Fairless and Allstate Display Custom Built Victory

fairlessAll day today March 7, Allstate Insurance Company and legendary motorcycle builder Rick Fairless will display at Daytona Bike Week his latest custom creation – a reimagined Victory Vegas 8-Ball.

The custom-built motorcycle is part of this year’s grand prize for the Allstate Motorcycle Sweepstakes and will feature signature Rick Fairless designs and customization never before seen by the public. This is the fifth year of the Allstate Motorcycle Sweepstakes and the first year that a Fairless custom is featured as the grand prize.

“When Allstate asked me to build this year’s bike, they asked for one that really fit the image of its riders. I knew I had to push the limits a little with this bike because they insure so many different kinds of folks,” Fairless said. “We ended up with a bike that is really going to turn some heads. This ain’t a bolt-on custom.”

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Fairless will be on hand to help debut the new custom machine at the Allstate Rider Protection Zone, which is located at Daytona Speedway. Riders in attendance will have the opportunity to see the bike in-person, learn more about how the Allstate Victory Vegas 8-Ball came to be from Fairless himself, enter the sweepstakes for a chance to win the motorcycle, as well as see some of the other custom bikes Allstate owns, including Arlen Ness and Dave Perewitz originals.

In addition to winning the motorcycle, Allstate will give the winner a trip for two to Rick Fairless’ Strokers Dallas for a free custom paint job consultation, personalized by Fairless himself.

“We’re confident that the winner of this year’s Allstate Motorcycle Sweepstakes is not only going to love their new ride,” said Pam Hollander, senior director of marketing for Allstate Insurance Company, “but they’re also going to love the whole Allstate experience.”