Victory Storm Sturgis

Victory Motorcycles is making its presence
felt at the 71st Annual Sturgis Rally in
2011. In addition to their unique, downtown Sturgis
location, Victory will have its largest ever test fleet
available for demo rides. As an official Sponsor of
the Sturgis Legendary Buffalo Chip, Victory will be
participating in Chip activities all week and donating
a bike to be given away at the end of the rally. Here’s what
Victory owners and other rally goers can look forward to:
• Demo Rides on all Victory models, August 6-12 9:00 -5:00, I-90,
Exit 30
• A Victory Owners Ride and Reception at the Buffalo Chip August 11
- 3:30 – 5:00 p.m. self-guided ride
- 5:00 – 8:00 p.m. reception
• A Chance to win a Free Klock Werks customized Victory Kingpin
(register @ buffalochip.com)
• A Unique Display of Victory Products at 1100 Main Street,
August 6-12 9:00 a.m. – 9:00 p.m.
• VIP visits from Victory partners Arlen, Cory and Zack Ness, Roland
Sands, The Klock Werks team and Survivor TV Series star Rupert
Boneham
The historic bank building that Victory occupies at First and Main in
downtown Sturgis will showcase their latest models including the
early release 2012 High-Ball that was introduced in January. Rally
apparel and complete information on the entire line of Victory
Motorcycles will also be available.
Three 18-wheelers from Victory’s six-truck national demo fleet will
provide more than 30 bikes for free demo rides. The demo site is
located less than a mile from downtown Sturgis at Exit 30 on I-90.
Victory manufacturers more than 16 models – all powered by the
Freedom 106 engine with 6-speed transmission. Most models from the
value priced, blacked-out 8-Ball series to the Victory Vision Tour
will be available to ride from Saturday August 6th to Friday August
12th from 9 a.m. till 5 p.m. Downtown hours for the Victory Store will
be Saturday, August 6th until Saturday, August 13th from 9 a.m. until
9 p.m.
A Victory Kingpin, customized by the pros at Klock Werks Kustom Cycle,
is being provided this year for the Buffalo Chip Bike Give-Away. The
lucky winner will be chosen from a group of finalists and awarded the
tricked out custom live on-stage Friday of Rally Week. As always,
Victory will host a ride-in during the Rally for Victory owners. “The number of Victory’s
grows every year and with our corporate headquarters so close to Sturgis, we view the Rally as
an annual event for our employees and customers,” states Steve Menneto, Victory GM. Victory’s
offices are located in neighboring Minnesota and manufacturing is in Iowa.
The 2011 Victory Owners Ride and Reception for will take place Thursday August 11 from
3:30 p.m. to 8:00 p.m. starting in Deadwood, and ending at the Buffalo Chip and will include
food and soft drinks. As an official sponsor of the legendary Buffalo Chip, Victory will provide
free Special Guest parking. Victory owners will also have access to the Buffalo Chip Events
Center with the 2011 Motorcycles as Art display and Chip Gardens on the evening of the Ride-
In. Victory is also a sponsor of the Buffalo Chip Legends Ride which will take place on August
8th. Celebrity’s may include Arlen, Cory and Zack Ness, Roland Sands and Rupert Boneham,
Survivor TV Series star as wel as many other motorcycling celebrities.
For more information, on Victory at Sturgis, including updated times and dates, go to
www.victoryatsturgis.com.
About Polaris
With annual 2010 sales of $1.99 billion, Polaris designs, engineers,
manufactures and markets off-road vehicles (ORVs), including
allterrain vehicles (ATVs), the Polaris RANGER(r) Side x Sides,
snowmobiles and Victory motorcycles for recreational and
utility use and has recently introduced a new on-road electric
powered neighborhood vehicle. Polaris is a recognized leader
in the snowmobile industry; and one of the largest manufacturers
of ORVs in the world. Victory motorcycles established in 1998 and
representing the first all-new American made motorcycle from a major
company in nearly 60 years, are rapidly making impressive in-roads
into the cruiser and touring motorcycle marketplace. Polaris also enhances
the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at
Polaris dealerships. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and
the Company is included in the S&P MidCap 400 stock price index. Information about the complete line of Polaris
products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris
homepage at www.polarisindustries.com.

The Legendary Buffalo Chip Salutes Women Riders with First Annual Biker Belles

Celebration During the 71st Annual Sturgis Rally

STURGIS (04-29-11) The Legendary Buffalo Chip will recognize the passion, diversity and spirit of women in motorcycling during the 71st annual Sturgis Rally.  Women from across the globe will hit the road, Wednesday – August 10, 2011 for the first annual Biker Belles(TM) celebration.  The event was created to help celebrate women’s role in shaping the culture, history and sport of motorcycling, while helping to raise significant funds for two charities chosen by Helping with Horsepower (TM), including the Abbott House and the Sturgis Motorcycle Museum & Hall of Fame.

The inaugural Biker Belles(TM) celebration will begin in the historic town of Deadwood as the Lodge at Deadwood will roll out the red carpet and host a special welcome reception complete with events, entertainment and activities catered to women.  From Deadwood, Motor Maids member Meg McDonough and friends will lead a women’s-only ride to The Chip for a special Biker Belles(TM) shindig put on by “The Best Party Anywhere®.”

“Each year the Buffalo Chip sees more and more women riding through our gates”, says Toni Woodruff, daughter of Buffalo Chip president, Rod Woodruff.  ”It’s so exciting to have an event during the Sturgis Rally that caters to women riders and benefits local charities in the process!” To highlight the Biker Belles(TM) festivities at The Chip, 4-time national land speed record holder and pilot of the original “World’s Fastest Bagger,” Laura Klock of Klock Werks Kustom Cycle, will unveil ”SALT,” a customized Harley-Davidson® built under her direction and guidance with the girls and young women of the Abbott House.  While at the party, Laura and her staff will be selling raffle tickets to win this special bike that will be given away in support of the Abbott House next fall. ”We couldn’t be more excited about this inaugural celebration of women in motorcycling in Sturgis.” says Laura Klock. “Whether you’re an avid motorcyclist, a curiosity seeker, or someone looking for a new change
of pace, you are welcome to join us!  ”Biker Belles(TM) will be a day of real women, real stories and real fun!”

Tickets for the 2011 Biker Belles(TM) celebration are available now on www.bikerbelles.com or by calling (605) 347-9000.  The Biker Belles(TM) celebration requires a $75 contribution, of which 100 percent goes directly to its chosen charities.  The finishing touches are being worked out for the 2011 celebration, with details to be announced on www.bikerbelles.com.