PUT FREEDOM TO THE TEST WITH HARLEY-DAVIDSON RENTALS

_hd_rentalHarley-Davidson Authorized Rentals Help Riders Answer Adventure’s Call

MILWAUKEE (Feb. 18, 2013) – Every one of  the approximately 18.4 million miles[1] of paved roads around the world mile represents an adventure that’s waiting to happen, and as the largest provider of motorcycle rentals in the world, Harley-Davidson Authorized Rentals can provide the ride for those inspired to answer the call.

With 224 Harley-Davidson Authorized Rentals locations in the United States and Canada, 121 international locations in 18 countries, and the largest fleet of late-model Harley-Davidson motorcycles, Harley-Davidson Authorized Rentals last year alone helped fulfill 80,000 dreams over the course of more than 220,000 days and more than 50 million miles traveled.

“Whether it’s a business trip, a vacation, or just a chance to ride a new Harley, Harley-Davidson Authorized Rentals is the best way to do it. With over 300 locations around the world, nobody fulfills those dreams better than Harley-Davidson,” said Steve Piehl, Harley-Davidson Director of Customer Experience – North America.

Popular Authorized Rentals destinations include Hawaii and Florida, locations throughout the German, Italian and Swiss Alps, the US and Canadian Rockies, the fiords of Scandinavia, and near many of the best known motorcycle roads in the United States, including California’s US Highway1, Tennessee’s Tail of the Dragon, and of course, Route 66.

Harley-Davidson Authorized Rentals dealers offer a variety of new Harley-Davidson motorcycles to those that are over 21 years old, have a valid motorcycle endorsement and the skills to handle a heavy-weight motorcycle.  Every Harley-Davidson Authorized Rental includes a Harley-Davidson helmet and rain gear, short term luggage storage, and 24-hour roadside assistance. Online reservations at any participating dealer can be made 24 hours a day at h-d.com/rentals.

Oldest American Made Motorcycle Hits the Auction Block

FREDERICK, Md., April 13, 2012 /PRNewswire via COMTEX/ — After hanging on a dentist’s wall for 30 years and then being stowed in a garage and then a basement, a 1903 Indian motorcycle will have a new owner. On Saturday, April 21 at the Frederick County Fairgrounds bidders from around the world will compete to own a piece of two-wheeled history from Charlie Alder, Jr.’s estate.

“This motorcycle predates the Harley – the bike most Americans associate with homegrown motorcycles,” explained Steve Rinker, who runs Buck’s Indian, an Indian motorcycle restoration firm in Romney, WV. Rinker added, “The handful of 1902 Indian models that were built were deconstructed, their parts used to build the 1.75-horsepower 1903 models. And as far as we know, this is the only unrestored 1903 still in existence.”

“What makes this bike particularly intriguing is that it’s never been restored. Except for a few nuts and bolts used for early repairs, this bike is all original,” added Josh Ruby, the auctioneer entrusted with selling the motorcycle for the Alder estate. “And I do mean ‘bike.’ This is one of the most primitive motorized vehicles you’ll ever see – a real peek into what innovation looked like over a hundred years ago.”

The motorcycle has already travelled more miles in 2012 than it has cumulatively in the last 90 years – albeit in the back of a van. “It was a hit at Daytona [Bike Week],” said Rinker, who has been storing the bike at his private museum of antique motorcycles until it makes its trip to the auction in Western Maryland.

Multiple pre-1930 Indian and Harley Davidson motorcycles – and even a side car – will accompany the 1903 model on the auction block. While those models have some limited sale comparables, Ruby admits he doesn’t know what to expect as far as number of bidders or sale price for the 1903. “This motorcycle hasn’t been sold since the 1950′s. The last time it changed hands outside of the family was during a barter for $50 of construction work by Charlie’s dad – before the bike was considered to have collectable value. So, it will be exciting for all of us, as those bids come in.”

The auction will also include 1940′s automobiles, World War II memorabilia, and antique railroad items – over 900 lots of collectible antiques in all. Online bidding is available via http://www.proxibid.com . Print-resolution pictures of the 1903 Indian and other bikes, as well as a scan of a 1903 Indian motorcycle owner’s manual, are available upon request.  Descriptions of each motorcycle are available at http://www.wolfeauctions.com .

This Roadsmith Joker Trike is Wild!

White Bear Lake, MN (November 9, 2011) – Each month Roadsmith selects a special “Trike of the Month” to celebrate the amazing modifications that their customers perform on their trikes… and November’s trike is a real show stopper.

This month’s winner was submitted by Brian Roland at Central Motor Sports Honda in Mt. Pleasant, MI. This trike is an extraordinary example with more bling and custom accessories than you could ever imagine.  The owner’s name is Jack (Joker) Burt (Joker is his road name) and this incredible trike was a labor of love for him along with all of the people that helped to make his dream a reality.  The paint, based on the character from Batman, was done by Hogger @ Hogger’s Custom Paint and the unique rear spoiler was hand pounded out of solid aluminum by Bill’s Custom Fab.

Some of the amazing custom items on this trike are the Green LED lights all over and under the trike body and floor boards as well as additional white LED’s shining down on the chrome front wheel. There are so many electrical components on it that the dealer had to install a second fuse box just to accommodate everything.

One of the most distinctive features of this trike are the eyes on the trunk door (the “Heath Ledger Joker”). The eyes are working running and brake light while the lights in the spoiler are run brake and turn.  All of the dash, rear speakers, lower cowl, and all of the removable frame pieces were “wing blinged” at a company that custom dips the pieces so that they look like carbon fiber.   The rear rims are Boyd Coddington chrome wheels and the exhaust was fully custom built with carbon fiber cans.

All in all, an incredibly striking, custom trike that turns heads everywhere it goes… proving there are no limits when it comes to imagination.

Roadsmith is based in White Bear Lake, MN where it manufactures and distributes twelve different trike conversion kits for Honda and Harley-Davidson motorcycles.  They are also represented by over a hundred dealers in the U.S. and Canada as well as their own retail locations, The Trike Shop at Destination Daytona and on Beach Street in Daytona Beach, FL.

 

HARLEY-DAVIDSON EARNINGS, RETAIL MOTORCYCLE SALES RISE IN THIRD QUARTER

Company Marks Continued Progress on Transformation Strategy

Company Repurchases Shares

MILWAUKEE, Oct. 18, 2011 — Harley-Davidson, Inc. (NYSE: HOG) reported continued strong improvement in earnings and dealer retail sales in the third quarter of 2011 and through nine months, compared to 2010.

Income from continuing operations in the third-quarter 2011 rose 95.9 percent to $183.6 million, or $0.78 per share, compared to income of $93.7 million, or $0.40 per share from continuing operations in the year-ago quarter. Third-quarter operating income from Motorcycles and Related Products grew 78.0 percent on higher shipment volume and operating margin improvement, while operating income from Financial Services grew 21.9 percent on continued improvement in credit performance, compared to the third quarter of 2010.    

Retail sales of new Harley-Davidson motorcycles grew 5.1 percent worldwide in the third quarter compared to the prior-year period, led by a 5.4 percent rise in the U.S.

For the first nine months of 2011, Harley-Davidson income from continuing operations was up 63.5 percent compared to the year-ago period to $493.4 million, or $2.09 per share. Retail sales of new Harley-Davidson motorcycles through nine months grew 4.9 percent worldwide compared to the year-ago period.

 

“We are pleased with our sustained progress and we continue to realize strong momentum in the transformation our business,” said Keith Wandell, President and Chief Executive Officer of Harley-Davidson, Inc.

 

“Two years ago we embarked on our strategy to focus solely on the Harley-Davidson brand, provide the flexibility required in today’s market and make Harley-Davidson lean, agile and more effective than ever at delivering remarkable products and extraordinary customer experiences. Today, we continue to see the positive results of the course we have charted,” Wandell said. “The changes underway in manufacturing, product development and retail capability will increasingly enable Harley-Davidson to be customer-led like never before.

 

“Harley-Davidson’s transformation involves a tremendous amount of highly complex, challenging work across every part of the organization. While much remains to be done, we are well down the road and everyone involved deserves much credit for bringing these changes to life,” Wandell said. “I continue to be impressed by the willingness of all employees, including the union leadership, to do the necessary things to transform our business to be a world class, sustainable operation.” 

Retail Harley-Davidson Motorcycle Sales

On a worldwide basis, third-quarter retail Harley-Davidson new motorcycle sales grew 5.1 percent compared to last year’s third quarter to 61,838 units. Dealers sold 42,640 new Harley-Davidson motorcycles in the U.S., a 5.4 percent increase compared to last year’s third quarter. In international markets, dealers sold 19,198 new Harley-Davidson motorcycles during the third quarter, an increase of 4.4 percent compared to the year-ago period.

Through nine months, worldwide retail sales of new Harley-Davidson motorcycles increased 4.9 percent compared to the prior-year period to 194,829 units. U.S. retail sales of new Harley-Davidson motorcycles increased 4.7 percent to 127,930 units through three quarters compared to the year-ago period. In international markets, retail sales of new Harley-Davidson motorcycles increased 5.2 percent to 66,899 units for the first nine months of 2011 compared to 2010. Through nine months, industry-wide U.S. heavyweight new motorcycle (651cc-plus) retail unit sales increased 3.7 percent, compared to the year-ago period.

 

Third-quarter and nine-month data are listed in the accompanying tables.

 

Harley-Davidson Motorcycles and Related Products Segment Financial Results

Third-Quarter Segment Results: Revenue from Harley-Davidson Motorcycles during the third quarter of 2011 of $922.3 million was up 15.5 percent compared to the year-ago period. The Company shipped 61,745 Harley-Davidson motorcycles to dealers and distributors worldwide during the quarter, compared to shipments of 53,293 motorcycles in the third quarter of 2010.

Revenue from Motorcycle Parts and Accessories (P&A) totaled $235.7 million during the quarter, up 7.6 percent, and revenue from General Merchandise, which includes MotorClothes® Apparel and Accessories, was $69.3 million, up 8.2 percent compared to the year-ago period.

Gross margin was 33.7 percent in the third quarter of 2011, compared to 34.9 percent in the third quarter of 2010. Third-quarter operating margin was 14.7 percent, compared to 9.3 percent in the third quarter of 2010.

Nine-Month Segment Results: Through the first nine months of 2011, the Company shipped 182,387 Harley-Davidson motorcycles to dealers and distributors, a 9.9 percent increase compared to last year’s 166,013 units for the period.

Revenue from Harley-Davidson Motorcycles through nine months was $2.76 billion, a 13.2 percent increase compared to the year-ago period. Nine-month P&A revenue was $655.4 million, a 9.3 percent increase from the first nine months of 2010. General Merchandise revenue was $204.8 million, a 3.6 percent increase compared to the same period in 2010.

Gross margin through nine months was 34.0 percent and operating margin was 14.5 percent, compared to 35.5 percent and 11.8 percent respectively through nine months last year.

Financial Services Segment

The Financial Services segment recorded operating income of $62.0 million in the third quarter, compared to operating income of $50.9 million in the year-ago quarter. The increase in year-over-year operating income was largely the result of continued improvement in credit performance at Harley-Davidson Financial Services. Through nine months, operating income from financial services was $212.0 million, compared to operating income of $138.4 million in the first three quarters of 2010.

Guidance

Harley-Davidson continues to expect to ship 228,000 to 235,000 Harley-Davidson motorcycles to dealers and distributors worldwide in 2011, including 45,500 to 52,500 motorcycles in the fourth quarter.

For the full year, Harley-Davidson now expects gross margin to be between 33.5 percent and 34.5 percent, compared to previous guidance of 34.0 percent to 35.0 percent.  The Company continues to expect capital expenditures of between $210 million and $230 million, which includes $70 million to $85 million to support restructuring activities.   

Restructuring Update

Harley-Davidson has lowered cost estimates related to the restructuring of its production operations and now expects all previously announced company-wide restructuring activities to result in one-time charges of $480 million to $495 million, including 2011 charges of $70 million to $80 million. The Company continues to expect to realize savings on a cumulative basis in 2011 of $210 million to $230 million from restructuring activities initiated since early 2009, and annual ongoing savings of $305 million to $325 million when the restructuring is fully implemented. Through the first nine months of 2011, the Company incurred restructuring charges of $49.0 million, including $12.4 million in the third quarter. During the third quarter, Harley-Davidson completed the consolidation of final assembly operations at York,Pa. Final assembly of all Touring, Softail, Trike and Custom Vehicle Operations (CVO) motorcycles now occurs on a single assembly line.

Income Tax Rate

Through nine months, the Company’s effective tax rate was 30.4 percent, compared to 34.0 percent in the year-ago period. The 2011 effective tax rate through the third quarter was favorably impacted by a settlement of an IRS audit, as well as a change in the Wisconsin income tax law associated with certain net operating losses. In 2011, the Company now expects its full-year effective tax rate from continuing operations to be approximately 31 percent.

Cash Flow

Cash and marketable securities totaled $1.61 billion at the end of the quarter, compared to $1.55 billion at the end of last year’s third quarter. During the first nine months of 2011, Harley-Davidson generated $901.6 million of cash from operating activities. In the first nine months of 2010, the Company generated $1.17 billion of cash from operating activities. Capital expenditures through the first nine months of 2011 were $106.1 million.

Share Repurchase

The Company repurchased 2.5 million shares of Harley-Davidson, Inc. common stock at a cost of $90.8 million during the third quarter of 2011. At the end of the third quarter, there were approximately 232 million shares of Harley-Davidson common stock outstanding and 22.4 million shares remaining on board-approved share repurchase authorizations.

Company Background

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and select European countries. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

Conference Call and Webcast Presentation

Harley-Davidson will discuss third-quarter results on a Webcast at 8:00 a.m. CT today. The Webcast presentation will be posted prior to the call and can be accessed at http://investor.harley-davidson.com/. Click “Events and Presentations” under “Resources.”

Forward-Looking Statements

The Company intends that certain matters discussed in this release are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement will include words such as the Company “believes,” “anticipates,” “expects,” “plans,” or “estimates” or words of similar meaning. Similarly, statements that describe future plans, objectives, outlooks, targets, guidance or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated as of the date of this release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this release are only made as of the date of this release, and the Company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

The Company’s ability to meet the targets and expectations noted depends upon, among other factors, the Company’s ability to (i) execute its business strategy, (ii) effectively execute the Company’s restructuring plans within expected costs and timing, (iii) implement and manage enterprise-wide information technology solutions, including solutions at its manufacturing facilities, and secure data contained in those systems, (iv) adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices,  (v) anticipate the level of consumer confidence in the economy, (vi) manage through inconsistent economic conditions, including changing capital, credit and retail markets, (vii) continue to realize production efficiencies at its production facilities and manage operating costs including materials, labor and overhead, (viii) successfully implement with our labor unions the agreements that we have executed with them that we believe will provide flexibility and cost-effectiveness to accomplish restructuring goals and long-term competitiveness, (ix) manage supply chain issues, including the ability of several Company suppliers to execute short-term and long-term contingency plans for maintaining supply, or obtaining alternate supply, of certain components and sub-components currently manufactured in Japan, (x) manage production capacity and production changes, (xi) provide products, services and experiences that are successful in the marketplace, (xii) develop and implement sales and marketing plans that retain existing retail customers and attract new retail customers in an increasingly competitive marketplace, (xiii) manage the risks that our independent dealers may have difficulty obtaining capital and managing through unfavorable economic conditions and consumer demand, (xiv) continue to have access to reliable sources of capital funding and adjust to fluctuations in the cost of capital, (xv) manage the credit quality, the loan servicing and collection activities, and the recovery rates of HDFS’ loan portfolio, (xvi) sell all of its motorcycles and related products and services to its independent dealers, (xvii) continue to develop the capabilities of its distributor and dealer network, (xviii) manage changes and prepare for requirements in legislative and regulatory environments for its products, services and operations, (xix) adjust to healthcare inflation and reform, pension reform and tax changes, (xx) retain and attract talented employees, and (xxi) detect any issues with our motorcycles or manufacturing processes to avoid delays in new model launches, recall campaigns, increased warranty costs or litigation. 

In addition, the Company could experience delays or disruptions in its operations as a result of work stoppages, strikes, natural causes, terrorism or other factors. Other factors are described in risk factors that the Company has disclosed in documents previously filed with the Securities and Exchange Commission.

The Company’s ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the Company’s independent dealers to sell its motorcycles and related products and services to retail customers. The Company depends on the capability and financial capacity of its independent dealers and distributors to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the Company. In addition, the Company’s independent dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions or other factors.

# # #

Rare Aermacchi/Harley-Davidsons Headed to AMA Vintage Motorcycle Days Featuring Kawasaki, Marque of the Year

PICKERINGTON, Ohio — The list of rare and historically significant Aermacchi/Harley-Davidson motorcycles that will be on display at this year’s AMA Vintage Motorcycle Days featuring Kawasaki, Marque of the Year, continues to grow, with a championship winning RR 250 heading the bill for the July 22-24 event at Mid-Ohio Sports Car Course in Lexington, Ohio.

“We’ve got some great bikes,” said John Basore of the Aermacchi-based group that is serving as this year’s AMA Vintage Motorcycle Days Classic Club. “I’ve probably got one of every racer Aermacchi ever had lined up.”

Every year at AMA Vintage Motorcycle Days, the Classic Club display rounds out an exciting experience for vintage fans, many of whom will be attending to honor Kawasaki as the Marque of the Year. Aermacchi Harley-Davidsons, sold in the 1960s and ’70s, were the result of a unusual partnership between the quintessentially American motorcycle company and a small-bore Italian bike brand that introduced thousands of new riders to the Harley-Davidson name.

“At the time, Aermacchis may have seemed like an unusual choice to put in Harley-Davidson dealerships,” Basore says. “But the fact is that, when AMF bought Harley-Davidson, it allowed Aermacchi to win world championships for the Harley-Davidson Motor Co. That’s most impressive.”

The RR250 is a water-cooled two-stroke, twin-cylinder roadracer with a cassette transmission, an eccentric swingarm adjuster, dual front disc brakes and a full fairing. “It was comparable in every way to the best Yamaha of that time period,” Bashore said.

In addition to the RR 250, bikes planned for display include: a 1965 250CR, a ’65 250CRTT, a ’67 250H, a ’69 350SS, a ’70 350SS, a ’76 SS250, a ’78 MX 250, a ’73 SR100 and an all-original 1961 250C Sprint-one of the first models imported.

AMA Vintage Motorcycle Days will also feature other activities celebrating Kawasaki as the 2011 Marque of the Year. These include displays, demo rides, seminars and autograph signings. Grand Marshal Jeff Fredette, a multi-time national and international off-road champion, will be on hand to reminisce and sign autographs, as well as compete in several vintage racing classes. Enthusiasts will also have an opportunity to win a new Kawasaki Z1000 and a classic Z1, given away together in a single raffle that benefits the Motorcycle Hall of Fame.

Held at the world-class Mid-Ohio Sports Car Course, AMA Vintage Motorcycle Days includes vintage and post-vintage competition in motocross, trials, hare scrambles, roadracing and dirt track. The three-day event will also feature North America’s largest motorcycle swap meet, bike shows, demo rides of current production bikes, motorcycling seminars, the new product Manufacturers’ Midway, and club corrals featuring marque and regional clubs.

Proceeds from AMA Vintage Motorcycle Days benefit the Motorcycle Hall of Fame, which is located on the campus of the AMA in Pickerington, Ohio. The mission of the Hall of Fame is to celebrate, elucidate and preserve the rich tradition of motorcycling in America. Its exhibits honor the distinguished men and women whose competitive spirit, passion, vision and entrepreneurship have played a vital role in shaping the sport, lifestyle and business of motorcycling. For more information, call (614) 856-2222, or visit the Hall of Fame’s website at MotorcycleMuseum.org

Tickets to AMA Vintage Motorcycle Days can be purchased online at MidOhio.com

For more information about the event, visit AMAVintageMotorcycleDays.com

 

 

Harley-Davidson® Events Rule @ Sturgis 2011 Rally

MILWAUKEE (July 12, 2011) – Harley-Davidson riders and enthusiasts will revel in one of the motorcycle world’s most unique and exciting events at the 71st Annual Sturgis Motorcycle Rally in South Dakota’s legendary Black Hills region.

 

The Harley-Davidson Road Tour will run from Saturday, August 6 through Saturday, August 13 at its location at the intersection of 3rd and Lazelle streets in downtown Sturgis. All Harley-Davidson activities in Sturgis are free of charge and include the following:

New 2012 Harley-Davidson motorcycles, H-D1 customization and MotorClothes® riding gear and apparel, including free helmet fittings

·        Harley-Davidson Custom Ride-In Show, Thursday August 11

·        XR1200 Racing Experience presented by Harley-Davidson Insurance

·        Muscular Dystrophy Association (MDA) pin sales and Custom Motorcycle Raffle

·        Free Bike Wash

·        Willie G. Commemorative Merchandise

·        AMD World Championship of Custom Bike Building, August 8-10

·        Women’s Area including the JUMPSTART rider experience, bike lift and more

 

Harley-Davidson demo rides for the new 2012 motorcycles will be available in Sturgis at Hersrud’s Chevrolet Dealership near Interstate 90 at Exit 30 from Saturday, August 6 to Friday, August 12. Riders can enjoy as many bikes as they want, but must have a valid motorcycle license and adhere to riding gear requirements and safety rules. There will also be a 2012 Harley-Davidson motorcycle display at this location, including a Fit Shop display for motorcycle customization.

 

For a complete listing of Harley-Davidson events at the 2011 Sturgis Rally, please visit www.harley-davidson.com/sturgis

Some incredibly creative and passionately customized bikes at the Sturgis Rally will be displayed at the Harley-Davidson Ride-In Show, on Thursday, Aug. 11 at 3rdand Lazelle streets. There is a $10 entry fee, and all proceeds will be donated to MDA with cash prizes awarded in all categories.

There will be a pin stop and merchandise sales for Harley Owners Group (H.O.G.) members at the Harley-Davidson Lazelle Street location, H.O.G. members can get a special pin at the AHDRA races, and more information on other H.O.G. events is available at www.members.hog.com

 Race fans will be able to check out the AHDRA Screamin’ Eagle Performance Parts Race at the Sturgis Dragway on August 10 and August 11, so visitwww.ahdra.com

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com

H-D Hits the Road this Summer With Willie Nelson’s Country Throw-down Tour

MILWAUKEE (May 23, 2011) – Two American icons, outlaw country music and Harley-Davidson Motor Company, launch the summer concert season this Memorial Day weekend with Willie Nelson’s Country Throwdown tour. This second annual outdoor music tour mixes some of the hottest young artists in country music with the rogue roots of Harley-Davidson and America.

 

“Harley-Davidson and Country Throwdown represent the true essence of the American spirit, one that is deeply rooted in freedom and self-expression with a rebel spirit that never dies.” says Amanda Lee, Communications Manager at Harley-Davidson. “This spirit burns across generations and is one of the reasons why Harley-Davidson is the number one selling on-street motorcycle among Young Adults age 18-34 in the U.S.”

 

Harley-Davidson’s Golden Horse Saloon will be on site to rev up the action at each Country Throwdown tour stop. Tour headliners include Jamey Johnson, Lee Brice, Randy Houser and the legendary Willie Nelson. Randy Houser, fellow H-D rider, will be onsite at the Golden Horse Saloon before each of his performances to sign autographs and mingle with fans. Guests have the opportunity to swing their leg over a selection of Harley-Davidson motorcycles on display, including some of the newest additions to the Dark Custom family of bikes. Those who want to take the first step toward riding can feel the thrill of the throttle, fire up the engine and shift through the gears on a real Harley-Davidson motorcycle with JUMPSTART, Harley’s signature stationary riding experience – no license or riding experience required. There will also be VIP motorcycle parking for all those who already roll on two wheels.

 

Country Throwdown kicks off May 27th in Philadelphia, Pa., with 25 stops across America throughout June. The tour concludes July 4th with a wrap party at historic Billy Bob’s inFort Worth, Texas. For more information on Country Throwdown and to find a tour stop near you, visit: www.h-d.com/throwdown

.

 

 


Group Opens Up Million Mile Monday

Milwaukee (May 20, 2011) – On Monday, June 27, the Harley Owners Group (H.O.G.) invites riders of all motorcycles to join its members around the world as they band together in their quest to cumulatively log millions of riding miles by the day’s end.

Launched in 2008, Million Mile Monday is an annual event on the last Monday of June that brings together H.O.G. members from around the world in a day of riding for no specific purpose other than to
celebrate the joy and freedom of the open road on a motorcycle. In 2010, H.O.G. members collectively logged more that 4,000,000 miles, and this year the club hopes to raise the total even higher.

“Inviting riders of other motorcycle brands to join our members on Million Mile Monday is all about sharing the passion for riding and the Harley-Davidson brand that makes the Harley Owners Group such a unique riding club,” said H.O.G. Manager Joe Dowd. “Plus it’s just a great reason to get out on the road and ride, regardless of what motorcycle you own.”

Whether it’s a ride across town or cross-country, or simply around the block to work, every mile counts and can be recorded by logging into H.O.G.’s online mileage accumulator at h-d.com/mmm, where a rolling odometer will record every mile logged by participants in Million Mile Monday. At the completion of the ride, a commemorative certificate of participation can be printed to display each rider’s mileage total for the day.

For more information about H.O.G. or Million Mile Monday, visit hog.com. To learn more about what goes into creating a Harley-Davidson motorcycle, including the rich heritage, impeccable detail and design, and distinctive V-Twin power, visit h-d.com/whyharley to learn about the undeniable differences that make Harley-Davidson motorcycles truly unique.

Harley Owners Group Offers Prizes for Hoka Hey Challenge

Milwaukee (May 6, 2011) – The Harley-Davidson Motor Company is pleased to announce that it will provide more than $50,000 in contingency prizes to the highest finishing members of the Harley Owners Group who complete the 2011 Hoka Hey Challenge.

 

To recognize the H.O.G. members partaking in this event as among the most adventurous motorcyclists in the world, the highest finishing eligible H.O.G. member who completes the event, as determined by the organizers, will be awarded a 2012 Harley-Davidson Custom Vehicle Operations motorcycle of his or her choice. In addition, the 2nd through 5th highest finishing eligible H.O.G. members will each be awarded a portion of a total of $19,000 in additional cash prizes.

 

The Hoka Hey Motorcycle Challenge will present one of the world’s greatest long-distance endurance motorcycle riding events beginning August 5, 2011. The event, the second annual in a series, begins in Phoenix, Arizona, and travels through all forty-eight contiguous U.S. states and several Canadian provinces to Nova Scotia.  The route will travel more than 10,000 miles, and is open to all riders of Harley-Davidson motorcycles.

 

“The Hoka Hey Challenge is a perfect match for the superior touring experience and capabilities of Harley-Davidson motorcycles and the long-distance adventuring aspirations of many of our H.O.G. members,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “The theme of the Hoka Hey Challenge is ‘It’s a good day to ride!’ and that is always the case on a Harley.”

 

To be eligible for any contingency award, the rider must be a H.O.G. member in good standing at the time the ride starts and must display a H.O.G. emblem on his or her riding gear and in a prominent location on the motorcycle (preferably on the windshield or Tour Pak) throughout the event. The H.O.G. member must be the designated rider (passengers not eligible) and meet all eligibility requirements for the event. H.O.G. emblems and decals will be provided free of charge to all members who participate in the event at the start of the challenge.

 

As an event and contingency sponsor only, Harley-Davidson Motor Company is not responsible for organizing or conducting the event, and will defer all decisions regarding final finishing order to the event organizers.

 

For details, eligibility requirements, and rules of the H.O.G. contingency program, visit members.hog.com. For entry information or to monitor the event’s progress, visit www.hokaheychallenge.com.

 

Company Background

 

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles
and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit harley-davidson.com.

 

Harley-Davidson Performance Shows Continued Improvement

MILWAUKEE, April 19, 2011 — Harley-Davidson, Inc. (NYSE: HOG) generated increased earnings and worldwide dealer new motorcycle sales grew for the first quarter of 2011.

The Company reported first quarter income from continuing operations of $119.3 million, or $0.51 per share, compared to income from continuing operations of $68.7 million, or $0.29 per share in the year-ago period.

Worldwide retail sales of new Harley-Davidson motorcycles grew 3.5 percent in the first quarter, compared to last year’s first quarter.

“We are pleased by the growth of our dealers’ new motorcycle sales on a worldwide basis, led by strength in Europe, even as we continue to encounter some headwinds in the U.S. related to the challenging macro-economic conditions,” said Harley-Davidson, Inc. President and CEO Keith Wandell.

The Company’s improved first-quarter earnings performance was driven by operating income from financial services, which climbed 154.6 percent compared to the first quarter of 2010. Operating income from motorcycles and related products was flat with the year-ago quarter and was impacted by expected inefficiencies related to the restructuring and implementation of the new operating system underway at the Company’s manufacturing operations.

“Our entire team remains focused on transforming our company to be leaner, more agile and more effective than ever at delivering great products and experiences to an increasingly global community of customers,” said Wandell. “Harley-Davidson’s results for the quarter reflect the continued improvement at HDFS, as well as the near-term inefficiencies related to the transformation underway in manufacturing operations at York. We expect to continue to see an impact on our motorcycles segment financial performance in the coming quarters as we complete the transformation of our York operations. When this manufacturing transition is completed next year, we will have a best-in-class, flexible, lean operating structure that we expect will yield substantial ongoing savings.

“While we continue to be encouraged by our overall progress, we are maintaining a cautious outlook for the year,” Wandell said. “I would like to thank all our employees, dealers and suppliers for their dedication and commitment to the transformation of our business.”

Retail New Harley-Davidson Motorcycle Sales

On a worldwide basis, first-quarter Harley-Davidson retail new motorcycle sales grew 3.5 percent compared to last year’s first quarter. Dealers sold 17,904 new Harley-Davidson motorcycles in international markets, an 11.3 percent increase compared to last year’s first quarter, and 31,691 new motorcycles in the U.S., down 0.5 percent, compared to the year-ago period. Industry-wide U.S. heavyweight new motorcycle (651cc-plus) retail unit sales increased 3.1 percent in the first quarter of 2011 compared to the year-ago period.

First-quarter data are listed in the accompanying tables.

Harley-Davidson Motorcycles and Related Products Segment Financial Results

Revenue from Harley-Davidson motorcycles in the first quarter of 2011 was $833.4 million, up 3.0 percent compared to the year-ago period. The Company shipped 53,827 Harley-Davidson motorcycles to dealers and distributors worldwide during the quarter, compared to shipments of 53,674 motorcycles in the first quarter of 2010.

Revenue from Parts and Accessories totaled $164.3 million during the quarter, up 10.2 percent, and revenue from General Merchandise, which includes MotorClothes® apparel, was $62.6 million, down 5.6 percent, compared to the year-ago period.

Gross margin was 33.1 percent in the first quarter, compared to 36.6 percent in the year-ago period. Gross margin was adversely affected by temporary production inefficiencies related to the restructuring and transformation of production operations,  and by foreign exchange and raw materials costs. First-quarter operating margin was 11.8 percent, compared to 12.2 percent in last year’s first quarter.

Financial Services Segment

The financial services segment recorded operating income of $67.9 million in the quarter, compared to operating income of $26.7 million in the year-ago quarter. The increase in year-over-year operating income is largely the result of continued improvement in credit performance.

Guidance

In a move related to what it believes will be a modest level of supply chain interruption to the Company arising from the March 11 earthquake and tsunami in Japan, Harley-Davidson is widening full-year shipment guidance. The Company now expects to ship 215,000 to 228,000 Harley-Davidson motorcycles to dealers and distributors worldwide in 2011, compared to prior shipment guidance of 221,000 to 228,000 motorcycles.

In the second quarter of 2011, Harley-Davidson expects to ship 62,000 to 67,000 motorcycles.

Harley-Davidson and its direct suppliers source a limited number of components and subcomponents, including motorcycle electronics, through suppliers in Japan, and the Company has several of these subcomponent parts on close watch for possible shortages related to the situation there. The Company has identified a supply issue related to an electronic subcomponent used in radios for its motorcycles that could affect shipment volume, and the Company is adjusting shipment guidance accordingly. Based on currently available information, Harley-Davidson believes it has viable solutions for the radios and other subcomponents on its watch list and the Company continues to work closely with its suppliers to monitor the situation and address issues as necessary.

“We continue to assess our supply chains and as a precaution we have decided to modestly reduce the lower end of shipment guidance following the events in Japan,” said Wandell. “Our hearts go out to all the people of Japan, including our community of riders there. We are thankful for the safety of our employees and dealers in Japan and commend them for their tremendous resilience through this difficult period.”

Harley-Davidson now expects 2011 gross margin to be between 33.5 percent and 35.0 percent, versus previous guidance of 34.0 percent to 35.0 percent, as a direct result of the anticipated supply chain interruption. Harley-Davidson continues to expect full-year capital expenditures of between $210 million and $230 million, including $60 million to $75 million to support restructuring activities.

Restructuring Update

Harley-Davidson expects all previously announced company-wide restructuring activities, including those related to the ratification of new labor agreements at its vehicle operations in Kansas City, Mo., to result in one-time charges of $510 million to $525 million, and annual ongoing savings of $305 million to $325 million when fully implemented. In 2011, Harley-Davidson expects to incur restructuring charges of $95 million to $105 million. The Company expects to realize savings on a cumulative basis in 2011 of $210 million to $230 million from restructuring activities initiated since early 2009. In the first quarter of 2011, the Company incurred restructuring charges of $23 million.

Income Tax Rate

For the first quarter of 2011, the Company’s effective income tax rate from continuing operations was 34.8 percent, compared to 47.2 percent in the same quarter of 2010. The effective tax rate in the first quarter of 2010 was negatively impacted by a one-time tax charge of $13.3 million associated with the enactment of the federal healthcare reform legislation.  In 2011, the Company continues to expect its full-year effective tax rate from continuing operations to be approximately 35.0 percent.

Cash Flow

Cash and marketable securities totaled $1.05 billion as of March 27, 2011, compared to $1.48 billion at the end of last year’s first quarter. During the first three months of 2011, the Company contributed $200 million to its pension plans leading to a cash outflow from operating activities of $104.9 million. This compares to a $200.8 million cash inflow from operating activities in the year-ago quarter.  Capital expenditures were $27.7 million for the three months ended in March 2011.