Brando Enterprises Give Harley-Davidson the Boot

Screen legend Marlon Brando helped make the leather jacket and jack boot the “uniform” of the biker culture in his portrayal of Johnny Strabler in the movie “The Wild One.”

Brando Enterprises Sued Harley-Davidson Over a model of boots HD called "The Brando"

The iconic image is so closely tied to the culture that in 2010 when Harley-Davidson released a new boot similar in style to the pair made famous by the screen legend, the company thought it would honor the actor by calling their boots “The Brando.”

The only problem was the marketing department forgot to check with the legal department and nobody checked with the estate of the late actor.

Brando Enterprises has authorized the use of his name in connection with Triumph motorcycles, MasterCard, and Dolce & Gabbana but not Harley-Davidson.

According to papers filed in court, Brando Enterprises said, ‘They (Harley-Davidson) have been aggressive protecting its own intellectual property from perceived infringements and should have known better.”

Once the suit was filed, Harley moved quickly to remove the boots from its online stores and dealer shelves.

On March 7th the two sides agreed to settle out of court. The terms of the deal were not immediately released but the settlement marks the second major win for Brando Enterprises in its protection of the brand. It had previously sued Ashley Furniture Industries for selling a line of sofas and sectionals known as the “Brando.” The lawsuit closed after Ashley agreed to hand over $356,000 while not admitting any liability on Brando’s claims.

While The Wild One has become synonymous with biker culture, it was Triumphs and not Harley-Davidsons that featured prominently in the 1953 film.


THE NEW BLACK LABEL COLLECTION FROM HARLEY-DAVIDSON

Born of the Dark Custom movement with an honest, authentic style, the all-new Black Label Collection of Harley-Davidson® MotorClothes® has been chopped, bobbed and redesigned to satisfy the latest generation of men and women riders.

With street-inspired designs, a custom look and casual feel, Black Label evokes an authentic, rebel attitude.

“Black Label is for those whose allegiance to Harley-Davidson doesn’t scream to be heard,” said Karen Davidson, Harley-Davidson General Merchandise Creative Director. “The Black Label collection is inspired by customers and reflects a younger attitude, with an understated style that looks washed, worn and comfortable right off the rack.”

From jackets and caps to shirts, gloves and more, Black Label is cut narrow through the chest, shaped at the sides and slimmer to the hip for a look, fit and feel that’s unique to this collection.

Below are just some examples of the new Black Label Collection:

Constructed of vintage midweight leather with slim fit, the men’s

#1 Vintage Leather Jacket (P/N 98008-11VM, $375) is a modern makeover of classic street wear. Its pre-curved sleeves, zippered cuffs and underarm grommet vents are matched with four outer and two interior pockets. Available in S – 5XL and Tall sizes.

Combining classic, yet subdued graphics with slim fit, the men’s

Winged #1 S/S Woven Shirt (P/N 99053-11VM) and the S/S Plaid Shirt

(P/N 96544-11VM, $60) cut across generations with authentic style. Both available in S – 3XL sizes.

The women’s Washed Tunic Length Tank (P/N 96097-11VW, $50) and

S/S Sublimated Tunic Tee (P/N 96096-11VW, $60) introduce the new silhouette: longer in length, figure hugging and fashion-forward. Available in

XS – 3W sizes.

The New Black Label Collection is available starting in February at most Harley-Davidson dealerships.

For additional information on Harley-Davidson MotorClothes Apparel and Collectibles, see your local Harley-Davidson dealer or visit harley-davidson.com. To find a dealer near you, call 1.800.LUV.2RIDE in the U.S. or Canada.