Harley-Davidson Offers Women The “Ultimate Learn-To-Ride” Experience

New Contest Features Amazing Motorcycle Prizes and an Opportunity to Learn to Ride With a Friend

MILWAUKEE (July 1, 2011) – Learning to ride a motorcycle can be a life changing experience for women – the power, the freedom and the empowerment of riding your own Harley-Davidson motorcycle converge to create a feeling that’s unlike anything else – and it’s an experience that gets even better when you have a friend to share it with.  In an effort to continue their industry leading commitment to help more women live out their motorcycle dreams, Harley-Davidson Motor Company has created a special contest this summer offering women a unique experience.

 

Harley-Davidson will select four women to win the “Ultimate Learn-To-Ride Experience,” a prize package that includes a brand new 2012 Harley-Davidson motorcycle that they can design themselves via Harley-Davidson’s new H-D1™ factory customization system, as well as $1,000 in new Harley-Davidson MotorClothes apparel. In addition, the four winners can each pick a friend to accompany them on an all-expense-paid trip to Milwaukee , Wis. , home of Harley-Davidson, where they will learn to ride a motorcycle through Harley-Davidson’s Riders Edge New Rider Course and explore Harley-Davidson’s home turf including tours of the Harley-Davidson Museum and Powertrain Operations.  Women can enter the contest at www.h-d.com/mytime

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“We’re excited to help inspire more women to fulfill their dream of learning to ride a Harley-Davidson motorcycle,” said Claudia Garber, Director of Marketing Outreach at Harley-Davidson. “The “Ultimate Learn-To-Ride Experience” contest is one aspect of many exciting things Harley-Davidson is doing to encourage more women to get started on their riding journeys.”

The “Ultimate Learn-To-Ride Experience” contest runs through July 20, 2011.  For more information about the contest and to enter to win, visit www.h-d.com/mytime.

 

About Harley-Davidson Motor Company

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com

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THE NEW BLACK LABEL COLLECTION FROM HARLEY-DAVIDSON

Born of the Dark Custom movement with an honest, authentic style, the all-new Black Label Collection of Harley-Davidson® MotorClothes® has been chopped, bobbed and redesigned to satisfy the latest generation of men and women riders.

With street-inspired designs, a custom look and casual feel, Black Label evokes an authentic, rebel attitude.

“Black Label is for those whose allegiance to Harley-Davidson doesn’t scream to be heard,” said Karen Davidson, Harley-Davidson General Merchandise Creative Director. “The Black Label collection is inspired by customers and reflects a younger attitude, with an understated style that looks washed, worn and comfortable right off the rack.”

From jackets and caps to shirts, gloves and more, Black Label is cut narrow through the chest, shaped at the sides and slimmer to the hip for a look, fit and feel that’s unique to this collection.

Below are just some examples of the new Black Label Collection:

Constructed of vintage midweight leather with slim fit, the men’s

#1 Vintage Leather Jacket (P/N 98008-11VM, $375) is a modern makeover of classic street wear. Its pre-curved sleeves, zippered cuffs and underarm grommet vents are matched with four outer and two interior pockets. Available in S – 5XL and Tall sizes.

Combining classic, yet subdued graphics with slim fit, the men’s

Winged #1 S/S Woven Shirt (P/N 99053-11VM) and the S/S Plaid Shirt

(P/N 96544-11VM, $60) cut across generations with authentic style. Both available in S – 3XL sizes.

The women’s Washed Tunic Length Tank (P/N 96097-11VW, $50) and

S/S Sublimated Tunic Tee (P/N 96096-11VW, $60) introduce the new silhouette: longer in length, figure hugging and fashion-forward. Available in

XS – 3W sizes.

The New Black Label Collection is available starting in February at most Harley-Davidson dealerships.

For additional information on Harley-Davidson MotorClothes Apparel and Collectibles, see your local Harley-Davidson dealer or visit harley-davidson.com. To find a dealer near you, call 1.800.LUV.2RIDE in the U.S. or Canada.