Victory, Indian and Harley-Davidson Vie For Attention During Bike Week

DaytonaIndian Motorcycles will unveil their new engine to the public on March 9th at Dirty Harry’s Pub.  They’ve planned a big event, bringing in Mike Wolfe, of American Picker fame and are hinting at an even bigger surprise  to come.  While the event is not open to the general public, (only registered VIP’s and Press) it’s undoubtedly going to cost Polaris more than just a few coins.

Besides events for the general public, corporate shingdigs like this demonstrate the economic impact of the spring Bike Week as hundreds of local businesses depend on the influx of motorcycle owners to start the cash registers ringing early.

Besides the money spent on Indian, Polaris is investing heavily in Victory with events all over the Daytona area during bike week.  A Victory bike night at the Broken Spoke March 12th, A custom bike show March 13th at Volusia Motorsports, and a Victory Patio party at BJ’s Brewhouse on International Speedway Blvd on March 13th.  A new Victory dealership at 402 N. Beach St. will have a grand opening party March 14th.  A Victory ride and reception will start at 11am March 15th from Volusia Motorsports and ride to the Victory Reception at the Blue Grotto in the Halifax Marina (1-3pm)

Harley-Davidson is going all out as well in Daytona with events that tie into the 100th anniversary of the iconic brand.

More after the poll

Harley-Davidson will present a unique 110th Anniversary display at Riverfront Park on Beach Street in Daytona from Saturday, March 9 to Saturday, March 16, from 9 a.m. to 6 p.m. daily.

Harley Owner’s Group (H.O.G.) events in Daytona include pin stops at Beach Street and the Speedway, an area celebrating H.O.G’s 30thAnniversary on Beach Street, and a special event for H.O.G. members Friday, March 8 from 7 p.m. to 9 p.m. at Mikey Luv’s Bar & Grill on Main Street.

Harley-Davidson will give 2013 motorcycle demo rides, along with motorcycle displays, Traxxas Experience, beverages and free parking at Daytona International Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard from Saturday, March 9, to Saturday, March 16, 9 a.m. to 5 p.m. daily.

The 7th Annual MDA Women’s Ride takes place Tuesday, March 12 with registration on Beach Street starting at 8 a.m. and the ride landing at Destination Daytona at 10:45 a.m.

Harley-Davidson will also be at Bikers on the Boulevard on Mary McLeod Bethune Boulevard in Daytona Beach March 14-16 from 3 p.m. to 10 p.m.\

For a complete listing of Harley-Davidson events, please visit our website at www.harley-davidson.com/events and there will be online coverage from Daytona at www.harley-davidson.com/110daytona.

 

Harley Stereotypes Come Out on Facebook

With Daytona’s Bike Week just a week away, Harley-Davidson wants to know, can you spot a biker?  Or more specifically the typical Harley-Davidson owner?  For the general public the stereotypical Harley owner is often much different from the reality and in HD’s new “No Cages” campaign, the following video puts real Harley riders in the spotlight, while challenging stereotypes and launching the new Seventy-Two Sportster model.

 Titled ‘E Pluribus Unum,’ or “out of many, one,” the new campaign is the first content born out of Harley-Davidson’s new crowd-sourcing Facebook application called Fan Machine.  Fan Machine allows Harley-Davidson’s 3.3 million Facebook fans to review an advertising brief, submit ideas and vote on submissions from other community members.

 The centerpiece of the new campaign is a series of digital videos featuring genuine Harley-Davidson riders and a corresponding stereotype showcased as a Twitter hashtag – “#StereotypicalHarley [fill in the blank].”  The ads are designed to start a conversation that will come alive in the social sphere through Harley-Davidson’s Web site and social platforms.

 “The beauty of the ‘E Pluribus Unum’ campaign is that it uses the element of surprise that exists in every Harley-Davidson owner to inspire people to think about riding our motorcycles,” said Scott Beck, Harley-Davidson’s General Manager of Marketing Operations for North America.

 The ‘E Pluribus Unum’ campaign is based on an idea submitted by Harold Chase, from Tukwila,Washington, through the Fan Machine and the riders were casted on Twitter. Harley-Davidson worked with existing marketing partners including Victors & Spoils, VSA Partners, Digitas and Sapient to bring the entirely digital campaign to life.