Victory Motorcycles Puts the Nation’s Defenders First with New Military Priority Demo Program

MEDINA, MN (March 5, 2012) – Victory Motorcycles is introducing the Victory Military Priority Demo Program to invite active members of U.S. military branches and the U.S. Coast Guard to move to the front of Victory demo lines at major summer 2012 events. Active U.S. military and Coast Guard personnel who present their current military IDs at Victory demo registration will receive special wrist bands giving them priority access to the Victory demo fleet.

“We have long supported members of the military in numerous ways, and we view this as an opportunity for our customers and staff to thank military personnel for their service,” said Steve Menneto, Polaris VP, Motorcycles. “We have always respected and participated in the riding community’s support for the military, and we know our riders will gladly step aside to let our nation’s defenders move to the front of the demo line.”

The Victory Military Priority Demo Program, he said, is a simple “thank you” from the Victory Motorcycles demo team, Victory Riders and the riding community at large.

The Victory corporate demo ride team will provide demo rides and offer the Victory Military Priority Demo Program at the following 2012 events:

 

Daytona Bike Week Mar 9-17 Daytona Beach FL www.officialbikeweek.com
Myrtle Beach Bike Week May 11-20 Myrtle Beach, NC www.myrtlebeachbikeweek.com
Americade Jun 5-9 Lake George, NY www.americade.com
Laconia Motorcycle Week Jun 9-17 Laconia, NH www.laconiamcweek.com
Sturgis Motorcycle Rally Aug 6-12 Sturgis, SD www.sturgismotorcyclerally.com
American Victory Rally Aug 17-19 Spirit lake, IA www.victorymotorcycles.com
Delmarva Bike Week Sept 13-16 Ocean City, MD www.delmarvabikeweek.com
Bikes Blues and BBQ Sept 26-29 Fayetteville, AR www.bikesbluesandbbq.org
Biketoberfest Oct 18-12 Daytona  Beach, FL www.officialbikeweek.com

For a listing of all Victory Motorcycle demo events including local dealer events, log on to:www.victorymotorcycles.com and click the “test ride” tab.

Victory Storm Sturgis

Victory Motorcycles is making its presence
felt at the 71st Annual Sturgis Rally in
2011. In addition to their unique, downtown Sturgis
location, Victory will have its largest ever test fleet
available for demo rides. As an official Sponsor of
the Sturgis Legendary Buffalo Chip, Victory will be
participating in Chip activities all week and donating
a bike to be given away at the end of the rally. Here’s what
Victory owners and other rally goers can look forward to:
• Demo Rides on all Victory models, August 6-12 9:00 -5:00, I-90,
Exit 30
• A Victory Owners Ride and Reception at the Buffalo Chip August 11
- 3:30 – 5:00 p.m. self-guided ride
- 5:00 – 8:00 p.m. reception
• A Chance to win a Free Klock Werks customized Victory Kingpin
(register @ buffalochip.com)
• A Unique Display of Victory Products at 1100 Main Street,
August 6-12 9:00 a.m. – 9:00 p.m.
• VIP visits from Victory partners Arlen, Cory and Zack Ness, Roland
Sands, The Klock Werks team and Survivor TV Series star Rupert
Boneham
The historic bank building that Victory occupies at First and Main in
downtown Sturgis will showcase their latest models including the
early release 2012 High-Ball that was introduced in January. Rally
apparel and complete information on the entire line of Victory
Motorcycles will also be available.
Three 18-wheelers from Victory’s six-truck national demo fleet will
provide more than 30 bikes for free demo rides. The demo site is
located less than a mile from downtown Sturgis at Exit 30 on I-90.
Victory manufacturers more than 16 models – all powered by the
Freedom 106 engine with 6-speed transmission. Most models from the
value priced, blacked-out 8-Ball series to the Victory Vision Tour
will be available to ride from Saturday August 6th to Friday August
12th from 9 a.m. till 5 p.m. Downtown hours for the Victory Store will
be Saturday, August 6th until Saturday, August 13th from 9 a.m. until
9 p.m.
A Victory Kingpin, customized by the pros at Klock Werks Kustom Cycle,
is being provided this year for the Buffalo Chip Bike Give-Away. The
lucky winner will be chosen from a group of finalists and awarded the
tricked out custom live on-stage Friday of Rally Week. As always,
Victory will host a ride-in during the Rally for Victory owners. “The number of Victory’s
grows every year and with our corporate headquarters so close to Sturgis, we view the Rally as
an annual event for our employees and customers,” states Steve Menneto, Victory GM. Victory’s
offices are located in neighboring Minnesota and manufacturing is in Iowa.
The 2011 Victory Owners Ride and Reception for will take place Thursday August 11 from
3:30 p.m. to 8:00 p.m. starting in Deadwood, and ending at the Buffalo Chip and will include
food and soft drinks. As an official sponsor of the legendary Buffalo Chip, Victory will provide
free Special Guest parking. Victory owners will also have access to the Buffalo Chip Events
Center with the 2011 Motorcycles as Art display and Chip Gardens on the evening of the Ride-
In. Victory is also a sponsor of the Buffalo Chip Legends Ride which will take place on August
8th. Celebrity’s may include Arlen, Cory and Zack Ness, Roland Sands and Rupert Boneham,
Survivor TV Series star as wel as many other motorcycling celebrities.
For more information, on Victory at Sturgis, including updated times and dates, go to
www.victoryatsturgis.com.
About Polaris
With annual 2010 sales of $1.99 billion, Polaris designs, engineers,
manufactures and markets off-road vehicles (ORVs), including
allterrain vehicles (ATVs), the Polaris RANGER(r) Side x Sides,
snowmobiles and Victory motorcycles for recreational and
utility use and has recently introduced a new on-road electric
powered neighborhood vehicle. Polaris is a recognized leader
in the snowmobile industry; and one of the largest manufacturers
of ORVs in the world. Victory motorcycles established in 1998 and
representing the first all-new American made motorcycle from a major
company in nearly 60 years, are rapidly making impressive in-roads
into the cruiser and touring motorcycle marketplace. Polaris also enhances
the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at
Polaris dealerships. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and
the Company is included in the S&P MidCap 400 stock price index. Information about the complete line of Polaris
products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris
homepage at www.polarisindustries.com.