Bruce Rossmeyer’s Harley-Davidson Hosts July 30th Memorial Ride in Honor of The Late Bruce Rossmeyer

South Florida Fans to enjoy food and fun to benefit Youth Automotive Training Center while paying tribute to the World’s Largest Harley-Davidson dealer

FT. LAUDERDALE, FL (July 8, 2011) – Bruce Rossmeyer’s Sunrise & Ft. Lauderdale Harley-Davidson, is pleased to announce their 2nd annual “Memorial Ride” which pays tribute to the late Bruce Rossmeyer by celebrating his life – featuring a police escorted motorcycle ride on July 30, 2011. Benefitting the Youth Automotive Training Center (YATC), the event will feature a Bruce Rossmeyer video memorial tribute, Country BBQ and good times for all.

The Bruce Rossmeyer Memorial Ride will depart promptly at 5pm from Harley Davidson in Fort Lauderdale, ending at the Sunrise location. The Marshall Brother’s Band and a DJ are providing hard-hitting entertainment.  Tickets can be purchased for $25 prior to the event or for $30 on the day of.  Registration begins at 3pm, and attendees will receive a free commemorative patch and t-shirt.

Bruce Rossmeyer, philanthropist, entrepreneur, and the world’s largest Harley-Davidson dealer, grew up in Metuchen, New Jersey.  In 1994, looking for something fun to do in his retirement, Bruce bought his first Harley-Davidson dealership in Daytona Beach.  In just fifteen years, Bruce expanded this family business into the largest chain of Harley-Davidson dealerships in the world.  In 2005, Bruce opened the crown jewel of his empire, the world’s largest Harley-Davidson dealership and Destination Daytona.  This 150-acre complex – which includes Daytona Harley-Davidson, restaurants, bars, shops, hotel and condos – quickly became one of Florida’s premier tourist destinations, for both bikers and non-bikers alike.  He followed it up with the addition of several more dealerships.

On July 30th 2009, while heading to the Sturgis biker rally in South Dakota, Bruce died in a motorcycle accident.   Bruce’s appetite for life and the way in which he lived it are legendary, but what he will be most remembered for by those who knew and loved him was his total devotion to his family. His wife, Sandy and the family’s greatest wish is to continue Bruce’s legacy of giving.

 Bruce’s dedication to charitable causes was as wide-ranging as his business interests. The Youth Automotive Training Center (YATC) in South Florida was very dear to his heart. He pledged time and money to The Cystic Fibrosis Foundation, Orlando Magic Youth Foundation, Serenity House, and The Darrel Armstrong Foundation.  Bruce served on the Board of Directors for the Boys & Girls Clubs of Volusia/Flagler counties, and was also a founder of Camp Boggy Creek, a summer camp for children with chronic or life-threatening illnesses (a division of The Hole in the Wall Camps founded by Paul Newman). The Joe DiMaggio Children’s Hospital named a family sleeping room in Bruce’s honor for his generous support – which includes the Ft. Lauderdale “Toys In The Sun Run,” a fundraising event for the hospital that is also the biggest one-day bike event in Florida.

Rossmeyer’s remarkable business success was matched only by his dedication to family, and his zest for life. Bruce’s passion was motorcycles, but family was his first love. As wide-ranging as his business empire grew, it always remained, at heart, a family business.  All five of Bruce’s children — Mandy, Wendy, Randy, Will, and Shelly – have throughout their lives been actively involved in and continue to run the family business.

For more information about the 2nd Annual Bruce Rossmeyer Memorial Ride, or to register in advance, please visit www.BruceRossmeyerH-D.com

Bruce Rossmeyer’s Harley-Davidson dealerships include the legendary Daytona Beach location, as well as the famed Bruce Rossmeyer’s Daytona Harley–Davidson located inOrmond Beach at Destination Daytona, the World’s Largest Harley-Davidson dealership, in addition to 9 other nation-wide locations. The Rossmeyer’s are dedicated to carrying on the family tradition, where the dealers are the lifelines to the customers.  Employees at the stores provide clients with the knowledge, service and information necessary to get riders on the road.  Bruce Rossmeyer Harley-Davidson serves South Florida with two locations in Fort Lauderdale and Sunrise. For more information, please call Bruce Rossmeyer’s Fort Lauderdale Harley-Davidson at (954) 724-2800 or visit www.BruceRossmeyerH-D.com
 

 

Select 2012 Harley-Davidson® Motorcycles Are Ready To Ride

New Harley-Davidson Touring, Trike and Sportster Models Arrive at Dealerships

MILWAUKEE (June 29, 2011) Harley-Davidson has begun delivery of all 15 models in the 2012 Touring, Trike (North America only) and Sportster lines to its dealers in the U.S. andEurope. These motorcycles will be available for sale immediately, giving customers an opportunity to get on a 2012-model Harley-Davidson with much of the riding season still available. Shipment of these select 2012 models has been accelerated to provide greater continuity of supply in dealerships during the peak summer selling season. Additional 2012 models will be announced on July 20 at the Harley-Davidson summer dealer meeting in  Anaheim, California.

 

2012 Sportster: Personalization and Power

The six 2012 Harley-Davidson Sportster models range from the affordable Dark Custom roadster posture of the Iron 883™ to the track-inspired performance of the XR1200X™. Each Sportster model offers the heartbeat of an authentic American V-Twin engine and pace-setting style and performance.

Back for its first full year of production is the Sportster® 1200 Custom, the motorcycle that introduced the web-based H-D1™ Bike Builder

factory customization process. Using Bike Builder, customers can personalize their 1200 Custom with seat, handlebar, foot control, wheel, security, paint and engine finish options that are installed right at the factory. Even more dealer-installed accessories can be added, and viewed, on the Bike Builder site. The customer can then print out a description of their bike and bring it to a Harley-Davidson dealer to review the motorcycle with trained staff, select additional accessories to be installed by the dealer to further customize the motorcycle, and then place an order. Customers can expect to be riding their new bike in as little as four weeks from the time an order is placed with an authorized Harley-Davidson dealer.

All 2012 Sportster models will have Michelin® Scorcher™ tires with a tread pattern designed, tested and styled specifically for the Sportster motorcycle to provide ideal grip, even wear and longer life. Fifteen Sportster paint options include seven new color choices for 2012. Side covers will be finished in either gloss black or denim black to match the finish on other bodywork. The Forty-Eight model will have a new tank graphic.

 

2012 Harley-Davidson Sportster models

 

 

2012 Touring: The Legend Rolls On

For 2012, all eight Harley-Davidson Touring models are powered by a Twin Cam 103 engine with Automatic Compression Release and integrated oil cooler. Producing 102 ft. lbs. of peak torque at 3500 rpm, the Twin Cam 103 provides outstanding performance around town and on the open road. All Touring models also feature the6-Speed Cruise Drive transmission, 41.3 mm telescopic front forks, air-adjustable rear shocks and an Isolated Drive System for smooth power delivery. The Harley-Davidson Touring chassis has a single-spar, rigid backbone frame and two-piece swingarm designed to deliver responsive maneuverability and long-haul durability. Chassis geometry and suspension are calibrated to deliver confident handling and comfort.

 

All Touring models except the Ultra Limited will offer a new “tubeless” Chrome Lace Aluminum Wheel option for ease of tire replacement and repair. Six new colors or color combinations are among the 12 paint options offered within the 2012 Touring model line.

 

2012 Harley-Davidson Touring models


 

 

2012 Trike: Three Wheelin’

The 2012 Tri Glide Ultra Classic brings original-equipment design, quality and service to the three-wheel motorcycle segment, based on chassis structure and geometry engineered specifically to handle the loads generated by the steering forces and weight of a three-wheel vehicle. With a deluxe Tour-Pak™ carrier and integrated trunk, a four-speaker/ 80-watt Harman/Kardon® Advanced Audio System, electronic cruise control and electric reverse drive, the Tri Glide Ultra Classic inspires confidence, passion and independence in any riding situation. The Tri Glide Ultra will be available in three color combinations:  Vivid Black, Big Blue Pearl / Vivid Black or Ember Red Sunglo / Merlot Sunglo.

Details on the 2012 Harley-Davidson Touring, Trike and Sportster models are available at h-d.com/2012

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com

New H-D Cut Back Gloss Magnum 5 Custom Wheel…Impressive

The bold design of the new Cut Back Gloss Black Magnum 5 Custom Wheel ($449.95) from Harley-Davidson® Genuine Motor Accessories is inspired by the steel of a large-frame revolver. This one-piece, cast-aluminum wheel features 15 individual spokes that converge to form five distinct columns. The cast-in “rivets” visually tie the oval

cross-section spokes to the rim and the hub. The machined-aluminum Cut Back surfaces stand in brilliant contrast to the rich gloss black finish. All Genuine Motor Accessory wheels have been certified by Harley- Davidson to perform to our tough vehicle standards for quality and durability. Available in 19- and 21-inch front and 17-inch rear sizes to fit many 2006-later Dyna® and 2000-later Softail®  models. Requires separate purchase of a model-specific Wheel Installation Kit, Sprocket hardware and Brake Rotor-specific hardware. Complete the look with a matching Magnum 5 Sprocket Cover in Gloss Black ($54.95). See an authorized Harley-Davidson dealer for fitment details.

 

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

 

New H-D Seat is Vintage Yet Practical

The new Distressed Brown Leather Badlander® Seat ($479.95) is one of several items recently added to the Distressed Brown Leather Collection from Harley-Davidson Genuine Motor Accessories. The Badlander® seat offers a low-and-lean, frame-hugging profile, now covered in rich, brown leather that has the warm feel of a well-worn bomber jacket. The individual leather panels are seamed together into a pattern that resembles a vintage western saddle, and the supple, untreated surfaces will age and develop character marks with every mile. Matching leather grab strap is included. The Distressed Brown Leather Badlander Seat is offered for many Harley-Davidson® Softail®, Touring and Sportster® models.

 

Other new items in the Distressed Brown Leather Collection include a Passenger Backrest Pad (P/N 52300026, $119.95), Short Passenger Backrest Pad (P/N 52300028, $159.95), and a Tank Panel (P/N 70900103, $59.95). Each is styled to complement Distressed Brown Leather seats and saddlebags. See an authorized Harley-Davidson dealer for fitment details.

 

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

 

 

New Handle Bars From H-D Gives Riders Cool New View

The new Bat Wing Ape Handlebar (P/N 57474-11 Chrome, P/N 57485-11 Satin Black; $179.95) from Harley-Davidson® Genuine Motor Accessories are shaped to place the rider’s hands just above the top of the classic Harley® Bat Wing touring fairing. These 12-inch-high “ape hangers” feature a tall stance and minimal pullback to achieve a cool yet comfortable riding profile. Finished in brilliant chrome or satin black, these one-inch-diameter handlebars accept internal wiring for a clean look. They fit 2009-later Electra Glide®, Street Glide® and Trike models (except Electra Glide Ultra Limited and CVO™ models). All models require separate purchase of additional components for installation. Does not fit with Heated Hand Grips. See an authorized Harley-Davidson dealer for fitment details.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

 

New Accessories from Harley-Davidson

Swingarm Bag, Speedo/Tach Combo, Curved License Plate Holder and Soft Grips

Softail® Swingarm Bag

(P/N 90200417 Black Smooth Leather, P/N 90200456 Brown Distressed Leather; $179.95) from Harley-Davidson® Genuine Motor Accessories is shaped to accent the shape of the Harley-Davidson Softail® swingarm. Constructed of heavyweight leather, the bag features a pouch-style flap lid, secured with two quick-disconnect clips that are hidden behind traditional straps and buckles. The semi-rigid-backed bag is secured to the left side of the swingarm with easy-to-install, adjustable quick-release straps. Capacity is 400 cubic inches, enough room for essentials that might otherwise be stuffed into pockets or bungeed to a passenger pillion. Fits 2000-later Softail® models (except Rocker/C and CVO models).

 

Combination Analog Speedometer/Tachometer

(P/N 70900070, $299.95) from Harley-Davidson® Genuine Motor Accessories monitors engine speed without adding a handlebar-mounted tach. The speedometer and tachometer pointers sweep clockwise over a spun-aluminum face to provide a “gauge within a gauge” look. Push-button adjustable backlighting offers more than 600 color-tone options, to adjust pointer, LCD and backlighting colors to match any paint scheme or viewing preference. The LCD information screen displays odometer/tripmeter data, miles-to-empty readings, a segmented fuel display, and a gear-position indicator. The unit mounts in the stock dash opening and is a direct plug-in installation. Kit includes a data transfer cable to upload initial mileage at time of installation.   This Combination Analog Speedometer/Tachometer fits 2009-later Dyna®, 2008-2010 Softail®, and 2008-later Road King® models equipped with a 5-inch Speedometer. Combination Analog Speedometer/Tachometer (P/N 70900171 $259.95) fits 2011 Softail models equipped with a 5-inch speedometer. See an authorized Harley-Davidson dealer for fitment details.

 

Curved License Plate Frame

($79.95) from Harley-Davidson® Genuine Motor Accessories is shaped to hug the contour of the rear fender. Designed to replace the original-equipment black license plate bracket, installation requires no drilling or rewiring. The front frame cover conceals the plate’s mounting holes and raw edges, and the curved shape hides the unfinished rear side of the plate. Available in chrome or gloss-black finish, the complete kit includes all required mounting hardware. It fits many 2006-later Touring models, 2005-later Softail Deluxe and 2005-‘07 Softail Springer Classic models. See an authorized Harley-Davidson dealer for fitment details.

 

Get-A-Grip™ Hand Grips

($79.95) from Harley-Davidson® Genuine Motor Accessories feature a tactified rubber surface for a superior connection to the controls in wet or dry weather. The soft-touch, cross-hatched rubber surface feels good against both gloved and bare skin. The “thicker in the middle” profile and choice of standard or magnum diameter mean these grips will fit comfortably in almost any size hand. Select the mirror-chrome or gloss-black finish to accent a personal customizing plan. The easy-to-install “glueless” design allows the grips to be removed for service without damage.

Get-A-Grip™ Hand Grips are available in standard or magnum diameter, with black or chrome trim, to fit 1996-later VRSC™, XL, XR, Dyna®, and Softail® models, and 1997- later Touring and Trike models.

 

 

Evel” Knievel To Be Inducted Into Sturgis Hall of Fame

The Sturgis Motorcycle Museum & Hall of Fame is pleased to announce the Hall of Fame inductees for 2011.  The Sturgis Motorcycle Hall of Fame is designed to recognize individuals or groups who have made a long term positive impact on the motorcycle community.

Don Emde – Don Emde comes by his passion for motorcycling naturally.  He was born to a motorcycling family in 1951, and spent much of his youth either working in the family’s dealership or tearing up the tracks of Southern California as an amateur scrambler, dirt tracker and road racer.  He turned pro in 1969, and set numerous records with his Daytona 200 win in 1972.  Emde and his father became the first (and so far only) father son pair to win the Daytona 200.  After his racing career, Don went on to become a successful publisher and author.  He currently publishes Drag Specialties Magazine, Parts Magazine and Parts Europe Magazine.

Del Hofer – Del Hofer has been a Harley-Davidson dealer for 50 years, first in Huron, South Dakota, then in Fargo, North Dakota.  His love of motorcycling is obvious through many of his activities.  Del is active in the American Motorcyclists Association and is the longest serving member of the Harley-Davidson Dealer Advisory Board. A long-time AMA amateur racer in all styles of racing, Del also served as an AMA referee and District Congressman for quite some time.  Del’s passion for motorcycling is evident to anyone who meets him.  He encourages men and women alike to take safety courses, get active in riding and enjoy it in a safe and fun way.

Robert Craig “Evel” Knievel – Probably one of the best-known motorcycle riders in history, Evel Knievel liked to live on the edge.  From riding his bicycle at an early age to pole vaulting when he was in the army to playing semi-pro hockey, Evel tried it all.  In the early 1960s, Evel joined the motorcross circuit with moderate success until a broken collar bone forced him to take a job as an insurance salesman.  The insurance business didn’t hold him for long, though, and soon he moved his family to Washington where he started his first daredevil show.  During his career, he attempted 75 ramp-to-ramp motorcycle jumps, many successfully.  In 1974, Knievel unsuccessfully attempted a jump across the Snake River on a steam-powered rocket – the Skycycle X-2.  Knievel died of pulmonary disease in 2007 at the age of 69.

Michael Prugh – While Michael Prugh is certainly well recognized as a motorcycle designer and manufacturer, it’s his work educating others that has taken him beyond the title of “builder.”  Michael has been involved in many builds for charity and as a competitor.  He took second place two years in a row in the AMD’s World Championship of Custom Bike Building and has been featured in numerous publications featuring various builds.  In 2010, Prugh led a team of students from Western Dakota Tech to build “Method” a true “one off” bike that was auctioned at the annual Legends Ride.  This year, Prugh is again teaming up with Western Dakota Tech, Black Hills Harley-Davidson and the Buffalo Chip to build a bike for the Legends Ride.

Gloria Tramontin Struck – You’d never believe this outspoken 85-year-old woman is the same girl who in 1941 at age 16 tearfully told her brother “I do not want to know how to ride!”  Well, her brother won that argument and she’s been riding from that day until today.  She’s owned 14 motorcycles in her lifetime, has traveled every state in the continental U.S. as well as Canada.  At the age of 76, she took two trips to Europe, traveling a total of over 6,500 miles in 8 countries.  Gloria has been a Motor Maid for 65 years, having joined in 1946 and is the longest member still riding.  She continually encourages women to ride and to be involved.  Gloria is an inspiration to riders and non-riders alike.

Mike & Margaret Wilson – While both Mike & Margaret Wilson have contributed individually to the sport and lifestyle of motorcycling, those who know this couple consider them to be a pair.  Mike was an expert dirt-track and TT racer both before and after his stint in World War II.  Right after his return, Mike bought a 45 cubic inch Harley-Davidson motorcycle as a birthday surprise for Margaret.  Mike and Margaret were business partners in a Harley-Davidson then Honda dealership in Cedar Rapids, Iowa for over 25 years. Both Mike and Margaret have been avid riders and have spent countless hours encouraging others to ride, too.  Known to an entire generation of women raiders, Margaret is a golden life member of the Motor Maids celebrating 60 years this year.  Mike and Margaret both serve on the Board of Directors of the AMA Motorcycle Hall of Fame Museum and continue to work to preserve the heritage of motorcycling through their involvement.

The annual Sturgis Motorcycle Hall of Fame Induction Breakfast is scheduled on Wednesday, August 10 at 9:00 a.m. at the Rushmore Plaza Civic Center in Rapid City, SD.

Breakfast tickets are available for a $35.00 donation, tables of eight for $300.00.  Tickets can be purchased through the Museum at 605.347.2001 or on line at www.sturgismuseum.com/cart/

 


Fewer Stalls at 2011 V-Twin Expo But Outlook is Improving

Vendors believe 2011 will be a better year than previous two

(Feb 5, 2011) Snow flurries greeted the opening of the 11th annual  Easyrider V-Twin Expo  today in the

reflecting the economy, the V-Twin expo is smaller but dealers are more optimistic than in years past.

Duke Energy Center in Downtown Cincinnati.   Held annually during the first or second weekend, the V-Twin Expo is open only to motorcycle dealers, manufacturers, or members of the press.

The number of the exhibitors at this year’s Expo is down from previous years, but officials have not released an exact figure.  In 2010 the show producer Jim Betlach addressed the downturn with a positive spin. “The industry is right-sizing. With as many years as I have served this business, seeing this cycle before, I know those that come out on the right side of the process will be rewarded”

Exhibitors expressed cautious optimism about the health of the motorcycle industry.  Lee Wimmer, president of Wimmer Machine said he’s seeing improvements in his niche. “It’s not where we want it to be but it’s getting better. There are a lot of people walking the isles today and we’re hearing a lot of positive comments from the dealers out there as well.”

Other manufacturers say they’ve heard from their dealers that the motorcycle business is improving but that we’re still not “out of the woods yet” according to a source at S & S Cycles.

In a couple of weeks the mostly metric dealer show will open in Indianapolis and early reports are that exhibitor numbers have also declined for that expo.

That’s not a bad thing, according to most of the dealers we spoke to today.  One East Coast Harley-Davidson dealer who asked not to be named said, “We had too many dealers even when business was booming.  We were surrounded by dealers within 20 or 30 minutes and everybody suffered low profits.  Today there are fewer customers but fewer dealers which I believe will benefit the dealers who can survive.

Snow and ice seemed to be the biggest complaint of attendees.  Martha Larimer of North Carolina said, “Snow and Ice and 20 degree temps don’t give us the warm and fuzzys or put us in any mood to buy!  (this is the) second year in a row that we have to jeopardize life and limb to learn about new products.”