Harley Stereotypes Come Out on Facebook

With Daytona’s Bike Week just a week away, Harley-Davidson wants to know, can you spot a biker?  Or more specifically the typical Harley-Davidson owner?  For the general public the stereotypical Harley owner is often much different from the reality and in HD’s new “No Cages” campaign, the following video puts real Harley riders in the spotlight, while challenging stereotypes and launching the new Seventy-Two Sportster model.

 Titled ‘E Pluribus Unum,’ or “out of many, one,” the new campaign is the first content born out of Harley-Davidson’s new crowd-sourcing Facebook application called Fan Machine.  Fan Machine allows Harley-Davidson’s 3.3 million Facebook fans to review an advertising brief, submit ideas and vote on submissions from other community members.

 The centerpiece of the new campaign is a series of digital videos featuring genuine Harley-Davidson riders and a corresponding stereotype showcased as a Twitter hashtag – “#StereotypicalHarley [fill in the blank].”  The ads are designed to start a conversation that will come alive in the social sphere through Harley-Davidson’s Web site and social platforms.

 “The beauty of the ‘E Pluribus Unum’ campaign is that it uses the element of surprise that exists in every Harley-Davidson owner to inspire people to think about riding our motorcycles,” said Scott Beck, Harley-Davidson’s General Manager of Marketing Operations for North America.

 The ‘E Pluribus Unum’ campaign is based on an idea submitted by Harold Chase, from Tukwila,Washington, through the Fan Machine and the riders were casted on Twitter. Harley-Davidson worked with existing marketing partners including Victors & Spoils, VSA Partners, Digitas and Sapient to bring the entirely digital campaign to life.

Harley-Davidson® Events Rule @ Sturgis 2011 Rally

MILWAUKEE (July 12, 2011) – Harley-Davidson riders and enthusiasts will revel in one of the motorcycle world’s most unique and exciting events at the 71st Annual Sturgis Motorcycle Rally in South Dakota’s legendary Black Hills region.

 

The Harley-Davidson Road Tour will run from Saturday, August 6 through Saturday, August 13 at its location at the intersection of 3rd and Lazelle streets in downtown Sturgis. All Harley-Davidson activities in Sturgis are free of charge and include the following:

New 2012 Harley-Davidson motorcycles, H-D1 customization and MotorClothes® riding gear and apparel, including free helmet fittings

·        Harley-Davidson Custom Ride-In Show, Thursday August 11

·        XR1200 Racing Experience presented by Harley-Davidson Insurance

·        Muscular Dystrophy Association (MDA) pin sales and Custom Motorcycle Raffle

·        Free Bike Wash

·        Willie G. Commemorative Merchandise

·        AMD World Championship of Custom Bike Building, August 8-10

·        Women’s Area including the JUMPSTART rider experience, bike lift and more

 

Harley-Davidson demo rides for the new 2012 motorcycles will be available in Sturgis at Hersrud’s Chevrolet Dealership near Interstate 90 at Exit 30 from Saturday, August 6 to Friday, August 12. Riders can enjoy as many bikes as they want, but must have a valid motorcycle license and adhere to riding gear requirements and safety rules. There will also be a 2012 Harley-Davidson motorcycle display at this location, including a Fit Shop display for motorcycle customization.

 

For a complete listing of Harley-Davidson events at the 2011 Sturgis Rally, please visit www.harley-davidson.com/sturgis

Some incredibly creative and passionately customized bikes at the Sturgis Rally will be displayed at the Harley-Davidson Ride-In Show, on Thursday, Aug. 11 at 3rdand Lazelle streets. There is a $10 entry fee, and all proceeds will be donated to MDA with cash prizes awarded in all categories.

There will be a pin stop and merchandise sales for Harley Owners Group (H.O.G.) members at the Harley-Davidson Lazelle Street location, H.O.G. members can get a special pin at the AHDRA races, and more information on other H.O.G. events is available at www.members.hog.com

 Race fans will be able to check out the AHDRA Screamin’ Eagle Performance Parts Race at the Sturgis Dragway on August 10 and August 11, so visitwww.ahdra.com

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com