MAYFIELD VILLAGE, Ohio, Nov 18, 2010 — Bikers who’ve dreamed of hitting the open road with Progressive’s always happy-to-help sales clerk, Flo, now have the opportunity to do just that at the Progressive International Motorcycle Shows(R). The 12-city powersports tour is sponsored by Progressive, the country’s number-one provider of motorcycle insurance.
At the Flo photo booth, riders can hop on a bike next to a virtual Flo and get their photos taken against a variety of backdrops, including a highway, desert or mountains, or, for the more adventurous, under the sea or on top of the moon. Bikers can then immediately share their photos with friends by uploading them to the Progressive Open Road Experience on Facebook.
“Being the title sponsor of the Progressive International Motorcycle Shows gives us a great opportunity to interact with motorcycle enthusiasts face-to-face in fun, new ways,” said Dawn Boston, advertising specialist at Progressive. “We invite all show attendees to stop by and say hello.”
In addition to getting their photos taken with Flo, show attendees can:
Share their opinions and see how they compare to other riders by answering questions like “What’s your favorite riding route?”, “How many tattoos do you have?” and “What’s your favorite bike rally?” As attendees respond, their answers will appear in real-time on large screens so they can see how their opinions compare with those of others. Win prizes including a helmet bag, lip balm, tire gauge, T-shirt or sunglasses. One lucky person at each show will win a $400 gift certificate from bikebandit.com for a custom leather jacket. Get answers to their most pressing insurance questions by talking to Progressive insurance experts. Kick back, relax, and rest their feet in the Progressive lounge.