Why We Ride

From the reports of early screeners, this movie lives up to it’s trailer.  Have you seen it?  Let us know what you thought about it in the comments.

 

Bonfire Hearts Reminiscent of Easyrider Theme

bonfire hearts 3It’s not Steppenwolf”s Born to Be Wild but the video from James Blunt’s newest release, Bonfire Hearts pays homage to that one thing most of us have at the top of our bucket list, The Great American motorcycle road trip.   In the video, Blunt rides across the wide open West on a customized 2007 Harley-Davidson Nightster, borrowed from Greg  Pierce, a Jackson Hole Wyoming resident who also appears in the video, along with local bikers, Kevin Anderjaska, Mark Wittig and Wayne “Grizz” Dyess.

The final scene in the video came about quite by accident when newlyweds Tim and Sarah Farris arrived at the One Ton Pig to celebrate their nuptials and stumbled into the cast and crew filming the video in the parking lot.  The producers saw the bride in her dress and included the couple dancing in the final edit.  The couple said Bonfire Hearts has become their wedding song, and the experience was a moment that will live forever in their memory.  The YouTube video has been viewed over 1 million times.

The groom Tim Farris said the couple didn’t want to obsess over the schedule on their wedding day, preferring to take things as they came, which is what led to their inclusion in the video.  “It was pretty magical,” Tim Farris said. “The best things that happen in life are things that aren’t planned.”

The Brotherhood of the Boardroom

INC. Magazine Hosts A Select Group of Motorcycle Riding CEO’s and Business Owners For The First Of Its Kind “Riders Summit” in North Las Vegas This Fall

valley of fireAsk any motorcyclist worth their chaps and he or she will tell you they’ve had the experience of finding an unexpected waterfall, twisty road or breathtaking sunset vista at least once during their time spent in the saddle.

It’s a word INC. Magazine president Bob LaPointe, and author Dwain M. Deville are both familiar with.

But what does that have to do with motorcycle riders and entrepreneurs? A lot more, it seems, than anyone knew or guessed. That is until a year or so when LaPointe put together the first CEO ride at an INC 5000 conference in Phoenix Arizona.

LaPointe, himself a “boomerang” Harley-Davidson rider (someone who grows up riding motorcycles and leaves it while raising a family and returns when the kids are grown) says he wasn’t thinking about the business implications at that first ride.

“I decided that I’d just try getting together a group of entrepreneurs, CEO’s of privately held companies that tend to attend our national conferences and we’d take a ride of 4 or 5 hours together prior to the conference. I did it for the first time in Phoenix and we had 20 riders sign up.”

bob lapointe

Founder and co-host Bob LaPointe is the president of INC. Magazine.

LaPointe says something quite unexpected and magical happened after the ride. “It was serendipity. This group of riders (who didn’t know each other before the event) stuck together like glue through the entire conference. We saw them in sessions together, they would sit at meals together. If someone was local, they would invite all the riders over to their homes for dinner, we’d see them late night at the bar together drinking beer.”

DMD (1)

Summit co-host Dwain M. Deville is a professional speaker, author and entrepreneur.

The bonding that resulted in that first, (and several subsequent rides) inspired this first ever event, INC Riders Summit. Sponsored by Inc Magazine and hosted by author Dwain Deville, (Bikers Guide to Business) scheduled for November 12-15 at the Aliante Casino & Resort, in North Las Vegas NV. The Riders Summit promises to be a very different networking and community event that will bring together some of the most extraordinary CEO’s in the world, INC 5000 companies, growth companies, entrepreneurs, for highly interactive networking and business sessions with afternoon, into early evening rides, sprinkled with other great experiential activity such as trap shooting and premium cigar sampling.

The Riders Summit itself is the result of a chance meeting between LaPointe and Deville. Deville was at a conference promoting his book, Bikers Guide to Business, when he overhead LaPointe talking about surviving cancer. Deville, also a cancer survivor, introduced himself and offered LaPointe a copy of his book, who upon reading the title, revealed that he rode a Harley. The two men struck up a conversation which led to a 90 minute meeting in the offices of INC. Magazine which led into the CEO rides at the INC Conferences, which sparked the birth of the Riders Summit.

Limited to 50 spots, the total cost of the (all inclusive) summit is just under $5,000 which includes meals, hotels, chase vehicle and even the motorcycle you’ll need while you’re there. While that sounds high, think about how much you may have spent for a few days in Daytona or Sturgis during one of the national rallies. From a business standpoint, you probably could not claim any of that as legitimate business expenses, nor were you in a position to meet potential customers or form long lasting business partnerships.

1a speakers

Deville says price was carefully considered to attract the top level CEO’s who can afford it. “If you’re going to drop 4500 dollars you’re already going to understand the investment and the benefit of that investment. Because you’re going to meet people at your level, you’re going to meet people doing business in certain ways.” Deville added, “It’s the opportunity to really create a whole new tribe. A different tribe of people at your level.”

LaPointe and Deville both laugh at the prospect of forming a C-Suite exclusive “biker club” like the Brothers of the Boardroom or the Wall Street Disciples.  Neither men rule out the possibility of a future club, but LaPoint says, “My vision of success is to be riding someday and by serendipity finding somewhere a woman, guy or couple wearing one of our damn cool t-shirts or jackets with INC Riders Summit logo on it.”

Knowing his history with serendipity, that’s a chance meeting we’d put high odds on happening.

For more information on the inaugural INC. Riders Summit, visit www.riders.inc.com

Harley Hints at Entry Level Model Made in India and Electric Bike

made-in-india-bikeWe can’t confirm it, but Gizmag is reported that during the recent 110th anniversary celebrations, Harley-Davidson H-D’s COO (Chief Operating Officer) Matthew Levatich said the brand is planning to release a 500cc model to appeal to entry level riders, and that it will probably be built overseas.  Levatich is quoted as saying, “We have Harley-Davidson factories in India and Brazil – can we leverage those facilities and expertise so it can get to the, for example, Indian consumer, faster?  These are things we are becoming more open-minded to, but we understand the importance of ‘made in America’ – the American quality, spirit and integrity that matters to the customer.”

Levatich also said he’s often asked about an “electric”  model.  “People would say ‘hell no’. But why not: our engineers are quite intrigued with the idea of what an electric Harley would look like, sound like and feel like. And would it be visceral, would it be emotional, would it be luscious. And there’s a way to do that I believe, and it would be very exciting.”

Industry insiders speculate that the threat of a revived Indian Motorcycle Co is the reason Harley-Davidson is exploring every potential avenue to reverse its shrinking demographic base by attracting younger riders who may not care about where a bike is manufactured.

Read the report at Gizmag here

HARLEY-DAVIDSON REDEFINES MOTORCYCLING WITH PROJECT RUSHMORE

MILWAUKEE (Aug. 19, 2013) –Yesterday, Harley-Davidson unveiled its new lineup of 2014 motorcycle models during the company’s Annual Dealer Meeting in Denver, Colo. The star of the show is not a single bike – rather eight new bikes under the banner Project RUSHMORE, the outcome of a new customer-driven product development effort, which Harley-Davidson implemented to re-engineer the world’s best-selling line of touring motorcycles. The road trip will never be the same.

In the largest scale new model launch in the company’s 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist’s experience.

Through the implementation of Project RUSHMORE, Harley-Davidson maintains its leadership in the luxury touring and performance bagger segments with motorcycles that are smart, comfortable, responsive and simply stunning.

A Journey, Led by Riders

“Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” said Scott Habegger, Harley-Davidson Director of Motorcycle Planning. “The voice of the customer is represented not just up front, but throughout the process. In our product development process, we gather input and ideas at formal focus groups, but also at all the events we attend, at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner. In addition, Harley-Davidson dealers provide valuable input. We then take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design. With these inputs approved, we are then able to get into production very quickly. We really feel that we are in this together as riders.”

Harley-Davidson listens and responds like never before, and Project RUSHMORE produces thoughtful innovations and technology enhancements that build on the technological foundation that established the company’s dominant leadership in the touring motorcycle segment and collectively transform the Harley-Davidson Touring and Trike motorcycle platforms. Those enhancements slot into four customer-defined categories:

Control:  Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence.  Each model features the new Twin-Cooled™ High Output Twin Cam 103™ or the High Output Twin Cam 103™ powertrains – both with fuel injection, Reflex™ Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker™ LED and Dual Halogen lighting.

Infotainment: New color-screen Boom! ™ Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.

Feel: Aerodynamics and ergonomics come together to improve comfort – from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.

Style: The form and the function of many components are improved – a larger Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.

Project RUSHMORE recalibrates the expectations of touring for motorcyclists. The above elements of Project RUSHMORE are applied to the following 2014 Harley-Davidson Touring motorcycle models:

14_FLHR_AF

Road King®

High Output Twin Cam 103™ powertrain

Stiffer 49mm forks

Dual Halogen headlamp and halogen fog lights

Impeller cast aluminum wheels

Restyled saddlebags with One-Touch latch

Low-profile front fender

Improved instrument graphics

New intuitive hand controls

Available Reflex™ Linked Brakes with ABS

 

14_FLHX_LStreet Glide®

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 4.3 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Dual Halogen headlamp

Enforcer cast aluminum wheels

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Available Reflex™ Linked Brakes with ABS

 

14_FLHXS_AFStreet Glide® Special

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 6.5GT infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Gloss Black inner fairing and color-match fairing skirt

Stiffer 49mm forks

Premium Ride Hand-Adjustable Low Rear Shocks

Dual Halogen headlamp

Enforcer cast aluminum wheels

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

 

14_FLHTCU_AFElectra Glide® Ultra Classic®

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 4.3 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Impeller cast aluminum wheels

Restyled Tour-Pak with One-Touch latch

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

 

14_FLHTK_AFUltra Limited

Twin-Cooled™ High Output Twin Cam 103™ powertrain

Hydraulic clutch

Stiffer 49mm forks

Boom! Box 6.5 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Gloss Black inner fairing

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Contrast Chrome Impeller cast aluminum wheels

Restyled Tour-Pak with One-Touch latch

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

Tri Glide® Ultra

Twin-Cooled™ High Output Twin Cam 103™ powertrain

Hydraulic Assist & Slip clutch

Boom! Box 6.5 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Restyled Tour-Pak with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Linked Braking system

New rear brakes with 16 percent larger rotors

Foot-operated parking brake

As Harley-Davidson Prepares for An Indian Revival it Drops Road Glide From Lineup.

harleydavidsonroadglideultra-600Harley-Davidson officials confirmed in an investor conference call Thursday that it intends to discontinue the FLTRX Road Glide Custom and the FLTRU Road Glide Ultra from its 2014 model line up.   Senior vice president and CFO John Olin said the decision was part of the company’s typical process of bringing models in and out of the lineup each year as it introduces new bikes.  “While those two Road Glide models are strong for us, they represent a relatively small portion of our touring sales,” Olin said in the investor call. “We don’t expect any large impact for taking those two models out for the next model year.”

HD’s Chief Operating Officer Matt Levatich told the Milwaukee Business Journal the decision to discontinue those models was so the company could plan ahead for their business and “manage customer expectations.  HD officials say the cuts would not have a material impact on sales going forward.

CEO Keith Wandell told MBJ Harley management isn’t taking the competition lightly, but “we believe the way we’ve positioned our company and how we’ve transformed product development and the pipeline of products we have coming … Our job is to just bring great products to market and make sure we’re winning with great products.”

Wandell gave props to Polaris for picking Sturgis to relaunch the once famous brand. “I think they’ll get certainly a lot of traffic, a lot of folks looking,” Wandell told me. “But it’s just going to be folks that are at Sturgis. I think when we then unveil our new products a couple weeks later, I think it’ll more than offset what’s been done there.”

Peterson Museum Throws Motorcycle Icon a Birthday Bash

Arlen Ness PhotoLos Angeles, Calif. (June, 2013) – Few, if any, have had a more prolific and respected career in custom motorcycle building than Arlen Ness, and the Petersen Automotive Museum is thrilled to honor the man himself and his creations with a Birthday Bash on July 12, followed by a motorcycle cruise-in on July 13 and a special summer-long exhibit titled Arlen Ness: Art on Two Wheels.

The Arlen Ness Birthday Bash on July 12 at 6p.m. will include cocktails and dinner in celebration of Ness. Friends of Arlen Ness will speak to honor the legend, who will also answer questions from the audience. Tickets are $95 and can be purchased at www.Petersen.org.

The exhibit will open on Saturday, July 13, marked with a V-Twin Cruise-In from 9 a.m. to 2 p.m. Anyone who rides a motorcycle to the museum will receive free parking and two-for-one admission to the museum. Arlen Ness will be signing autographs at 11:00 am.

Arlen Ness: Art on Two Wheels, which runs through Sept. 8, 2013, will feature motorcycle masterpieces built by Arlen Ness that together embody a style and spirit that blends sculpture and the thrill of motoring on two wheels. Alongside Arlen’s bikes will be others built by his son Cory and grandson Zach—three generations of the Ness family have crafted some of the most stunning and trend setting custom motorcycles to ever grace the highway.

Ness began his career in the 1960s with the customization of a 1947 Harley Knucklehead. After entering the bike in local shows, he was noticed by future customers and started a business custom painting bikes. As his popularity grew and demand increased, Ness began selling custom parts and custom motorcycles with a stretched and lowered style which became the hallmark of his designs. After more than four decades, Ness has a large product line specializing in Victory and Harley-Davidson accessories and has received a variety of awards including Builder of the Year, Lifetime Achievement Awards and induction to the Motorcycle Hall of Fame.

Harley-Davidson World Ride Tops 10 Million Miles; Record Mileage Eclipses 2012 Total by 28 Percent

E8Milwaukee (June 28, 2013) – Motorcycle riders from around the world enthusiastically joined members of the Harley Owners Group (H.O.G.) on June 23 and 24 to shatter last year’s record mileage total for the Harley-Davidson World Ride by collectively logging more than 10 million miles, a 28 percent increase over the 2012 total. 

Launched in 2008 as H.O.G.’s Million Mile Monday, the annual event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2012, participants logged 7,799,140 miles, but this year as riders celebrated the 110th Anniversary of Harley-Davidson Motor Company and the 30th Anniversary of H.O.G. that culminates this Labor Day weekend in Milwaukee, they blitzed that record by more than 25 percent, tallying an official total of 10,018,231 miles. Riders logged their miles solo, in groups large and small, and through a variety of dealer-led events around the world.

“Harley-Davidson riders are universally united by a special bond that celebrates freedom, independence and self-expression, and the incredible participation in the World Ride this year proves that there is no better way to experience those themes than by riding a motorcycle,” said Ken Knuteson, Director of the Harley Owners Group. “Riding 10 million miles in two days is an impressive statistic, but this accomplishment truly represents the passion we share as a global family of riders.”

Riders from 65 countries participated in this year’s World Ride, with these five countries posting the highest totals:

United States: 4,507,025

Brazil: 1,409,098

Mexico: 1,022,319

India: 983,431

Spain: 352,815

Every mile ridden by participants in this year’s Harley-Davidson World Ride was logged by the online mileage accumulator at h-d.com/worldride, where a rolling odometer recorded the collective distance traveled by all participants in the World Ride in real time as entries were added. Each participant was able to download a commemorative certificate of participation with his or her mileage total for the day.

For more information about the Harley Owners Group, visit hog.com.

 

The HOGs Are Coming To The Strip

vegas HDThe principals of Las Vegas Harley-Davidson have announced plans to construct an $18 million dollar flagship dealership on the south end of the Vegas Strip, close to the iconic “Welcome to Las Vegas” sign, according to the Vegas Review Journal.  The planned 50,000 square ft tw0-level building will replace the current 70,000 sq. ft store located about 2.5 miles from the strip.

Don Andress President, and Tim Cashman, Las Vegas Harley-Davidson vice president, said they have been looking for a Strip site for six or seven years but noted the per-acre cost of $30 million to $40 million was too costly.

The pair said they purchased this 5.25 acre lot for $8 million dollars.

Andress and Cashman project the move will boost revenue 20 percent over the current location with increased sales of new motorcycles, rentals, accessories and clothing.

Andress said 2012 total annual sales were about $60 million, which were 10 percent to 15 percent more than in 2009 when the economy suffered. Annual sales peaked at $80 million in 2005, a huge spike from sales of $3.7 million in their inaugural year in 1995, Andress said.

 

“Going Fishing” on a Harley-Davidson

It’s not quite viral, but this video, titled Raul Echeverz Harley-Davidson (no such dealer exists) has been viewed over 100,000 times.  It’s not quite commercial production quality, but someone went to a lot of time and effort to put out the message that to pick up attractive strange women in the city, all you need is a spare helmet and a Harley-Davidson.