New ApriliaUSA Video: Can Technology Help You Become a Better Rider/Racer?

NEW YORK, NY – June 15, 2011 Motorcycle performance is being revolutionized and, for the first time, this new era heralds increased rider control and safety as much as it does more power and less weight. At the forefront of that revolution is ApriliaUSA with its advanced new Performance Ride Control system. Unlike rivals, APRC isn’t just a safety net, but instead works to enhance rider control, allowing RSV4 riders to wring the maximum possible performance from their motorcycle.The individual components of Aprilia Performance Ride Control (Launch Control, Wheelie Control, Traction Control and Quick Shift) are explained in this video.

Can technology help you become a better motorcycle rider or racer on and off the track? ApriliaUSA says “absolutely” – and the Italian manufacturer is showing you how it’s done with an adrenaline-charged new video. Enter Aprilia Performance Ride Control

(APRC) as seen on the new Aprilia RSV4 Factory APRC SE and RSV4 R APRC.  To highlight the APRC features and how riders can benefit by the use of the electronics package to ride like a champion on and off the track, check out this short video released from Aprilia USA today:

Link to video: http://www.youtube.com/user/TheApriliaUSA

Backed by a record of 45 World Championships, 327 race victories and 277 MotoGP wins, Aprilia’s experience and knowledge gained on the track has paved the way for cutting-edge innovation and technological advancements for their production bikes.  In fact, the Aprilia RSV4 took the Triple Crown in the World Superbike Championship last year.  From there, Aprilia transferred its racing technology from champion Max Biaggi’s RSV4 directly to their production-based motorcycles. Unlike past generations, the new RSV4 was built with APRC, the same technology used on the winning RSV4.

The new APRC system features four levels of control: ATC (Aprilia Traction Control), AWC (Aprilia Wheelie Control), ALC (Aprilia Launch Control) and AQS (Aprilia Quick Shift). All of the APRC systems work together to produce quicker lap times.

·         Aprilia Launch Control gets you off the line faster;

·         Aprilia Quick Shift lets you get up to top speed faster;

·         Aprilia Wheelie Control lowers the front end under hard acceleration and out of bends;

·         Aprilia Traction Control lets you explore cornering limits with 8 levels of sensitivity.

Developed for and proven on Max Biaggi’s World Championship-winning RSV4 superbike, APRC combines four individual components — launch control, wheelie control, traction control and quickshift into one seamless system. The rider can program individual levels of intervention or disable each system individually, but in action, they’ll only experience greater control and increased confidence.

Aprilia Launch Control works with both Wheelie Control and Traction Control to facilitate the fastest possible race starts. Three rider-programmable modes make this accessible to everyone from novices to experts. Once set, the rider only has to hold the throttle wide open and modulate the clutch to launch the RSV4. Launch Control holds revs at maximum torque — with programmable rpm thresholds from 9,500 to 10,000rpm — while preventing the wheelies and wheel spin that could limit performance. Once the RSV4 crosses 100mph and 2nd gear is selected, Launch Control disengages. The Aprilia RSV4 is the first street-legal motorcycle to ever be equipped with Launch Control.

Aprilia Wheelie Control APRC uses multiple data points including acceleration, attitude and throttle position to determine if a wheelie is actually occurring. Rival systems are much less sophisticated, simply comparing the differences in wheel speeds. All that data allows APRC not just to cut power when a wheelie is detected, but to incrementally modulate the height of that wheelie, maintaining maximum acceleration in safety. This advantage is especially felt while cornering, enabling the front tire to maintain contact with the track as the RSV4 drives out of corners.

Aprilia Traction Control allows riders to intuitively select eight different levels for different corners on the same track. In addition to comparing wheel speeds, APRC consults a gyroscope to determine lean angle and an accelerometer to determine acceleration. Unlike rival traction control systems, this enables APRC to maintain rather than simply cancel slides. Since maximum acceleration is achieved beyond the threshold of complete grip, this makes motorcycles equipped with APRC faster. While in that controlled slide, APRC also allows riders to determine their own angle of slip using the throttle. More throttle equals more slide and vice versa. Because all this occurs while the RSV4 is prevented from spinning out of control is indicative of how sophisticated APRC is.

Aprilia Quick Shift also brings novel functionality. Like other systems, RSV4 riders can use it to upshift without closing the throttle. APRC can complete shifts in just 40 milliseconds. Unlike rivals, Aprilia’s solution will bring benefits away from full-throttle too. APRC evaluates the ride mode selected, throttle position, gear position and acceleration to determine how to deliver the smoothest possible shift. RSV4riders will most appreciate this while riding at the limits of adhesion, shifts will no longer have the potential of crudely breaking grip.

Combined, APRC works to increase rider safety in the same way as rivals. But where their traction and wheelie control systems can do only that, APRC seamlessly facilitates enhanced rider control. APRC is the only traction control system that allows for re-calibration to different tire sizes, as no other manufacturer offers this.

Ducati Reports 68% Retail Sales Growth for Q1 in 2011

CUPERTINO, Calif.- Ducati North America is proud to announce its third consecutive quarter of motorcycle sales growth, beginning 2011 with a 68 percent Q1 retail sales increase over the same period in 2010.

“We have had an outstanding start to the year”

Ducati’s strong start to 2011 continues a trend of consistent growth in the Italian manufacturer’s most important foreign market. The positive sales figures in North America represent the entire 2011 model lineup, an important signal that growth has been driven by demand for every single model.

“We have had an outstanding start to the year,” said Cristiano Silei, CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most popular new product, the Diavel, which arrived in dealer showrooms late March.”

The fantastic Q1 results fall in line with Ducati’s 2011 sales plans. The coming month’s sales will also be fueled by the new Monster 1100EVO and Multistrada 1200 Pikes Peak Special Edition, supported by several key activities. Ducati has named April “Diavel Ride Month,” during which motorcycle enthusiasts will have the opportunity to experience the new Diavel firsthand through dealer test-ride experiences. June also marks Ducati’s return to the Pikes Peak International Hillclimb, where the Multistrada will compete for an overall victory in the race to the clouds. Additional marketing programs will be announced soon surrounding a riding experience for the Diavel and Multistrada models, as well as the North American launch of the new Monster 1100EVO.

For more information about Ducati North America and its line of sporting motorcycles, please visit www.ducatiusa.com.