HARLEY-DAVIDSON FREEDOM JACKET JOURNEYS THOUSANDS OF MILES IN ONE YEAR TO UNITE INDEPENDENTS AROUND THE WORLD

Fans Near and Far Tell Incredible Stories of Freedom and Adventure through a Single Leather Jacket as it Travels the Globe for Harley’s 110th Anniversary Celebration

MILWAUKEE (Jan. 15, 2013) – In August 2012, Harley-Davidson fans around the world kicked off a year-long celebration of the company’s 110th Anniversary. Over the course of an entire year, millions of fans across 11 countries and six continents are celebrating their shared passion for freedom, self-expression, epic adventure, and the stories that unite them.

s part of the year-long celebration, Harley-Davidson has enlisted individuals from all over the world to take a single black leather jacket – the ‘Freedom Jacket’ – on an adventure and to share their stories online. The Freedom Jacket will pass from rider to rider and visit dozens of iconic destinations in all corners of the globe, collecting their stories before coming home to Milwaukee for the final celebration, Aug. 29 – Sept. 1, and for display at the Harley-Davidson Museum.

“The Freedom Jacket represents one of the most elemental, yet powerful truths of what it means to be a Harley-Davidson rider,” said Harley-Davidson’s Chief Marketing Officer Mark-Hans Richer. “A leather jacket is like a rider’s soul – every pin, scratch, scrape and patch is a visual marker of your journey and becomes part of your identity and the stories you tell.”

The Freedom Jacket was born last August when Richer wore a simple Harley leather jacket during an epic ride across the Tibetan Plateau in China to help kick-off the 110th Anniversary. At a stop along the ride, Richer asked a local Chinese man, who was working painting road markers, to paint something on the jacket to symbolize what he thought about Harley-Davidson. The man painted the Chinese character for “freedom.”

Since then, the Freedom Jacket has been worn by passionate enthusiasts who’ve traveled to destinations around the world, including the foothills of the Alps in Faaker See, Austria for European Bike Week; the highways of Mexico; Rio de Janeiro, Brazil; and even the starting line of the NHRA Pro Stock finals in Pomona, CA.  In the coming months, the Freedom Jacket will journey to destinations both on and off the beaten path, including official Harley-Davidson 110th Anniversary events planned in India, Australia, New Zealand, South Africa and Rome.

Fans can explore the inspiring videos, photos and stories of those who have worn the Freedom Jacket by visiting www.h-d.com/110jacket, the company’s Facebook page (Facebook.com/Harley-Davidson), Twitter handle (@harley-davidson) or via the hashtag #FreedomJacket.

Harley-Davidson is also inviting fans to share stories about their own journeys via the 110th Anniversary website.  On January 22, the company will launch a unique online app that allows fans to create a personalized version of the 110thAnniversary “110 Years of Freedom” graphic with photos of their own epic adventures which will be featured on Harley-Davidson’s Facebook page and other online channels.  The company is also allowing fans the opportunity to create their own 110th Anniversary pages within the site to share their experiences with the world.

“The 110th Anniversary is, first and foremost, a celebration of our fans, so it’s only natural that user-generated content would be at the forefront of our efforts,” added Richer.

Harley-Davidson is planning to reveal several other exciting details related to the 110th Anniversary in the coming weeks, including announcing headlining talent for the Rome and Milwaukee celebration events, as well as sharing upcoming Freedom Jacket adventures.  Tickets for the 110th Anniversary celebration in Milwaukee are currently on sale atwww.ticketmaster.com.

TSUNAMI MOTORCYCLE TO BE PRESERVED BY H-D MUSEUM

Milwaukee (May 25, 2012) – A Harley-Davidson motorcycle recovered on the coast of British Columbia after drifting for more than a year and 4,000 miles across the Pacific Ocean following last year’s Japanese Tsunami will be preserved by the Harley-Davidson Museum in Milwaukee as a memorial to the tragedy that claimed more than 15,000 lives, in accordance with the wishes of its owner, Ikuo Yokoyama.

 The remarkable story of the 2004 FXSTB Softail Night Train motorcycle’s survival and recovery by Canadian Peter Mark made international headlines after he found it washed ashore on a remote beach on British Columbia’s Graham Island at low tide. Mark discovered the motorcycle, still bearing its Japanese license plate, along with several other items in the remains of an insulated cargo van container where the motorcycle was being stored by Yokoyama prior to the Tsunami that struck Japan on March 11, 2011.

 Working with news agencies and representatives from Deeley Harley-Davidson Canadaand Harley-Davidson Japan, contact was made with 29-year-old Yokoyama, who lost his home and currently lives in temporary housing in Miyagi Prefecture, Japan. Harley-Davidson offered to return his bike. But still struggling to rebuild his life in the aftermath of the disaster, Yokoyama respectfully declined. Although grateful for the offer to repatriate his motorcycle and touched by the outpouring of support from Harley riders around the world, Yokoyama requested to have it preserved in the Harley-Davidson Museum in honor of those whose lives were lost or forever changed by the disaster.

 “It is truly amazing that my Harley-Davidson motorcycle was recovered in Canada after drifting for more than a year,” said Yokoyama. “I would like to take this opportunity to express my heartfelt appreciation to Peter Mark, the finder of my motorcycle. Due to circumstances caused by the disaster, I have been so far unable to visit him in Canada to convey my gratitude.

 “Since the motorcycle was recovered, I have discussed with many people about what to do with it. I would be delighted if it could be preserved in its current condition and exhibited to the many visitors to the Harley-Davidson Museum as a memorial to a tragedy that claimed thousands of lives. I am very grateful to Harley-Davidson for offering me an opportunity to visit the museum, and I would like to do that when things have calmed down. At the same time, I would like to meet Peter, who recovered my motorcycle, to express my gratitude. Finally, I would like to thank all people around the world once again for their wholehearted support of the areas hit by the earthquake and Tsunami. I would like to ask them to help convey messages from the Japanese people about the tragedy of the Great East Japan Earthquake, which was a disaster of historic proportions.”

 “My heart really goes out to Ikuo Yokoyama and all the survivors of the Tōhoku earthquake and Tsunami for everything that was taken from them. I cannot even begin to comprehend the loss of family, friends and community,” said Mark. “I think it is fitting that the Harley which was swept across the Pacific Ocean by the Tsunami will end up in the Harley-Davidson Museum as a memorial to that tragic event. It has an interesting and powerful story to convey preserved in its current state.

 “I look forward to one day meeting Mr. Yokoyama face to face. I would also like to express my gratitude to all those that have taken part in the retrieval of the motorcycle, especially Ralph Tieleman, Steve Drane, and Deeley Harley-Davidson Canada.” 

 The motorcycle was recovered by Mark with the help of friends and transported toVictoria with support from Ralph Tieleman and Steve Drane of Steve Drane Harley-Davidson. It has since been transferred to Deeley H-D Canada in Vancouver. Plans for its transportation to and display at the Harley-Davidson Museum are being developed.

 “I’ve always felt Harley-Davidson motorcycles have a soul, and their owners obviously have an emotional attachment to their bikes. I just wanted to reunite this bike with its owner,” said Steve Drane of Steve Drane Harley-Davidson in Victoria, B.C.

 “The Harley-Davidson Museum is honored to receive this amazing motorcycle to ensure that its condition is preserved and can be displayed as a memorial to the Japan Tsunami tragedy,” said Bill Davidson, Vice President of the Harley-Davidson Museum.

 

Harley-Davidson Offers Women The “Ultimate Learn-To-Ride” Experience

New Contest Features Amazing Motorcycle Prizes and an Opportunity to Learn to Ride With a Friend

MILWAUKEE (July 1, 2011) – Learning to ride a motorcycle can be a life changing experience for women – the power, the freedom and the empowerment of riding your own Harley-Davidson motorcycle converge to create a feeling that’s unlike anything else – and it’s an experience that gets even better when you have a friend to share it with.  In an effort to continue their industry leading commitment to help more women live out their motorcycle dreams, Harley-Davidson Motor Company has created a special contest this summer offering women a unique experience.

 

Harley-Davidson will select four women to win the “Ultimate Learn-To-Ride Experience,” a prize package that includes a brand new 2012 Harley-Davidson motorcycle that they can design themselves via Harley-Davidson’s new H-D1™ factory customization system, as well as $1,000 in new Harley-Davidson MotorClothes apparel. In addition, the four winners can each pick a friend to accompany them on an all-expense-paid trip to Milwaukee , Wis. , home of Harley-Davidson, where they will learn to ride a motorcycle through Harley-Davidson’s Riders Edge New Rider Course and explore Harley-Davidson’s home turf including tours of the Harley-Davidson Museum and Powertrain Operations.  Women can enter the contest at www.h-d.com/mytime

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“We’re excited to help inspire more women to fulfill their dream of learning to ride a Harley-Davidson motorcycle,” said Claudia Garber, Director of Marketing Outreach at Harley-Davidson. “The “Ultimate Learn-To-Ride Experience” contest is one aspect of many exciting things Harley-Davidson is doing to encourage more women to get started on their riding journeys.”

The “Ultimate Learn-To-Ride Experience” contest runs through July 20, 2011.  For more information about the contest and to enter to win, visit www.h-d.com/mytime.

 

About Harley-Davidson Motor Company

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com

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Hoka Hey Winner Donates Half Million Dollar Motorcycle

Barclay (standing) Marc Story (sitting on his new bike)

Will Barclay gives away the motorcycle that won him a half million dollar purse.  His beloved Electra Glide (named Excalibur) brought him to victory in the 2010 Hoka Hey challenge.

He handed the keys to Mark Story the 2nd place Hoka Hey rider at the Harley Davidson Museum in Milwaukee on Friday June 3rd.

Mark is a serious contender “Will Stated, “he called me and said Hoka Hey was in his blood and asked if I had any sponsors the may help out.  A native Australian he just couldn’t shoulder the burden of getting his bike to the U.S. so I gave him Excalibur, my winning Hoka Hey Electra Glide to ride in Hoka Hey 2011 so he can now compete in Hoka Hey”.

Barclay is also competing again this year and preparing his new steed, a 2011 Street Glide for this years challenge.

This year’s Hoka Hey Motorcycle Challenge will run through all 48 contiguous states, into Canada and end in Nova Scotia and is sponsored by Harley-Davidson.

 

Harley-Davidson Stockholders Shut out of Museum

Each year the Harley-Davidson stockholder’s meeting heralds the “unofficial” start of spring  in the Milwaukee area, and for the past two years, the HD faithful have celebrated that event at the annual meeting in their iron and steel church, The Harley-Davidson museum.

But, this year Harley was shut out of their own museum and will be forced to hold their stockholders meeting at the Frontier Airlines Center instead.

According to published reports, another group had already secured the museum’s meeting room for the April 30th date.

“We couldn’t get the space,” Harley-Davidson spokesman Bob Klein told the Milwaukee Business Journal,  “There is another group that booked the site.”

While most shareholder meetings of corporations are small events, with few attendees other than management, Harley-Davidson’s annual meeting is larger, with several hundred stockholders riding in from all over the USA.

Klien told the Milwaukee Business Journal he expects this year’s crowd to be about average.