear Shocks

Dual Halogen headlamp

Enforcer cast aluminum wheels

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

 

14_FLHTCU_AFElectra Glide® Ultra Classic®

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 4.3 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Impeller cast aluminum wheels

Restyled Tour-Pak with One-Touch latch

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

 

14_FLHTK_AFUltra Limited

Twin-Cooled™ High Output Twin Cam 103™ powertrain

Hydraulic clutch

Stiffer 49mm forks

Boom! Box 6.5 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Gloss Black inner fairing

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Contrast Chrome Impeller cast aluminum wheels

Restyled Tour-Pak with One-Touch latch

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

Tri Glide® Ultra

Twin-Cooled™ High Output Twin Cam 103™ powertrain

Hydraulic Assist & Slip clutch

Boom! Box 6.5 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Restyled Tour-Pak with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Linked Braking system

New rear brakes with 16 percent larger rotors

Foot-operated parking brake

The Legendary Buffalo Chip Salutes Women Riders with First Annual Biker Belles

Celebration During the 71st Annual Sturgis Rally

STURGIS (04-29-11) The Legendary Buffalo Chip will recognize the passion, diversity and spirit of women in motorcycling during the 71st annual Sturgis Rally.  Women from across the globe will hit the road, Wednesday – August 10, 2011 for the first annual Biker Belles(TM) celebration.  The event was created to help celebrate women’s role in shaping the culture, history and sport of motorcycling, while helping to raise significant funds for two charities chosen by Helping with Horsepower (TM), including the Abbott House and the Sturgis Motorcycle Museum & Hall of Fame.

The inaugural Biker Belles(TM) celebration will begin in the historic town of Deadwood as the Lodge at Deadwood will roll out the red carpet and host a special welcome reception complete with events, entertainment and activities catered to women.  From Deadwood, Motor Maids member Meg McDonough and friends will lead a women’s-only ride to The Chip for a special Biker Belles(TM) shindig put on by “The Best Party Anywhere®.”

“Each year the Buffalo Chip sees more and more women riding through our gates”, says Toni Woodruff, daughter of Buffalo Chip president, Rod Woodruff.  “It’s so exciting to have an event during the Sturgis Rally that caters to women riders and benefits local charities in the process!” To highlight the Biker Belles(TM) festivities at The Chip, 4-time national land speed record holder and pilot of the original “World’s Fastest Bagger,” Laura Klock of Klock Werks Kustom Cycle, will unveil “SALT,” a customized Harley-Davidson® built under her direction and guidance with the girls and young women of the Abbott House.  While at the party, Laura and her staff will be selling raffle tickets to win this special bike that will be given away in support of the Abbott House next fall. “We couldn’t be more excited about this inaugural celebration of women in motorcycling in Sturgis.” says Laura Klock. “Whether you’re an avid motorcyclist, a curiosity seeker, or someone looking for a new change
of pace, you are welcome to join us!  “Biker Belles(TM) will be a day of real women, real stories and real fun!”

Tickets for the 2011 Biker Belles(TM) celebration are available now on www.bikerbelles.com or by calling (605) 347-9000.  The Biker Belles(TM) celebration requires a $75 contribution, of which 100 percent goes directly to its chosen charities.  The finishing touches are being worked out for the 2011 celebration, with details to be announced on www.bikerbelles.com.

Ceramic Coated Shotgun Pipes from Rush

Ceramic Coated Inside and out

RUSH has taken old school Shotgun pipes to a new level with more than just a classic look.  In the past, in order to improve performance and reduce the heat, bikers would use heat tape to wrap their pipes. Using the newest technology, RUSH accomplishes the same effect by Ceramic Coating the pipes inside and outside! Old timers knew lower temps improve exhaust gas flow improving power and at the same time making the bike more comfortable to ride.  These exhaust systems have been designed to fit 2009 and 2010 HD touring models.

The systems are heavy-duty steel providing strength and a deep throaty sound that all Harley owners look for. Terry Daniel and Lou Pringle owners of RUSH Racing Products know motorcycle exhaust and what biker’s want, and these pipes deliver. The pipes can be ordered in show quality Chrome (silver ceramic head pipes) or sinister Black (black ceramic head pipes) with choices of two different baffles. RUSH offers different baffles for performance and sound tunability.

Mounting is easy and hardware and instructions are included. Suggested retail is $525.95 for Chrome and $535.95 in Black. RUSH always gets compliments on fit, finish and great sound. See your local RUSH dealer today