Suzuki Begins 2011 BusaBeats MC Battle

BREA, Calif. July 23, 2011 –Suzuki is pleased to announce the beginning of the 2011 BusaBeats MC Battle with a kickoff celebration event in Monterey, Calif. featuring original BusaBeats winner J.PIGG, celebrity guests, Michael Jordan Motorsports and team riders Ben Bostrom and Roger Lee Hayden.

 The BusaBeats MC Battle was launched as a campaign to spotlight the diverse lifestyle and culture connected to the Suzuki Hayabusa and bridge it with consumers. This interactive, grassroots promotion connects young, urban motorcycle enthusiasts and hip-hop audiences with the iconic style and performance of the Suzuki Hayabusa through extensive social media involvement.

The BusaBeats MC Battle invites amateur MCs from around the country to add personalized lyrics about the Hayabusa to beat tracks created by celebrity record producers, and compete against each other using social media to collect “dope points,” and take their chance at winning one of many top prizes, including the customized Hayabusa.

For 2011, Suzuki has partnered with Michael Jordan Motorsports to collaborate on a unique, customized 2011 Hayabusa as the grand prize for this year’s BusaBeats MC Battle.

At a customer appreciation event held yesterday at the Blue Fin in Monterey, Calif. during the 2011 Red Bull Grand Prix MotoGP weekend, Suzuki celebrated the beginning of the 2011 BusaBeats MC Battle with TV/radio personality Big Tigger and original BusaBeats winner J.PIGG, who laid down the tracks and entertained the crowds.

The BusaBeats MC Battle is also part of “Suzuki NOW” – a one-stop destination that will deliver quick, easy access to the latest Suzuki news, information, events and special offers. Visit www.suzukicycles.com/now  for more information.

For more information on BusaBeats, please visit– www.BusaBeats.com

Suzuki Releases Black 2011 Boulevard M109R Model

BREA, Calif. June 16, 2011 –Suzuki is pleased to announce that the 2011 Boulevard M109R will now be available in black for the 2011 model year, in addition to the current Candy Indy Blue and M109R Limited Edition Glass Sparkle Black/Candy Max Orange.

The M109R is Suzuki’s flagship Boulevard cruiser, and the most powerful cruiser Suzuki has ever produced. Boasting a 109-cubic inch (1783cc) Suzuki fuel-injected V-twin powerplant, the M109R pairs unrivaled torque and horsepower with exceptional handling and aggressive styling. The rear wheel wears a huge 240mm Dunlop rear tire – the largest ever used on a Suzuki motorcycle. The Boulevard M109R offers the most complete muscle cruiser package in its class.

The new color option will be available in limited quantities at authorized Suzuki dealers nationwide.

For more information, please visit www.suzukicycles.com

 

 

SUZUKI KICKS OFF 2011 BUSABEATS WITH MICHAEL JORDAN MOTORSPORTS

2011 BusaBeats MC Battle Announced at New York International Motorcycle Show

BREA, Calif. Jan. 26, 2011 — At the Progressive International Motorcycle Show in New York City  last weekend, Suzuki announced the introduction of the 2011 BusaBeats MC Battle. New this year is a partnership with Michael Jordan Motorsports, who will be building the grand prize for this year’s BusaBeats MC Battle winner – a customized 2011 Suzuki Hayabusa.

At the show, the original BusaBeats MC Battle winner J.PIGG and Michael Jordan Motorsports Technical Manager Richie Alexander made appearances to help announce the beginning of this year’s competition.

“We have a strong seven-year relationship with Michael Jordan Motorsports,” said Suzuki Senior Communications Manager Steve Bortolamedi, “we are honored to partner with them to provide a customized version of Suzuki’s class-leading Hayabusa as the grand prize for this year’s BusaBeats MC Battle.”

BusaBeats was launched as a campaign to spotlight the diverse lifestyle and culture connected to the Suzuki Hayabusa and bridge it with consumers. This interactive, grassroots promotion connects young, urban motorcycle enthusiasts and hip-hop audiences with the iconic style and performance of the Suzuki Hayabusa through extensive social media involvement.

The BusaBeats MC Battle invites amateur MCs from around the country to add personalized lyrics about the Hayabusa to beat tracks created by celebrity record producers, and compete against each other using social media to collect “dope points,” and take their chance at winning one of many top prizes.

For more information on BusaBeats, please visit– www.BusaBeats.com

For more information on Michael Jordan Motorsports, please visit– www.23race.com