Zero Motorcycles Expands Sales Channel, Adding Traditional Dealership Model For Enhanced Consumer Retail Experience

SANTA CRUZ, Calif. (July 12, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology, today announced the expansion of its current sales model to now include traditional motorcycle dealers as a point of purchase for retail customers. The development of a traditional dealership program has been part of Zero’s strategic plan for more than a year as the company continues to ramp up its manufacturing capabilities. The new dealership experience now provides consumers with a location to see and experience Zero’s expansive and rapidly growing product line all in one place. Eight of the most recognized and largest multi-line dealers have signed on to carry Zero’s entire product line.

 

-Malcolm Smith Motorsports(Riverside, California)

-MotoWorld of El Cajon  (El Cajon, California)

-Escondido Cycle Center (Escondido, California)

-Mission Motorcycles (Daly City, California)

-NorCal MasterCraft (Sacramento/Pleasanton, California)

-Grand Prix Motorsports  (Littleton, Colorado)

-C&C Sports (Brighton, Michigan)

-Hitching Post (Fridley/Hopkins/South St. Paul, Minnesota)

“As we continue adding new motorcycles to our product line-up, consumers are looking to experience our products in more of a traditional retail setting that allows for them to touch and feel all of our bikes in one location and at one time,” said John Lloyd, VP of Global Sales, Zero Motorcycles. “It has always been part of our strategic plan to add multi-line dealerships to the mix and the timing is now right for us to move in this direction. Dealers have been requesting we alter our sales model for the past few years so they could begin selling our products and we are now in a position to successfully do this.”

The new dealership model for Zero will include the United States and Canada as part of the initial rollout and is a major transition in the development of Zero’s distribution model (Canadian dealership partners will be announced in an upcoming release). Zero’s current sales channel is predominately internet-driven through www.zeromotorcycles.com , with consumer test rides being conducted by field representatives.

Now interested buyers can go directly to their nearest Zero Motorcycles dealership to test ride and buy a Zero on-site. Once the official transition is completed, Zero Motorcycles will no longer sell motorcycles directly to consumers, unless purchasing from a powersports dealer is not feasible.

instaVIN™ Motorcycle History Reports Now Available through CycleTrader.com

SAN DIEGO–(BUSINESS WIRE)–instaVIN™ (https://www.instavin.com) is now offering for a limited time instaVIN Vehicle History and Title Reports for motorcycles to in-market consumers and motorcycle retailers via CycleTrader.com, a Dominion Enterprises company. CycleTrader is the leading classified marketplace for motorcycles with more than 150,000 dealer and private seller listings.

“CycleTrader.com and instaVIN are providing their users a unique, patent pending, report buying experience”

instaVIN reports provide DMV title, salvage, insurance, total loss and other critical information to help identify title problems prior to purchase. This can help uncover potential buyer or seller fraud or expose other “worst of the worst” events that can affect a motorcycle’s safety and value. Vehicle details decoded from the vehicle identification number (VIN) such as year, make and model enable users to confirm the vehicle is properly represented.

Links to instaVIN reports are available on CycleTrader.com’s ad listings and resource pages as well as other locations on the CycleTrader.com site for a limited time. “CycleTrader.com and instaVIN are providing their users a unique, patent pending, report buying experience,” said Jim Irish, CEO of instaVIN. “This unique user interface provides a remarkably simple order process and ensures the proper vehicle is represented to the buyer. Users can purchase a report by entering a VIN number, then get the report instantly. They can also pre-purchase and return to www.instavin.com later when they have their VIN number available.”

When shopping for their next motorcycle during the limited time offer, buyers can purchase a single report for just $6.99. If they are looking at multiple bikes, they can select the 5 for $24.99 option, saving nearly 30%. Motorcycle dealers and private sellers can build buyer confidence by ensuring that the motorcycle they are selling is free of hidden problems. Sellers can share the instaVIN report with potential buyers by linking to the report on their CycleTrader.com ad listing.

InstaVIN reports contain information and data from private sources and through a partnership with the Department of Justice and AAMVA who administer the National Motor Vehicle Title Information System (NMVTIS). NMVTIS is the only vehicle history database in which all states, insurance carriers and junk salvage yards are required by federal law to report their data.

In addition to the insurance total loss and salvage auction information, instaVIN reports provide all state DMV title brand indicators such as salvage, odometer, rollback, rental vehicle, police use and flood, as well as title history, odometer history, vehicle specifications and accident information where available. Understanding a vehicle’s history is a critical step in any motorcycle purchase whether you are a dealer at auction or a consumer buying a used bike. Over 100 key data indicators are checked on every report. Visithttps://www.instavin.com/ct.php.

About instaVIN™

instaVIN™ provides vehicle history reports with critical data including real-time Government Title and Brand information and Junk/Salvage/Insurance Total Loss records. instaVIN reports include the most comprehensive, up-to-date data, all at a fraction of the cost of competitive reports such as CARFAX® and AutoCheck®. instaVIN offers reports on passenger cars and light trucks, modern and vintage motorcycles, RVs, buses, classic cars and heavy trucks. instaVIN has other products available at www.instavin.com such as a complete Bill of Sale Document service to protect you when buying or selling a vehicle between private parties. Also available is the Vehicle Valuator, a free tool that provides the average local retail asking price for similar vehicles in your area. Please see https://www.instavin.com.

instaVIN is a dba of MobileTrac, LLC, a San Diego, CA based company.

About CycleTrader.com

Cycle Trader, a division of Dominion Enterprises, is the leading powersports marketplace connecting buyers and sellers to new and used motorcycles, ATVs, PWCs, and snowmobiles. With more than 150,000 vehicles available, Cycle Trader offers the widest selection of powersports vehicles online. Visit http://www.CycleTrader.com.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visithttp://www.dominionenterprises.com.

 

Fewer Stalls at 2011 V-Twin Expo But Outlook is Improving

Vendors believe 2011 will be a better year than previous two

(Feb 5, 2011) Snow flurries greeted the opening of the 11th annual  Easyrider V-Twin Expo  today in the

reflecting the economy, the V-Twin expo is smaller but dealers are more optimistic than in years past.

Duke Energy Center in Downtown Cincinnati.   Held annually during the first or second weekend, the V-Twin Expo is open only to motorcycle dealers, manufacturers, or members of the press.

The number of the exhibitors at this year’s Expo is down from previous years, but officials have not released an exact figure.  In 2010 the show producer Jim Betlach addressed the downturn with a positive spin. “The industry is right-sizing. With as many years as I have served this business, seeing this cycle before, I know those that come out on the right side of the process will be rewarded”

Exhibitors expressed cautious optimism about the health of the motorcycle industry.  Lee Wimmer, president of Wimmer Machine said he’s seeing improvements in his niche. “It’s not where we want it to be but it’s getting better. There are a lot of people walking the isles today and we’re hearing a lot of positive comments from the dealers out there as well.”

Other manufacturers say they’ve heard from their dealers that the motorcycle business is improving but that we’re still not “out of the woods yet” according to a source at S & S Cycles.

In a couple of weeks the mostly metric dealer show will open in Indianapolis and early reports are that exhibitor numbers have also declined for that expo.

That’s not a bad thing, according to most of the dealers we spoke to today.  One East Coast Harley-Davidson dealer who asked not to be named said, “We had too many dealers even when business was booming.  We were surrounded by dealers within 20 or 30 minutes and everybody suffered low profits.  Today there are fewer customers but fewer dealers which I believe will benefit the dealers who can survive.

Snow and ice seemed to be the biggest complaint of attendees.  Martha Larimer of North Carolina said, “Snow and Ice and 20 degree temps don’t give us the warm and fuzzys or put us in any mood to buy!  (this is the) second year in a row that we have to jeopardize life and limb to learn about new products.”