Screen legend Marlon Brando helped make the leather jacket and jack boot the “uniform” of the biker culture in his portrayal of Johnny Strabler in the movie “The Wild One.”
Brando Enterprises Sued Harley-Davidson Over a model of boots HD called "The Brando"
The iconic image is so closely tied to the culture that in 2010 when Harley-Davidson released a new boot similar in style to the pair made famous by the screen legend, the company thought it would honor the actor by calling their boots “The Brando.”
The only problem was the marketing department forgot to check with the legal department and nobody checked with the estate of the late actor.
Brando Enterprises has authorized the use of his name in connection with Triumph motorcycles, MasterCard, and Dolce & Gabbana but not Harley-Davidson.
According to papers filed in court, Brando Enterprises said, ‘They (Harley-Davidson) have been aggressive protecting its own intellectual property from perceived infringements and should have known better.”
Once the suit was filed, Harley moved quickly to remove the boots from its online stores and dealer shelves.
On March 7th the two sides agreed to settle out of court. The terms of the deal were not immediately released but the settlement marks the second major win for Brando Enterprises in its protection of the brand. It had previously sued Ashley Furniture Industries for selling a line of sofas and sectionals known as the “Brando.” The lawsuit closed after Ashley agreed to hand over $356,000 while not admitting any liability on Brando’s claims.
While The Wild One has become synonymous with biker culture, it was Triumphs and not Harley-Davidsons that featured prominently in the 1953 film.
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Los Angeles— The estate of famed actor M
arlon Brado has filed a lawsuit against H-D Motor Company for allegedly selling a line of boots called “The Brando.”
Brando Enterprises says in a lawsuit filed in California that the “Brando” boots misappropriate the late actor’s likeness. It wants an injunction to stop the motorcycle giant from continuing to sell and marketing the footwear.
We’ve heard of all sorts of claims by celebrities over their publicity rights: image, name, voice, etc. Last year, the estate of Humphrey Bogart went to war over a couch called the “Bogart” that was said to confuse the public. So it’s probably not a shocker that boots have now made the list of alleged infringements.
According to the lawsuit, the boots look similar to a pair that Brando wore in the 1953 classic, “The Wild One.”
In announcing the lawsuit, Jeffrey Abrams, the lawyer for the estate, pointed out that Harley-Davidson has been aggressive in its own right on the trademark front.
“It is interesting that Harley-Davidson — a company that is vigorously protective of its own brand — would seek to exploit an iconic property without benefit of a licensing agreement,” said Abrams. “The flagrant disregard for the law by Harley-Davidson cannot be tolerated. It is our mission to protect the Marlon Brando name and we will pursue any company or individual who infringes on these rights meant to benefit the Brando family.”