Terry Nesbitt, President, Viper Motorcycle Company Resigns

Auburn, Alabama July 8, 2011– Viper Motorcycle Company (OTCBB: VPW1.OB), a wholly owned subsidiary of Viper Powersports Inc., announced today the resignation and retirement of Terry Nesbitt, veteran employee, President of Viper Motorcycle Company and Director of Viper Powersports, Inc.

According to John Silseth, CEO, “Terry is a co-founder and long time valued employee. It’s been a pleasure to work together all these years. I’m sad to see him leave but wish him the very best. Terry will always be a part of the Viper team”.

Terry Nesbitt, stated, “It’s been a tough decision but it’s time. Having the opportunity to help build Viper into a new American made OEM over the years has been an honor. We are very proud of our accomplishments and believe Viper will continue moving forward and develop into a motorcycle industry force. I want to thank our share holders, dealers and customers as well as everyone involved in supporting our efforts. I continue to wish John and the entire Viper team much luck and continued success”.

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. A joint venture partnership with Ilmor Engineering (www.ilmor.com), provides design, technical development and support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of high-performance engine expertise, ensuring Vipers’ long term success as America’s newest domestic OEM of motorcycles. Viper Powersports and Viper Motorcycle Company’s websites are www.viperpowersports.com and www.vipermotorcycle.com.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

Arthur Davidson, son of motorcycle company co-founder, dead at 97

Arthur Harley Davidson, son of Harley-Davidson Inc. co-founder Arthur Davidson, died Saturday night at age 97.

Davidson was not closely involved with the motorcycle company but had his own firm, Wenthe-Davidson Engineering Co., that’s been in business for 70 years.

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Brief History –

Arthur Davidson (1881–1950) was one of the four original founders of the Harley-Davidson Motor Company. One of Arthur’s favorite pastimes was fishing in the beautiful Wisconsinwilderness, which inspired him to create a motorcycle that would “take the hard work out of pedaling a bicycle”.

Arthur was a natural story teller, salesman and United States patriot. During World War I and II, Arthur and company diverted motorcycle production to support U.S. troops. This noble act was rewarded with returning troops ready, trained and willing to buy Harley-Davidson branded motorcycles.

The “Honey Uncle” story is one of the most memorable family stories about Arthur and a pivotal moment for the fate of Harley-Davidson company. One day shortly after Arthur’s cleaning lady visited he discovered the seed money he had stashed between his mattress to start Harley-Davidson was missing! Fortunately, Arthur was able to borrow the $500 in venture capital needed for Harley-Davidson from an uncle who owned a bee farm in Madison, Wisconsin. From then on, the uncle was known as the “Honey Uncle” for helping the business get off the ground. The bee farm on Lake Mendota was later sold to the University of Wisconsin–Madison, and is now known as Picnic Point in the Lakeshore Nature Preserve.

Arthur was credited with the slogan that inspired he and his 21 year old friend Harley as they worked tirelessly in a 10 x 15 foot shed. The slogan was to “Take The Work Out Of Bicycling.”

Arthur was survived by his three children, Margaret, Arthur and James Davidson.