HARLEY-DAVIDSON FREEDOM JACKET JOURNEYS THOUSANDS OF MILES IN ONE YEAR TO UNITE INDEPENDENTS AROUND THE WORLD

Fans Near and Far Tell Incredible Stories of Freedom and Adventure through a Single Leather Jacket as it Travels the Globe for Harley’s 110th Anniversary Celebration

MILWAUKEE (Jan. 15, 2013) – In August 2012, Harley-Davidson fans around the world kicked off a year-long celebration of the company’s 110th Anniversary. Over the course of an entire year, millions of fans across 11 countries and six continents are celebrating their shared passion for freedom, self-expression, epic adventure, and the stories that unite them.

s part of the year-long celebration, Harley-Davidson has enlisted individuals from all over the world to take a single black leather jacket – the ‘Freedom Jacket’ – on an adventure and to share their stories online. The Freedom Jacket will pass from rider to rider and visit dozens of iconic destinations in all corners of the globe, collecting their stories before coming home to Milwaukee for the final celebration, Aug. 29 – Sept. 1, and for display at the Harley-Davidson Museum.

“The Freedom Jacket represents one of the most elemental, yet powerful truths of what it means to be a Harley-Davidson rider,” said Harley-Davidson’s Chief Marketing Officer Mark-Hans Richer. “A leather jacket is like a rider’s soul – every pin, scratch, scrape and patch is a visual marker of your journey and becomes part of your identity and the stories you tell.”

The Freedom Jacket was born last August when Richer wore a simple Harley leather jacket during an epic ride across the Tibetan Plateau in China to help kick-off the 110th Anniversary. At a stop along the ride, Richer asked a local Chinese man, who was working painting road markers, to paint something on the jacket to symbolize what he thought about Harley-Davidson. The man painted the Chinese character for “freedom.”

Since then, the Freedom Jacket has been worn by passionate enthusiasts who’ve traveled to destinations around the world, including the foothills of the Alps in Faaker See, Austria for European Bike Week; the highways of Mexico; Rio de Janeiro, Brazil; and even the starting line of the NHRA Pro Stock finals in Pomona, CA.  In the coming months, the Freedom Jacket will journey to destinations both on and off the beaten path, including official Harley-Davidson 110th Anniversary events planned in India, Australia, New Zealand, South Africa and Rome.

Fans can explore the inspiring videos, photos and stories of those who have worn the Freedom Jacket by visiting www.h-d.com/110jacket, the company’s Facebook page (Facebook.com/Harley-Davidson), Twitter handle (@harley-davidson) or via the hashtag #FreedomJacket.

Harley-Davidson is also inviting fans to share stories about their own journeys via the 110th Anniversary website.  On January 22, the company will launch a unique online app that allows fans to create a personalized version of the 110thAnniversary “110 Years of Freedom” graphic with photos of their own epic adventures which will be featured on Harley-Davidson’s Facebook page and other online channels.  The company is also allowing fans the opportunity to create their own 110th Anniversary pages within the site to share their experiences with the world.

“The 110th Anniversary is, first and foremost, a celebration of our fans, so it’s only natural that user-generated content would be at the forefront of our efforts,” added Richer.

Harley-Davidson is planning to reveal several other exciting details related to the 110th Anniversary in the coming weeks, including announcing headlining talent for the Rome and Milwaukee celebration events, as well as sharing upcoming Freedom Jacket adventures.  Tickets for the 110th Anniversary celebration in Milwaukee are currently on sale atwww.ticketmaster.com.

Catalina Grand Prix Will be Back, Improved in 2012

 

AVALON, Catalina Island, Calif. (April 27, 2011) —Santa Catalina Island Company (SCICo) has agreed to work with the City of Avalon to host the Catalina Grand Prix in December 2012, which will feature an expanded line-up of activities. Catalina Island is elevating the event to a new level, by extending the celebration to a week’s worth of race-themed events and activities.

“SCICo felt that additional planning was needed in order to make the Grand Prix more unique to the Island and more special than if it was just an annual event on the normal race calendar,” said Brad Wilson, Senior Vice President of Sales and Chief Marketing Officer for Santa Catalina Island Company. “SCICo will take an active role in securing sponsorships with the City as well as administration to enhance the overall visitor experience.”

The City will continue to coordinate race operations, safety and logistics.  Both entities will share in the permitting process and expenses over the next 18months. The 2012 race week will include an array of activities designed to draw fans to the island for an extended stay. Additional activities planned include:

· One to two days of practice on the course

· Improved spectator areas

· Concourse of Classic Motorcycles

· Vintage Original “1950’s Grand Prix” Motorcycle Display

· VIP Food and Beverage Area

· Top name entertainment in the Casino Ballroom

· Parade of motorcycles

· Electric motorcycle exhibition race

Major sponsors are lining up to support next year’s Grand Prix race, which will once again take place on SCICo land.  Race organizers expect another sold out event, including top riders from around the world.

The Catalina Grand Prix is an historic race that took place through most of the 1950s and was brought back to life in 2010 for the first time in 52 years.  The course, just under 7 miles, included a variety of terrains, including pavement, rocky cliffs and hills, winding turns and an exciting motocross sections. The 2012 Catalina Grand Prix will follow a similar course, and provide excitement for both the racers and spectators.

For more information, visit www.visitcatalinaisland.com.