The Antics Continue On Season Three at the Full Throttle Saloon

Sturgis, SD — Full Throttle Saloon founder Michael Ballard, and Tru-TV have announced that Full Throttle Saloon will return to the air on November 30th at 10PM EST for season three. The drama that unfolds this year as the cast takes on staging Michael Ballard’s Full Throttle Saloon for the 71st Sturgis Motorcycle Rally goes to a whole new level from what has been witnessed in the past.

 

Michael Ballard heads up the demented circus at The Full Throttle Saloon

In Sturgis, The Throttle is the “World’s Largest Biker Bar,” a 30-acre enormous indoor/outdoor bar with several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent and parking for thousands of bikes. It opens for only two weeks annually around the rally, and the indelible color of the sights and sounds of Sturgis are documented and aired on the Tru-TV series.

After taking on the corporate competition last year and coming out ahead, best friends Michael Ballard and Jesse James Dupree, alongside Ballard’s long-time girlfriend Angie Carlson, have upped the ante this year to deliver the ultimate Full Throttle experience. As Ballard faces the challenges of delivering a profit with an economic downturn, there is no shortage of drama as the season unfolds. The constant challenges of managing a personal relationship with both his girlfriend and best friend, while maintaining his focus on the business yields many tough moments to navigate through during this season.

Story lines for season three include Michael, Angie and Dupree’s attempt to rededicate the Sturgis Rally back to the family who started the gathering, once again having the event known as the Pappy Hoel Motorcycle Rally, activities altruistically taken to celebrate the troops and in turn generate tens of thousands of dollars to support Wounded Warriors, and the ensuing chaos when Dupree (assisted by stunt legend Hal Needham) explores plans to jump from the legendary Bismarck Bridge Ballard meticulously had relocated to the grounds of the Full Throttle Saloon. The characters that come together once a year and become Michael Ballard’s Full Throttle Saloon family are each indelible in their own rite. Together, they become a menagerie of personalities that deliver a viewing experience that is filled with moments of euphoria, despondency, love, hate, and together a program that is as engaging as any on television.

Click here to read the interview he gave USRN last year.

Season three also captures an amazing line-up of talent on-site this past August including Ted Nugent, Hinder, Jackyl, and others, alongside Angie’s Flaunt Girls, a one-man band, assorted freak shows, and acrobatic pole dancers.

Ballard shares, “This season we are giving the phrase taking it to the next level a whole new meaning.” Dupree echoes the sentiments in offering, “The Throttle is beyond Thunder Dome for people who love beautiful women Hot Bikes and Rock & Roll.” While Angie has the final word stating, “We are proud to be rededicating the Rally back to Pappy and Pearl it is Pappy’s Rally.”

For background Pappy and Pearl Hoel started the rally in Sturgis, SD which has now been running for 71 years. Michael Ballard, Angie Carlson and Jesse James Dupree have always maintained not only a relationship, but a partnership with the Hoel family. In managing the name, the likenesses, and the brand, the duo oversee and preserve the integrity of anything that the city or Sturgis Museum may wish to use in telling the story of the rally in relation to Pappy and Pearl.

This year prior to the rally held in August, Michael Ballard and Jesse James Dupree headed to Laconia, NH with three tractor trailer rigs in tow. The caravan travelled 2000 miles and erected Michael Ballard’s Full Throttle Saloon in all its glory for the Laconia Rally June 11-19. For the coming calendar year, there a multiple initiatives in play to bring the Full Throttle experience to cities across the U.S. These plans will be announced shortly.

Currently seen in 91 million U.S. households the 17-year-old network Tru-TV features high-stakes, action-packed originals that give viewers access to places and situations they can’t normally experience.

 


S&S Hires Former CFO Stephen Iggens as President

(Viola, WI) S&S Cycle Inc. of Viola, Wisconsin is pleased to announce the hiring of Stephen K. Iggens as company President. The duties of President have been handled by Executive Chairman and CEO George B. Smith since late 2008. Iggens first official day on the job will be August 8, 2011 and he is planning on attending the rally in Sturgis, SD for a few days to meet customers and other industry leaders.

George Smith will continue as CEO and Chairman of the Board of Directors at S&S Cycle and lend his industry expertise and experience to Steve to effect a smooth and seamless transition.

Iggens is no stranger to S&S Cycle and the motorcycle industry having served as Executive Controller, Director of Finance/CFO and CFO/Vice President of Finance at S&S between 2003 and 2006. The management team is very pleased to welcome Steve back to S&S in his new role as company President.

Iggens, a licensed CPA in the state of Wisconsin and MBA graduate from Marquette University, has obtained broad business experience with company COO leadership positions in diverse industries of printing, die casting, machining and non-ferrous metals casting. Those experiences shared many similar challenges to S&S Cycle in the recent economic downturn and give him an excellent perspective to capitalize on current S&S Cycle opportunities.
According to Chairman and CEO George B. Smith, “Steve Iggens is a very competent and capable guy and knows S&S Cycle and our industry. I don’t think we could have found a better match to lead the S&S Team to take advantage of the opportunities facing us and the positive initiatives currently in the works. With his past experience here at S&S and additional business and manufacturing experience he gained the last five years, I’m confident that he will be able to continue the growth exhibited the past year and help develop effective future strategies.”

Iggens enjoys traveling and spending time with this wife Kate and his young son Mick. He is also a bit of a motor head and in his spare time rides his S&S powered Harley-Davidson® Road King® and works on his classic cars. According to Steve, moving back to the beauty of southwest Wisconsin and leading S&S is a dream come true.

“My family is very excited to be moving to beautiful southwest Wisconsin, and I am personally very honored to have the opportunity to come back to a first rate company like S&S Cycle as President!”

S&S Cycle has been a leading manufacturer of performance engines and replacement parts for v-twin motorcycles for over 50 years. The company’s headquarters and manufacturing facilities are based in Viola, Wisconsin. More information can be found at www.sscycle.com