The lawyer for the Hells Angels Motorcycle Club says the trademark infringement suit against Alexander McQueen fashion house, Saks and Zappos is partly motivated to protect the innocent consumer against retailation from HA club members for disrespecting the clubs symbol, the winged death head.
Attorney Fritz Clapp did not say for the record that consumers wearing the attire that is being produced by McQueen would subject them to potential violence, but he did say “anyone wearing them would be considered an imposter by club members,”
Outlaw motorcycle clubs, or 1%’ers have been known to use violence to protect their symbols.
The biggest question is whether the clubs trademark winged death head and the McQueen designs are similar enough to cause “confusion” in the market place.
Before his death in February of this year, McQueen was well known for incorporating skull motifs in his fashion designs.
PPR, the luxury parent company of Alexander McQueen, is named in the suit filed in California Federal court, as are Saks Fifth Avenue and Zappos for selling the goods.