Fairless and Allstate Display Custom Built Victory

fairlessAll day today March 7, Allstate Insurance Company and legendary motorcycle builder Rick Fairless will display at Daytona Bike Week his latest custom creation – a reimagined Victory Vegas 8-Ball.

The custom-built motorcycle is part of this year’s grand prize for the Allstate Motorcycle Sweepstakes and will feature signature Rick Fairless designs and customization never before seen by the public. This is the fifth year of the Allstate Motorcycle Sweepstakes and the first year that a Fairless custom is featured as the grand prize.

“When Allstate asked me to build this year’s bike, they asked for one that really fit the image of its riders. I knew I had to push the limits a little with this bike because they insure so many different kinds of folks,” Fairless said. “We ended up with a bike that is really going to turn some heads. This ain’t a bolt-on custom.”

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Fairless will be on hand to help debut the new custom machine at the Allstate Rider Protection Zone, which is located at Daytona Speedway. Riders in attendance will have the opportunity to see the bike in-person, learn more about how the Allstate Victory Vegas 8-Ball came to be from Fairless himself, enter the sweepstakes for a chance to win the motorcycle, as well as see some of the other custom bikes Allstate owns, including Arlen Ness and Dave Perewitz originals.

In addition to winning the motorcycle, Allstate will give the winner a trip for two to Rick Fairless’ Strokers Dallas for a free custom paint job consultation, personalized by Fairless himself.

“We’re confident that the winner of this year’s Allstate Motorcycle Sweepstakes is not only going to love their new ride,” said Pam Hollander, senior director of marketing for Allstate Insurance Company, “but they’re also going to love the whole Allstate experience.”

ULTIMATE BUILDER CUSTOM BIKE COMPETITION FINALE TO TAKE PLACE AT DAYTONA BEACH BIKEWEEK

Ultimate Builder bike show wraps up in Daytona

Daytona Beach (March 3, 2011) – The Progressive International Motorcycle Shows is set to host the Ultimate Builder Custom Bike Competition: United States Championship, at Ocean Center Daytona Beach Wednesday, March 9 to Friday, March 11. This elite custom motorcycle builder competition will feature winners from previous stops on the tour, as well as local custom bikes from the Daytona Beach area. Top winners will receive up to $6,000, for first place in class.

From New York to California, more than 300 custom builders have competed in the Ultimate Builder Custom Bike Competition for a piece of the $90,000 cash purse prize. All participants in the Daytona competition will receive a professional photo shoot of their bike, in studio, at the show. Winners will be announced on Friday, March 11, at 3:00 p.m.

The Ultimate Builder Custom Bike Competition uses a three class format with motorcycles categorized as freestyle, modified Harley or performance custom. Judging will be conducted by the competitors themselves, with the top five builders in each class receiving awards, as well as a special “people’s choice” award to the builder who receives the most votes from show attendees.

For the first time ever, Progressive Insurance is the title sponsor for the 12-city tour. The show will be open to the public Wednesday, March 9 through Saturday, March 12, at Ocean Center Daytona Beach, located at 101 North Atlantic Avenue, in Daytona Beach. Show hours are Wednesday, from 12 p.m. to 5 p.m. and Thursday through Saturday, from 10 a.m. to 5 p.m. Admission to the event is FREE. For more information, call 800/331-5706, text “MOTO” to 23333 (standard text messaging rates apply) or visit www.motorcycleshows.com.

 


Easyrider Tour Sets Records In Early Shows

Extreme Custom Motorcycles are on display at the 2010-2011 Easyrider Bike Shows

Easyriders Events Annual Bike Show Tour wrapped up its fall tour in Atlanta, GA., on November 20th with host Billy Gibbons of ZZ Top. The all new entertainment-packed bike show tour also stopped in Louisville, KY on November 13th and in Greenville, SC. on October 23rd at the Carolina First Center

Record numbers of bike enthusiasts and motorcycle fans came out to each of the three cities to see a record high 250 plus custom bikes competing for over 55 plus awards.  Easyriders Events Marketing and Entertainment Director, Tucker Kroll attributes the record breaking number of custom bike entries this year to their free space program, which gives wristband holders an option to feature their custom bikes at the show for no charge.

Easyriders Events Marketing and Entertainment Director, Tucker Kroll, said the bike show tour, “Seemed to have something for everyone and the 2011 dates look to be even bigger with our addition of Jax, the top star of the number one hit cable television show Sons of Anarchy.”  The tour drew considerable media attention with coverage from Fox, CBS, and CW network affiliates.

Matt Sorum is the world famous drummer from Guns N’ Roses, The Cult, and Velvet Revolver.  Sorum commented on his as a host saying,  “The Easyriders Bike Show Tour is as good as I’ve ever seen it this year, it has been absolutely awesome.”

Easyriders Events owner Greg Hicks recently commented, “Our goal at Easyriders Events is to bring our patrons one-of-a-kind, first quality talent and entertainment. We achieve this goal by offering our audience today’s hottest talent and attractions. Sons of Anarchy is the most popular show on TV today so what better way to reach our goals for the 2011 tour then to bring them the star of the show, Charlie Hunnam, a.k.a., “Jax”. We want our patrons to meet the most popular names in the motorcycle industry as well as in the entertainment industry at our shows.”

Another new element drawing fans to the fall bike show tour was the new 5,000 square foot, Easyriders Kids Zone Area which was hosted by Moises Arias who plays Rico who on Disney’s hit show, Hannah Montana.  Fans lined up to be photographed by world-famous motorcycle photographer Michael Lichter.  Also a big hit with bike fans was landing autographs from some of the world’s top bike builders including Paul Yaffe, The Limpnickie Lot, and Kendall Johnson.

The Roadware Fashion Show featuring The Purrfect Angelz was popular with fans as was the “Anger Management Street Extreme Lifestyle” motorcycle stunt show.  Celebrated recording and touring artists, Cowboy Mouth performed at each show. Easyriders Events Owner, Greg Hicks, added, “The second biggest draw, other than the bikes, was the chance for fans to meet Billy Gibbons or one of our other celebrity hosts.”

Other upcoming dates on the Easyriders 2011 Bike Show Tour include Charlotte, NC on January 22nd and 23rd, at the Charlotte Convention Center, and Knoxville, TN on February 5th at the Knoxville Convention Center and finishes with the Columbus, OH Invitational on February 11th-13th, 2011 at the Greater Columbus Convention Center.