WICHITA, Kan. – June 14, 2011 – INVISTA announces the adoption of CORDURA® fabric in a new apparel line powered by KLIM®. CORDURA® fabrics are used throughout the collection’s premium line of pants specially designed for “enduro” motorcycle riders.
“We needed a fabric that would withstand the challenges of the outdoor elements and the demands and rigors of extreme riders,” said KLIM® U.S. director of marketing, John Summers. “Renowned for its durability and abrasion resistance, we knew CORDURA® fabric was the right choice because it provides durable protection and mobility allowing riders to perform at their best.”
This effort between the KLIM® and CORDURA® brand teams provides riders with an apparel system designed with a wide variety of functional capabilities: maximum durability and abrasion resistance, exceptional moisture management performance, and enhanced comfort and breathability.
Additionally, the exceptional strength-to-weight ratio of CORDURA® brand fabrics provide the collection with lightweight, high-tenacity fabric functionality to allow riders flexibility and agility in their movement.
“Being included in these designs with such leaders in the motorcycling industry is certainly an honor,” said Allen Mortimer, global product manager for INVISTA’s CORDURA® brand. “I’m enthusiastic because I anticipate riders will appreciate the product’s strong performance features.”
CORDURA® fabrics are featured in four pant designs – Chinook, Baja, Dakar, and Mojave – and are available in red, blue, orange and gray. Additional specifications are as follows:
· The Chinook Pant delivers durability and all day comfort. Its construction, which includes a 420 denier CORDURA® fabric shell, seat, and knees allows it to stand up to the harsh elements found on the trail, and its design allows for ultra-flexible movement.
· Providing relief from the unforgiving summer heat was the inspiration for the Baja Pant. Making this an ultra-rugged, in-the boot pant are the incorporation of 830 denier CORDURA® fabric shell and 1800 denier CORDURA® Ballistic fabric in the seat and knees.
· Engineered with comfort in mind, the Dakar Pant provides zippered vents combined with rider specific patterning and 840 denier CORDURA® fabric in high wear areas and throughout the outer shell – The Mojave Pant is designed to conquer the elements. Powered by 840 denier CORDURA® fabric in the seat and knees and coupled with rider specific patterning and a comprehensive ventilation system helps this pant provide enduro aficionados with a durable riding solution.
“The distinguishing factor that motorcyclists will find when browsing these products is the CORDURA® brand hangtag and sew in label,” said Cindy McNaull, global CORDURA® brand marketing director. “Our hangtag and sew in label assures wearers that the fabric is made to last.”
Klim is the global leader in Technical Riding Gear for both the snow and enduro industries, which includes GORE-TEX jackets, pants and boots along with helmets, hydration backpacks, and technical layering pieces. For more information, visit www.klimusa.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, and Twitter, http://twitter.com/CORDURAbrand.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.