HARLEY-DAVIDSON FREEDOM JACKET JOURNEYS THOUSANDS OF MILES IN ONE YEAR TO UNITE INDEPENDENTS AROUND THE WORLD

Fans Near and Far Tell Incredible Stories of Freedom and Adventure through a Single Leather Jacket as it Travels the Globe for Harley’s 110th Anniversary Celebration

MILWAUKEE (Jan. 15, 2013) – In August 2012, Harley-Davidson fans around the world kicked off a year-long celebration of the company’s 110th Anniversary. Over the course of an entire year, millions of fans across 11 countries and six continents are celebrating their shared passion for freedom, self-expression, epic adventure, and the stories that unite them.

s part of the year-long celebration, Harley-Davidson has enlisted individuals from all over the world to take a single black leather jacket – the ‘Freedom Jacket’ – on an adventure and to share their stories online. The Freedom Jacket will pass from rider to rider and visit dozens of iconic destinations in all corners of the globe, collecting their stories before coming home to Milwaukee for the final celebration, Aug. 29 – Sept. 1, and for display at the Harley-Davidson Museum.

“The Freedom Jacket represents one of the most elemental, yet powerful truths of what it means to be a Harley-Davidson rider,” said Harley-Davidson’s Chief Marketing Officer Mark-Hans Richer. “A leather jacket is like a rider’s soul – every pin, scratch, scrape and patch is a visual marker of your journey and becomes part of your identity and the stories you tell.”

The Freedom Jacket was born last August when Richer wore a simple Harley leather jacket during an epic ride across the Tibetan Plateau in China to help kick-off the 110th Anniversary. At a stop along the ride, Richer asked a local Chinese man, who was working painting road markers, to paint something on the jacket to symbolize what he thought about Harley-Davidson. The man painted the Chinese character for “freedom.”

Since then, the Freedom Jacket has been worn by passionate enthusiasts who’ve traveled to destinations around the world, including the foothills of the Alps in Faaker See, Austria for European Bike Week; the highways of Mexico; Rio de Janeiro, Brazil; and even the starting line of the NHRA Pro Stock finals in Pomona, CA.  In the coming months, the Freedom Jacket will journey to destinations both on and off the beaten path, including official Harley-Davidson 110th Anniversary events planned in India, Australia, New Zealand, South Africa and Rome.

Fans can explore the inspiring videos, photos and stories of those who have worn the Freedom Jacket by visiting www.h-d.com/110jacket, the company’s Facebook page (Facebook.com/Harley-Davidson), Twitter handle (@harley-davidson) or via the hashtag #FreedomJacket.

Harley-Davidson is also inviting fans to share stories about their own journeys via the 110th Anniversary website.  On January 22, the company will launch a unique online app that allows fans to create a personalized version of the 110thAnniversary “110 Years of Freedom” graphic with photos of their own epic adventures which will be featured on Harley-Davidson’s Facebook page and other online channels.  The company is also allowing fans the opportunity to create their own 110th Anniversary pages within the site to share their experiences with the world.

“The 110th Anniversary is, first and foremost, a celebration of our fans, so it’s only natural that user-generated content would be at the forefront of our efforts,” added Richer.

Harley-Davidson is planning to reveal several other exciting details related to the 110th Anniversary in the coming weeks, including announcing headlining talent for the Rome and Milwaukee celebration events, as well as sharing upcoming Freedom Jacket adventures.  Tickets for the 110th Anniversary celebration in Milwaukee are currently on sale atwww.ticketmaster.com.

HARLEY-DAVIDSON ANNOUNCES ON-SALE DATE FOR MILWAUKEE 110TH ANNIVERSARY CELEBRATION EVENT TICKETS

Milwaukee Event to Culminate Year-Long, Global Celebration

MILWAUKEE (Nov. 27, 2012) –  For the past three months, Harley-Davidson has been on the road sharing epic experiences with fans from all corners of the globe — from the Tibetan Plateau in China to Sturgis to Faaker See, Austria – to celebrate Harley-Davidson’s 110th Anniversary: 110 Years of Freedom.  These events are just the beginning of a year-long, global celebration that will take place across 11 countries on six continents and culminate over Labor Day weekend in 2013, in Milwaukee, Wis. – home of Harley-Davidson.

Tickets for Harley-Davidson’s 110th Anniversary Celebration in Milwaukee next year will go on sale to the general public on Dec. 17, 2012, at www.H-D.com/110tickets. Members of the Harley Owners Group (H.O.G.), the Motor Company’s official riding club, will have an opportunity to purchase tickets beginning Dec. 10, 2012.

The Harley-Davidson 110th Anniversary Celebration event in Milwaukee is Thursday, Aug. 29, through Sunday, Sept. 1, 2013. Events will include fan-organized rides to Milwaukee, a massive parade, three headlining concerts, parties at Milwaukee’s Henry Maier Festival Park (Summerfest Grounds) and activities at the Harley-Davidson Museum. Talent, as well as ticket details for the three headlining concerts that will be hosted at Marcus Amphitheater on the Summerfest Grounds, will be announced in early 2013.

For H.O.G. members, the event tickets include access to the global H.O.G. 30th Anniversary Celebration on Aug. 29 at the Summerfest Grounds, as well as access to members-only areas throughout the weekend’s events. Additional free public activities include parties at participating Harley-Davidson dealerships and street parties around the city.

Two ticket options for the Milwaukee 110th Anniversary Celebration are available:

Celebration Ticket – Print at Home ($95.00 USD; convenience fees not included) Available for purchases made within the continental U.S.; includes access to the Summerfest Grounds on Thursday, Friday and Saturday, an opportunity to purchase tickets for the headlining concerts at Marcus Amphitheater before they go on sale to the general public in spring 2013, a link to download the official event app on a mobile device or smartphone, map of historic Harley-Davidson sites in Milwaukee, and automatic entry to win a parade pass.

Commemorative Celebration Ticket Package ($102.50 USD; convenience fees not included)Includes the above admission package plus a photo frame holder, commemorative laminated ticket and lanyard, Milwaukee 110th Anniversary pocket guide, limited edition poker chip, guitar pick keepsake and drink koozie with corresponding drink discounts.

Join the Celebration Online

Harley-Davidson fans are invited to join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110.  To date, the Motor Company has shared four epic 110th Anniversary experiences via the site, as well as Harley-Davidson social pages, driving thousands of engagements from fans around the world.

The Web site, which will be updated in the coming months with new features and content, also includes details about all of the Motor Company’s 110th Anniversary events.

 

How One Designer Envisions The Motorcycle of the Future

If form follows thought, or thought precedes all action, Matthew Law dreams the dreams of those living in the movie world of Tron.  His concept of what the future of motorcycles may very well turn out to be true, but the manufacturers of today still have a long way to go to get us there, especially the Harley-Davidson Motor Company.   Even with the V-Rod’s departure from the traditional lines of Milwaukee’s retro style, it’s going to take a big leap for HD to reach this design platform.  To see more of Law’s vision, click here .

Hoka Hey Winner Donates Half Million Dollar Motorcycle

Barclay (standing) Marc Story (sitting on his new bike)

Will Barclay gives away the motorcycle that won him a half million dollar purse.  His beloved Electra Glide (named Excalibur) brought him to victory in the 2010 Hoka Hey challenge.

He handed the keys to Mark Story the 2nd place Hoka Hey rider at the Harley Davidson Museum in Milwaukee on Friday June 3rd.

Mark is a serious contender “Will Stated, “he called me and said Hoka Hey was in his blood and asked if I had any sponsors the may help out.  A native Australian he just couldn’t shoulder the burden of getting his bike to the U.S. so I gave him Excalibur, my winning Hoka Hey Electra Glide to ride in Hoka Hey 2011 so he can now compete in Hoka Hey”.

Barclay is also competing again this year and preparing his new steed, a 2011 Street Glide for this years challenge.

This year’s Hoka Hey Motorcycle Challenge will run through all 48 contiguous states, into Canada and end in Nova Scotia and is sponsored by Harley-Davidson.

 

Group Opens Up Million Mile Monday

Milwaukee (May 20, 2011) – On Monday, June 27, the Harley Owners Group (H.O.G.) invites riders of all motorcycles to join its members around the world as they band together in their quest to cumulatively log millions of riding miles by the day’s end.

Launched in 2008, Million Mile Monday is an annual event on the last Monday of June that brings together H.O.G. members from around the world in a day of riding for no specific purpose other than to
celebrate the joy and freedom of the open road on a motorcycle. In 2010, H.O.G. members collectively logged more that 4,000,000 miles, and this year the club hopes to raise the total even higher.

“Inviting riders of other motorcycle brands to join our members on Million Mile Monday is all about sharing the passion for riding and the Harley-Davidson brand that makes the Harley Owners Group such a unique riding club,” said H.O.G. Manager Joe Dowd. “Plus it’s just a great reason to get out on the road and ride, regardless of what motorcycle you own.”

Whether it’s a ride across town or cross-country, or simply around the block to work, every mile counts and can be recorded by logging into H.O.G.’s online mileage accumulator at h-d.com/mmm, where a rolling odometer will record every mile logged by participants in Million Mile Monday. At the completion of the ride, a commemorative certificate of participation can be printed to display each rider’s mileage total for the day.

For more information about H.O.G. or Million Mile Monday, visit hog.com. To learn more about what goes into creating a Harley-Davidson motorcycle, including the rich heritage, impeccable detail and design, and distinctive V-Twin power, visit h-d.com/whyharley to learn about the undeniable differences that make Harley-Davidson motorcycles truly unique.