American Motorcyclist Association appoints Vice President of Industry Relations and Corporate Member Programs

PICKERINGTON, Ohio — The American Motorcyclist Association (AMA) is pleased to announce that industry veteran Jim Williams has joined the association as Vice President of Industry Relations & Corporate Member Programs. Williams will be responsible for directing the AMA’s outreach to the motorcycle industry as well as creating related membership programs for manufacturers, distributors and aftermarket companies.

With more than 25 years of industry involvement, Williams was most recently the Director, Sales Planning & Promotion for Kawasaki Motors Corp., USA and he concurrently served as Vice Chairman of the AMA Board of Directors. Williams also has trade association experience, having worked for the Motorcycle Industry Council from1986 to 1995, where he coordinated land-use efforts for the industry with the goal of preserving and expanding OHV riding opportunities across the U.S.

“I am very happy to report that Jim Williams has joined the AMA’s executive team,” said AMA President and CEO Rob Dingman. “Jim has extensive knowledge of the motorcycling community and brings a wide variety of experience from his years at Kawasaki. He was a key member of the team responsible for the company’s increase in motorcycle market share, and he is well regarded throughout the motorcycle industry.

“In addition, as Vice Chairman of the AMA Board of Directors, Jim understands the needs and direction of the AMA, our clubs and our members. I can think of no one more qualified to lead our outreach to the industry as we grow the AMA into the future,” Dingman said.

“It’s a great feeling to be joining the AMA executive team,” added Williams. “For many years, I have been active in the motorcycling community’s struggle with the challenges to current and future riding opportunities, and have done what I could within the industry. By joining the AMA at this time, I can more effectively contribute to the reforms that Rob and the board have undertaken to strengthen and grow the membership of the AMA. There is no organization better positioned to protect our riding lifestyle and freedoms, and I look forward to the opportunities ahead.”

Williams is an avid motorcyclist and has been riding motorcycles since he was 7 years old. He is an AMA Charter Life member and enjoys long-distance adventures in the wide-open spaces of Baja, Nevada and the California desert. Formerly an active participant in AMA District 37 racing, he still competes on occasion.

Williams will be based in Southern California.

ZERO MOTORCYCLES ADDS NEW LEADERSHIP NAMING INDUSTRY VETERAN SCOT HARDEN AS VICE PRESIDENT

Scot HardenZero Motorcycles today announced that Scot Harden has joined the company as Vice President of Global Marketing. Harden, who comes to Zero from BMW/Husqvarna, brings more than 40 years of racing, management, product development and brand building experience in the motorcycle industry to Zero. Throughout his career, Harden has held executive sales, marketing and race team management positions with a proven record of success in expanding market share and enhancing brand awareness for leading European motorcycle OEMs, most notably KTM, dating back to 1982. He returned to BMW/Husqvarna in 2008 and served as the National Marketing Director and Race Team Manager prior to making the jump to Zero.

“Scot is a seasoned veteran, whose experience, management style and innovative thinking will help us to achieve new levels of brand awareness and market acceptance while complementing our existing efforts,” said Gene Banman, CEO of Zero Motorcycles. “He is an excellent addition to our management team and we are looking forward to working with Scot in his new capacity at Zero Motorcycles.”

Harden began his career in 1973 as a Husqvarna factory Baja/Desert rider and he remained with the team until 1986, cementing his induction to the AMA Hall of Fame by amassing 20 different International motorcycle racing titles and more than 200 wins including two SCORE Baja 1000 wins, three SCORE Baja 500 wins and two SCORE Championship titles. Harden capped off his illustrious racing career by conquering the formidable Dakar Rally in 2005. Among his many accolades and accomplishments, Harden served as Vice President of Marketing and Communications at KTM for more than 20 years where he developed the KTM Sportmini line of motorcycles and the KTM Jr Supercross Challenge.

“I couldn’t be more excited or more invigorated by the opportunities that lie ahead for Zero,” said Harden. “We have a real chance to transform the industry and I’m looking forward to working with the team at Zero to implement their vision and to see the change that it will bring.”

About Zero Motorcycles:

Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture, and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology.