AEROSMITH AND TOBY KEITH JOIN STAR-STUDDED LINEUP FOR CELEBRATION IN MILWAUKEE

Fans Who Purchase a 110th Anniversary Ticket Package Before April 19 Eligible for Pre-Sale

toby_keith2MILWAUKEE (April 11, 2013) – Rock n’ Roll Hall-of-Famer Aerosmith and superstar Toby Keith will join Kid Rock as headline performers for Harley-Davidson’s 110th Anniversary Celebration in Milwaukee over Labor Day weekend.

Keith will perform Thursday, Aug. 29; Aerosmith will take the stage Friday, Aug. 30; and Kid Rock will round out the epic weekend of music Saturday, Aug. 31. Each headline concert is at the Marcus Amphitheater, located on the south end of Milwaukee’s Henry Maier Festival Park (Summerfest Grounds).

“The variety of entertainment we’re bringing to Milwaukee for the 110th Anniversary Celebration reflects the broad appeal of the Harley-Davidson brand,” said Mark-Hans Richer, Chief Marketing Officer at Harley-Davidson. “With three legendary headliners and 60 bands at the Summerfest Grounds, there’s something for everyone. We’re expecting a rockin’ party throughout the weekend.”

Tickets for the three headlining performances go on sale to the public at 8 am CST Monday, May 6, at www.h-d.com/110tickets. A special pre-sale begins Monday, April 29, and is open to all those who purchase a 110th Anniversary Celebration ticket pack before the April 19 deadline. There are two 110th Anniversary ticket packages for sale on the website.

Here’s What Your 110th Anniversary Celebration Ticket Pack Gets You·         The opportunity to participate in the pre-sale for all three headline performances which require a separate ticket (if purchased by April 19).

·         Access to the Summerfest Grounds Thursday, Friday and Saturday including all 60 musical performers such as ZZ Top, Katey Sagal & The Forest Rangers, Dropkick Murphys, Lupe Fiasco, Common, Brantley Gilbert, Doobie Brothers, Buckcherry, Joan Jett & the Blackhearts, Gaslight Anthem, Sublime with Rome, Halestorm and more to be announced.

 

  • ·         A free download of the official 110th Anniversary event app on your mobile device or smartphone and a map of historic Harley-Davidson sites in Milwaukee.

 

Additional 110th Anniversary Celebration activities in Milwaukee include fan-organized rides, a massive parade, activities at the Harley-Davidson Museum, parties at participating Harley-Davidson dealerships and street parties around the city.

Plan Your Visit to the Harley-Davidson Museum:

Timed ticketing reservations for the Harley-Davidson Museum are required during the 110th Anniversary Celebration and are available exclusively at www.H-DMuseum.com beginning April 29 for Museum members and May 6 for the general public.

There are many activities planned at the Museum including the AMD Invitational Custom Bike Show, H-D Museum Custom Bike Show, Museum Members-Only Lounge, new product displays, a JUMPSTART® Rider Experience featuring 2014 motorcycles, a limited number of small wedding ceremony packages, custom culture artisans, outdoor concessions and live music. All outdoor activities are free.

About the Harley-Davidson 110th Anniversary Celebration

The Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110th Anniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets through September 2013. The events span 11 countries on six continents and are capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend.

 

Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110.

KID ROCK AND HARLEY-DAVIDSON LAUNCH FIRST-OF-ITS-KIND COLLABORATION DURING 110TH ANNIVERSARY YEAR

Learning from previous mistakes (Elton John headlining the 100th anniversary celebration)  Harley-Davidson has announced an exclusive partnership with legendary musician and ‘American Badass’ Kid Rock, including a Saturday night performance for the company’s 110th Anniversary celebration in Milwaukee over this year’s Labor Day weekend.

The first-of-its-kind partnership brings together two legendary American rebels and names Harley-Davidson as a title sponsor of Kid Rock’s Rebel Soul tour, which kicks off this weekend, Feb. 2, 2013, in Kansas City. Harley-Davidson plans to offer fans unique experiences at each of the 60 planned stops during the Rebel Soul tour. The tour sponsorship is just one aspect of the overarching relationship, which will extend from concerts to retail promotions.

The final stop on the tour is Saturday, Aug. 31, 2013, when Kid Rock rolls into Milwaukee, Harley-Davidson’s hometown, to party with thousands of his fellow riders. Kid Rock will play a ticketed show at the Marcus Amphitheater, which is located on the south end of Milwaukee’s Henry Maier Festival Park (Summerfest Grounds). Fans who purchase 110th Anniversary ticket packages – currently available at www.ticketmaster.com – will have an opportunity to purchase tickets for Kid Rock’s 110th Anniversary performance before they go on public sale later this spring.  Kid Rock is one of three headliners Harley-Davidson plans to announce for the 110th Anniversary Celebration in Milwaukee – the other entertainment will be announced later this spring.

“What’s not to love about Harley?” said Kid Rock. “They are the backbone of American culture, the flagship American brand. I am honored and excited to partner with this legendary icon that has helped to define American freedom at home and abroad. In 110 years no one has done a better job of representing America – there is NOTHING that screams America like Harley-Davidson.”

A unique element of the partnership is an exclusive line of limited-edition, co-branded Rebel Soul merchandise featuring a line coined by Kid Rock: “I can’t hear you over the rumble of my freedom.” Fans will be able to purchase concert-specific merchandise at each show, as well as an exclusive line of merchandise at participating Harley-Davidson dealerships across the U.S. This is the first time either brand has offered such an extensive line of co-branded merchandise.

Also, at every Rebel Soul tour stop this year, Harley-Davidson will offer one winner the chance to join Kid Rock’s Rebel Soul band and rock on stage for one song during that night’s performance. Fans simply have to find the Harley-Davidson Display Area at each venue to register. ( more after this video of Kid Rock Born Free  riding what looks like an HD Road King sans helmet)

Harley-Davidson is also raising the stakes with a national promotion where one fan will win a once-in-a-lifetime experience including a factory-customized Harley-Davidson motorcycle and the opportunity to rock alongside Kid Rock on stage during the 110thAnniversary show in Milwaukee. Fans can enter to win the national promotion at www.h-d.com/kidrock beginning Feb. 2. The winner’s VIP trip to the 110th Anniversary will also include a meet-and-greet and photo shoot with Kid Rock.

“Kid Rock puts on a great show and embodies a lot of what Harley-Davidson and our fans stand for – freedom, independence, self-expression and the rebel spirit,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. “We’re excited to take an unprecedented ride with him during the Rebel Soul tour.”

Harley-Davidson plans to announce ticket sales information for the Kid Rock performance in Milwaukee in the coming weeks, along with additional details related to the 110th Anniversary.  Event dates and tickets for Kid Rock’s Rebel Soul concert tour are available at www.ticketmaster.com.

About the Harley-Davidson 110th Anniversary

The Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans across the globe united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110thAnniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets throughout September 2013. The events span 11 countries on six continents and will be capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend.

 

Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110.