Zero Motorcycles to Showcase Full Product Line And Provide Demo Rides at 2011 MotoGP AT Laguna Seca

SANTA CRUZ, Calif. (July 19, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology, today announced it will be in attendance for its third consecutive year at the 2011 MotoGP at Mazda Raceway Laguna Seca. During the three day racing event, spectators will be invited to Zero’s newly developed tradeshow booth to take a closer look at the Zero Motorcycles 2011 product offerings, which are all available for purchase today. Always a hit at MotoGP, Zero will also be hosting its demo ride program, giving consumers the opportunity to take a Zero Motorcycle for a quick test ride to see and experience the world’s largest line-up of electric motorcycles.

“MotoGP is one of the biggest venues in the country that brings together motorcycle enthusiasts from all walks of life. Each year we look forward to showing spectators our newest products and this year is no different. Our 2011 product line is the strongest, fastest and most fun to ride bikes we’ve ever built,” said John Lloyd, VP of Global Sales, Zero Motorcycles. “Our new tradeshow booth will be a big highlight for us this year as it will really give consumers a different kind of Zero Motorcycles experience with new interactive kiosks and improved visuals of our motorcycle line.”

Zero Motorcycles’ demo program will kick-off Friday at 10 a.m., in the Yamaha Marketplace at Laguna Seca, Demos will continue throughout the weekend from 10 a.m. to 3 p.m. on Friday, Saturday and Sunday. Interested spectators that desire a test ride will be required to present a valid motorcycle license and sign a waiver. Due to limited space, interested spectators and media can Pre-Schedule a ride time online to avoid long lines and to ensure a quality riding experience. Zero Motorcycles executive and technical staff will be on-site to answer any consumer product inquiries.

About Zero Motorcycles

Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit: http://www.zeromotorcycles.com

Zero Motorcycles Expands Sales Channel, Adding Traditional Dealership Model For Enhanced Consumer Retail Experience

SANTA CRUZ, Calif. (July 12, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology, today announced the expansion of its current sales model to now include traditional motorcycle dealers as a point of purchase for retail customers. The development of a traditional dealership program has been part of Zero’s strategic plan for more than a year as the company continues to ramp up its manufacturing capabilities. The new dealership experience now provides consumers with a location to see and experience Zero’s expansive and rapidly growing product line all in one place. Eight of the most recognized and largest multi-line dealers have signed on to carry Zero’s entire product line.

 

-Malcolm Smith Motorsports(Riverside, California)

-MotoWorld of El Cajon  (El Cajon, California)

-Escondido Cycle Center (Escondido, California)

-Mission Motorcycles (Daly City, California)

-NorCal MasterCraft (Sacramento/Pleasanton, California)

-Grand Prix Motorsports  (Littleton, Colorado)

-C&C Sports (Brighton, Michigan)

-Hitching Post (Fridley/Hopkins/South St. Paul, Minnesota)

“As we continue adding new motorcycles to our product line-up, consumers are looking to experience our products in more of a traditional retail setting that allows for them to touch and feel all of our bikes in one location and at one time,” said John Lloyd, VP of Global Sales, Zero Motorcycles. “It has always been part of our strategic plan to add multi-line dealerships to the mix and the timing is now right for us to move in this direction. Dealers have been requesting we alter our sales model for the past few years so they could begin selling our products and we are now in a position to successfully do this.”

The new dealership model for Zero will include the United States and Canada as part of the initial rollout and is a major transition in the development of Zero’s distribution model (Canadian dealership partners will be announced in an upcoming release). Zero’s current sales channel is predominately internet-driven through www.zeromotorcycles.com , with consumer test rides being conducted by field representatives.

Now interested buyers can go directly to their nearest Zero Motorcycles dealership to test ride and buy a Zero on-site. Once the official transition is completed, Zero Motorcycles will no longer sell motorcycles directly to consumers, unless purchasing from a powersports dealer is not feasible.