Fairless and Allstate Display Custom Built Victory

fairlessAll day today March 7, Allstate Insurance Company and legendary motorcycle builder Rick Fairless will display at Daytona Bike Week his latest custom creation – a reimagined Victory Vegas 8-Ball.

The custom-built motorcycle is part of this year’s grand prize for the Allstate Motorcycle Sweepstakes and will feature signature Rick Fairless designs and customization never before seen by the public. This is the fifth year of the Allstate Motorcycle Sweepstakes and the first year that a Fairless custom is featured as the grand prize.

“When Allstate asked me to build this year’s bike, they asked for one that really fit the image of its riders. I knew I had to push the limits a little with this bike because they insure so many different kinds of folks,” Fairless said. “We ended up with a bike that is really going to turn some heads. This ain’t a bolt-on custom.”

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Fairless will be on hand to help debut the new custom machine at the Allstate Rider Protection Zone, which is located at Daytona Speedway. Riders in attendance will have the opportunity to see the bike in-person, learn more about how the Allstate Victory Vegas 8-Ball came to be from Fairless himself, enter the sweepstakes for a chance to win the motorcycle, as well as see some of the other custom bikes Allstate owns, including Arlen Ness and Dave Perewitz originals.

In addition to winning the motorcycle, Allstate will give the winner a trip for two to Rick Fairless’ Strokers Dallas for a free custom paint job consultation, personalized by Fairless himself.

“We’re confident that the winner of this year’s Allstate Motorcycle Sweepstakes is not only going to love their new ride,” said Pam Hollander, senior director of marketing for Allstate Insurance Company, “but they’re also going to love the whole Allstate experience.”

SUZUKI KICKS OFF 2011 BUSABEATS WITH MICHAEL JORDAN MOTORSPORTS

2011 BusaBeats MC Battle Announced at New York International Motorcycle Show

BREA, Calif. Jan. 26, 2011 — At the Progressive International Motorcycle Show in New York City  last weekend, Suzuki announced the introduction of the 2011 BusaBeats MC Battle. New this year is a partnership with Michael Jordan Motorsports, who will be building the grand prize for this year’s BusaBeats MC Battle winner – a customized 2011 Suzuki Hayabusa.

At the show, the original BusaBeats MC Battle winner J.PIGG and Michael Jordan Motorsports Technical Manager Richie Alexander made appearances to help announce the beginning of this year’s competition.

“We have a strong seven-year relationship with Michael Jordan Motorsports,” said Suzuki Senior Communications Manager Steve Bortolamedi, “we are honored to partner with them to provide a customized version of Suzuki’s class-leading Hayabusa as the grand prize for this year’s BusaBeats MC Battle.”

BusaBeats was launched as a campaign to spotlight the diverse lifestyle and culture connected to the Suzuki Hayabusa and bridge it with consumers. This interactive, grassroots promotion connects young, urban motorcycle enthusiasts and hip-hop audiences with the iconic style and performance of the Suzuki Hayabusa through extensive social media involvement.

The BusaBeats MC Battle invites amateur MCs from around the country to add personalized lyrics about the Hayabusa to beat tracks created by celebrity record producers, and compete against each other using social media to collect “dope points,” and take their chance at winning one of many top prizes.

For more information on BusaBeats, please visit– www.BusaBeats.com

For more information on Michael Jordan Motorsports, please visit– www.23race.com