BEST WESTERN AND HARLEY-DAVIDSON PARTNERSHIP GOES GLOBAL

_bestwestern_mcyclePHOENIX – (February 20, 2013) Best Western International and Harley-Davidson Motor Company® announced today that the two organizations have extended their partnership with one another for an additional three years. The agreement expands the special benefits for motorcycle riders in North America, including reduced hotel room rates, Best Western Ride Rewards® loyalty program, and the hotel chain’s Rider Friendly® properties, to a global level, making it easy for motorcycle travelers to take advantage of these perks worldwide.

As part of the agreement, Best Western is serving as the Official Lodging Partner of Harley-Davidson’s 110th Anniversary in 2013. In addition, Best Western is now the Preferred Lodging Partner of Harley-Davidson’s Rentals and Tours Division, which will include the hotel chain’s properties on its multi-night itineraries.

“The partnership with Harley-Davidson allows us to accommodate the unique needs motorcycle riders have when traveling,” said Dorothy Dowling, Best Western International’s senior vice president of marketing and sales. “Now, they can have those needs catered to not only in North America, but at any of our more than 4,000 hotels worldwide. We want riders to feel at home with us, no matter where in the world they happen to be.”

Best Western Rider Friendly hotels offer a free wipe-down motorcycle towel and access to a washing station upon check-in. Many offer additional benefits, such as complimentary bottled water and lip balm. Currently, there are more than 1,200 properties in North America that participate in the Best Western Rider Friendly program.

The hotel chain also offers motorcycle enthusiasts Best Western Ride Rewards, a special segment of its Best Western Rewards® loyalty program. Registration is free and affords members an automatic upgrade to Gold Elite status and eligibility for discounted room rates upon signup. Harley Owners Group (H.O.G.) members receive additional benefits, including an automatic upgrade to Platinum status and 15 percent bonus points. To celebrate Harley-Davidson’s 110th Anniversary, Ride Rewards members will be eligible for bonus promotional offers throughout 2013.

”Harley-Davidson’s 110th Anniversary is the perfect time to extend our partnership with Best Western,” said John C. Farris, Jr., Harley-Davidson Director of Global Brand Alliances. “Harley-Davidson and Best Western have heritage and deep roots along America’s most scenic highways and byways as well as the many roads traveled around the world. Most importantly, this partnership brings great benefits and on-the-road conveniences to our riders and fans.”

The companies initiated the partnership in 2006.

For more information or to sign up for Best Western Ride Rewards, go to www.bwrider.com. To plan your next motorcycle journey, go towww.harley-davidson.com/wcm/rideplanner/. And, follow the adventures of Best Western’s motorcycle blogger at http://www.youmustbetrippin.com/jason_fogelson/.

 

Harley-Davidson Recalls V-Rods for Minor Problem

 Harley-Davidson Motor Company (Harley-Davidson) is recalling all model year 2012 and certain model year 2013 VRSCDX motorcycles manufactured from June 14, 2011, through August 1, 2012. The license plate bracket assembly’s mounting screws may loosen and the assembly may separate from the rear fender. This condition may lead to contact with the rear tire which could cause the license plate bracket to rotate, possibly damaging the rear brake line.   If the license plate bracket contact with the rear brake line remains undetected, it may affect rear brake performance, increasing the risk of a crash, which could lead to injury or death of the rider. Harley-Davidson will notify owners, and dealers will inspect and repair any affected motorcycles free of charge. The safety recall is expected to begin on, or about, November 5, 2012. Owners may contact Harley-Davidson at 1-414-343-4056. his is Harley-Davidson recall 0148. Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

 

How One Designer Envisions The Motorcycle of the Future

If form follows thought, or thought precedes all action, Matthew Law dreams the dreams of those living in the movie world of Tron.  His concept of what the future of motorcycles may very well turn out to be true, but the manufacturers of today still have a long way to go to get us there, especially the Harley-Davidson Motor Company.   Even with the V-Rod’s departure from the traditional lines of Milwaukee’s retro style, it’s going to take a big leap for HD to reach this design platform.  To see more of Law’s vision, click here .

Two American Icons Reunite to Salute The Forces of Good

Harley-Davidson® and Marvel Studio’s Captain America Join Forces to Defend Freedom

MILWAUKEE (July 5, 2011) – On July 22, two icons of freedom will roll onto the silver screen when Marvel Studios releases Captain America: The First Avenger, who defends freedom and justice for all on a Harley-Davidson® WLA motorcycle.

During World War II, Harley-Davidson produced and dispatched approximately 90,000 WL motorcycles overseas to support the war effort.  The motorcycle was affectionately known as the “Liberator” by U.S. Service Men and Women.

To celebrate this reunion, Harley-Davidson Motor Company has created the “H-D® Free the World” promotion, which features two grand prizes.  One lucky U.S. military member, as well as a non-military member, will each win the opportunity to work with Marvel and the Motor Company to customize their own one-of-a-kind new Harley-Davidson Sportster® 1200 Custom motorcycle in Harley-Davidson’s hometown of Milwaukee, Wis.

“Captain America makes the perfect marketing partner for Harley-Davidson as he truly embodies the iconic, heroic and American aspects of our brand,” said Dino Bernacchi, Harley-Davidson’s director of Marketing Communications. “Both Captain America and our motorcycles are great symbols of freedom.”

“We’re excited to partner with Marvel given their success in pulling in large, young and diverse audiences,” added Bernacchi.  “Big and heroic activations like this build interest and excitement in our amazing sport among potential new customers, so we hope to see some new Captain America fans on the road soon.”

Each of the grand prize winners of the “H-D Free the World” promotion will travel to Milwaukee to create the Harley-Davidson Sportster 1200 Custom of their dreams at one of the Motor Company’s production facilities.  The promotion also features unique “first prizes” for one U.S. military member, as well as non-military member to attend a Harley-Davidson Academy of Motorcycling Riders Edge® class to learn how to ride alongside a friend.

Additionally, Captain America fans can visit their local Harley-Davidson dealers to secure an exclusive poster featuring Captain America on his 1942 Harley-Davidson “Liberator,” while supplies last.  Harley-Davidson’s promotional Web site, www.h-d.com/captainamerica

 also features never-before seen footage that was produced in collaboration with Marvel.

Legal residents of the United States who are at least 18 years of age can enter the “H-D Free the World” promotion at www.h-d.com/captainamerica

through December 1, 2011.

 About the Captain America Harley-Davidson “Liberator”

Harley-Davidson collaborated with Marvel Studios to create five motorcycles for the Captain America: The First Avenger film, which traces Captain America’s origins as a World War II era Super Hero who rode a military motorcycle as a means of transportation.

The Motor Company coordinated the modification of the current day Harley-Davidson® Cross Bones® model to resemble an original 1942 WLA Army motorcycle. The Motor Company also worked with Marvel Studios to recreate additional parts, such as an ammunition box and leather gun scabbard, to ensure the motorcycles looked as authentic as possible.

Three bikes were used in the film for riding and stunts, and two were reserved for a scene in which Captain America lifts a motorcycle over his head at a USO appearance.

Two of the motorcycles will become part of the Harley-Davidson Museum’s permanent collection and one will be featured in a special temporary display at museum showcasing a sampling of items from the movie, including a Captain America leather “rescue jacket,” his signature ‘A’ helmet, and shield he carried in the film.

For more information about Harley-Davidson’s partnership with Marvel Studios around Captain America: The First Avenger, including the “H-D Free the World” promotion, visit www.h-d.com/captainamerica

About Captain America: The First Avenger:

“Captain America: The First Avenger,” directed by Joe Johnston, from a screenplay by Christopher Markus & Stephen McFeely, will focus on the early days of the Marvel Universe when Steve Rogers (Chris Evans) volunteers to participate in an experimental program that turns him into the Super Soldier known as Captain America.  As CaptainAmerica, Rogers joins forces with Bucky Barnes (Sebastian Stan) and Peggy Carter (Hayley Atwell) to fight the evil HYDRA organization, led by the villainous Red Skull (Hugo Weaving). One of a continuing slate of films being produced by Marvel Studios based on the Marvel characters, “Captain America: The First Avenger” joins Thor which was released on May 6, 2011 and Marvel’s The Avengers which is coming to theaters on May 4, 2012. “Captain America: The First Avenger” will be distributed by Paramount Pictures on July 22, 2011.

 About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visitwww.marvel.com

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete like of Harley-Davidson parts, accessories, riding gear and apparel, and general merchandise. For more , visit Harley-Davidson’s website at www.harley-davidson.com

Harley-Davidson Offers Women The “Ultimate Learn-To-Ride” Experience

New Contest Features Amazing Motorcycle Prizes and an Opportunity to Learn to Ride With a Friend

MILWAUKEE (July 1, 2011) – Learning to ride a motorcycle can be a life changing experience for women – the power, the freedom and the empowerment of riding your own Harley-Davidson motorcycle converge to create a feeling that’s unlike anything else – and it’s an experience that gets even better when you have a friend to share it with.  In an effort to continue their industry leading commitment to help more women live out their motorcycle dreams, Harley-Davidson Motor Company has created a special contest this summer offering women a unique experience.

 

Harley-Davidson will select four women to win the “Ultimate Learn-To-Ride Experience,” a prize package that includes a brand new 2012 Harley-Davidson motorcycle that they can design themselves via Harley-Davidson’s new H-D1™ factory customization system, as well as $1,000 in new Harley-Davidson MotorClothes apparel. In addition, the four winners can each pick a friend to accompany them on an all-expense-paid trip to Milwaukee , Wis. , home of Harley-Davidson, where they will learn to ride a motorcycle through Harley-Davidson’s Riders Edge New Rider Course and explore Harley-Davidson’s home turf including tours of the Harley-Davidson Museum and Powertrain Operations.  Women can enter the contest at www.h-d.com/mytime

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“We’re excited to help inspire more women to fulfill their dream of learning to ride a Harley-Davidson motorcycle,” said Claudia Garber, Director of Marketing Outreach at Harley-Davidson. “The “Ultimate Learn-To-Ride Experience” contest is one aspect of many exciting things Harley-Davidson is doing to encourage more women to get started on their riding journeys.”

The “Ultimate Learn-To-Ride Experience” contest runs through July 20, 2011.  For more information about the contest and to enter to win, visit www.h-d.com/mytime.

 

About Harley-Davidson Motor Company

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com

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H-D Hits the Road this Summer With Willie Nelson’s Country Throw-down Tour

MILWAUKEE (May 23, 2011) – Two American icons, outlaw country music and Harley-Davidson Motor Company, launch the summer concert season this Memorial Day weekend with Willie Nelson’s Country Throwdown tour. This second annual outdoor music tour mixes some of the hottest young artists in country music with the rogue roots of Harley-Davidson and America.

 

“Harley-Davidson and Country Throwdown represent the true essence of the American spirit, one that is deeply rooted in freedom and self-expression with a rebel spirit that never dies.” says Amanda Lee, Communications Manager at Harley-Davidson. “This spirit burns across generations and is one of the reasons why Harley-Davidson is the number one selling on-street motorcycle among Young Adults age 18-34 in the U.S.”

 

Harley-Davidson’s Golden Horse Saloon will be on site to rev up the action at each Country Throwdown tour stop. Tour headliners include Jamey Johnson, Lee Brice, Randy Houser and the legendary Willie Nelson. Randy Houser, fellow H-D rider, will be onsite at the Golden Horse Saloon before each of his performances to sign autographs and mingle with fans. Guests have the opportunity to swing their leg over a selection of Harley-Davidson motorcycles on display, including some of the newest additions to the Dark Custom family of bikes. Those who want to take the first step toward riding can feel the thrill of the throttle, fire up the engine and shift through the gears on a real Harley-Davidson motorcycle with JUMPSTART, Harley’s signature stationary riding experience – no license or riding experience required. There will also be VIP motorcycle parking for all those who already roll on two wheels.

 

Country Throwdown kicks off May 27th in Philadelphia, Pa., with 25 stops across America throughout June. The tour concludes July 4th with a wrap party at historic Billy Bob’s inFort Worth, Texas. For more information on Country Throwdown and to find a tour stop near you, visit: www.h-d.com/throwdown

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Harley Owners Group Offers Prizes for Hoka Hey Challenge

Milwaukee (May 6, 2011) – The Harley-Davidson Motor Company is pleased to announce that it will provide more than $50,000 in contingency prizes to the highest finishing members of the Harley Owners Group who complete the 2011 Hoka Hey Challenge.

 

To recognize the H.O.G. members partaking in this event as among the most adventurous motorcyclists in the world, the highest finishing eligible H.O.G. member who completes the event, as determined by the organizers, will be awarded a 2012 Harley-Davidson Custom Vehicle Operations motorcycle of his or her choice. In addition, the 2nd through 5th highest finishing eligible H.O.G. members will each be awarded a portion of a total of $19,000 in additional cash prizes.

 

The Hoka Hey Motorcycle Challenge will present one of the world’s greatest long-distance endurance motorcycle riding events beginning August 5, 2011. The event, the second annual in a series, begins in Phoenix, Arizona, and travels through all forty-eight contiguous U.S. states and several Canadian provinces to Nova Scotia.  The route will travel more than 10,000 miles, and is open to all riders of Harley-Davidson motorcycles.

 

“The Hoka Hey Challenge is a perfect match for the superior touring experience and capabilities of Harley-Davidson motorcycles and the long-distance adventuring aspirations of many of our H.O.G. members,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “The theme of the Hoka Hey Challenge is ‘It’s a good day to ride!’ and that is always the case on a Harley.”

 

To be eligible for any contingency award, the rider must be a H.O.G. member in good standing at the time the ride starts and must display a H.O.G. emblem on his or her riding gear and in a prominent location on the motorcycle (preferably on the windshield or Tour Pak) throughout the event. The H.O.G. member must be the designated rider (passengers not eligible) and meet all eligibility requirements for the event. H.O.G. emblems and decals will be provided free of charge to all members who participate in the event at the start of the challenge.

 

As an event and contingency sponsor only, Harley-Davidson Motor Company is not responsible for organizing or conducting the event, and will defer all decisions regarding final finishing order to the event organizers.

 

For details, eligibility requirements, and rules of the H.O.G. contingency program, visit members.hog.com. For entry information or to monitor the event’s progress, visit www.hokaheychallenge.com.

 

Company Background

 

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles
and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit harley-davidson.com.

 

New H-D Transparent Paint Guard Kit Protects Your Saddlebag Lids

The new Transparent Paint Guard Kit for Saddlebag Lids (P/N 11100028, $79.95) from Harley-Davidson® Genuine Motor Accessories is designed to protect saddlebag lids from boot scuffs, road debris, and scratching keys and jacket zippers. The four pieces of crystal-clear material protect the paint on the lids without changing the look of the bike. Minor scuffs and scratches are disguised due to the optical properties of the material. The application process is similar to that of tinted window film, and the material can be removed and replaced when it is no longer cosmetically appealing. Fits 1993-later Touring models with Color-Matched Hard Saddlebags. Not for use on leather-covered bags.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

 

New H-D Cut Back Gloss Magnum 5 Custom Wheel…Impressive

The bold design of the new Cut Back Gloss Black Magnum 5 Custom Wheel ($449.95) from Harley-Davidson® Genuine Motor Accessories is inspired by the steel of a large-frame revolver. This one-piece, cast-aluminum wheel features 15 individual spokes that converge to form five distinct columns. The cast-in “rivets” visually tie the oval

cross-section spokes to the rim and the hub. The machined-aluminum Cut Back surfaces stand in brilliant contrast to the rich gloss black finish. All Genuine Motor Accessory wheels have been certified by Harley- Davidson to perform to our tough vehicle standards for quality and durability. Available in 19- and 21-inch front and 17-inch rear sizes to fit many 2006-later Dyna® and 2000-later Softail®  models. Requires separate purchase of a model-specific Wheel Installation Kit, Sprocket hardware and Brake Rotor-specific hardware. Complete the look with a matching Magnum 5 Sprocket Cover in Gloss Black ($54.95). See an authorized Harley-Davidson dealer for fitment details.

 

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

 

New H-D Seat is Vintage Yet Practical

The new Distressed Brown Leather Badlander® Seat ($479.95) is one of several items recently added to the Distressed Brown Leather Collection from Harley-Davidson Genuine Motor Accessories. The Badlander® seat offers a low-and-lean, frame-hugging profile, now covered in rich, brown leather that has the warm feel of a well-worn bomber jacket. The individual leather panels are seamed together into a pattern that resembles a vintage western saddle, and the supple, untreated surfaces will age and develop character marks with every mile. Matching leather grab strap is included. The Distressed Brown Leather Badlander Seat is offered for many Harley-Davidson® Softail®, Touring and Sportster® models.

 

Other new items in the Distressed Brown Leather Collection include a Passenger Backrest Pad (P/N 52300026, $119.95), Short Passenger Backrest Pad (P/N 52300028, $159.95), and a Tank Panel (P/N 70900103, $59.95). Each is styled to complement Distressed Brown Leather seats and saddlebags. See an authorized Harley-Davidson dealer for fitment details.

 

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.