BEST WESTERN AND HARLEY-DAVIDSON PARTNERSHIP GOES GLOBAL

_bestwestern_mcyclePHOENIX – (February 20, 2013) Best Western International and Harley-Davidson Motor Company® announced today that the two organizations have extended their partnership with one another for an additional three years. The agreement expands the special benefits for motorcycle riders in North America, including reduced hotel room rates, Best Western Ride Rewards® loyalty program, and the hotel chain’s Rider Friendly® properties, to a global level, making it easy for motorcycle travelers to take advantage of these perks worldwide.

As part of the agreement, Best Western is serving as the Official Lodging Partner of Harley-Davidson’s 110th Anniversary in 2013. In addition, Best Western is now the Preferred Lodging Partner of Harley-Davidson’s Rentals and Tours Division, which will include the hotel chain’s properties on its multi-night itineraries.

“The partnership with Harley-Davidson allows us to accommodate the unique needs motorcycle riders have when traveling,” said Dorothy Dowling, Best Western International’s senior vice president of marketing and sales. “Now, they can have those needs catered to not only in North America, but at any of our more than 4,000 hotels worldwide. We want riders to feel at home with us, no matter where in the world they happen to be.”

Best Western Rider Friendly hotels offer a free wipe-down motorcycle towel and access to a washing station upon check-in. Many offer additional benefits, such as complimentary bottled water and lip balm. Currently, there are more than 1,200 properties in North America that participate in the Best Western Rider Friendly program.

The hotel chain also offers motorcycle enthusiasts Best Western Ride Rewards, a special segment of its Best Western Rewards® loyalty program. Registration is free and affords members an automatic upgrade to Gold Elite status and eligibility for discounted room rates upon signup. Harley Owners Group (H.O.G.) members receive additional benefits, including an automatic upgrade to Platinum status and 15 percent bonus points. To celebrate Harley-Davidson’s 110th Anniversary, Ride Rewards members will be eligible for bonus promotional offers throughout 2013.

”Harley-Davidson’s 110th Anniversary is the perfect time to extend our partnership with Best Western,” said John C. Farris, Jr., Harley-Davidson Director of Global Brand Alliances. “Harley-Davidson and Best Western have heritage and deep roots along America’s most scenic highways and byways as well as the many roads traveled around the world. Most importantly, this partnership brings great benefits and on-the-road conveniences to our riders and fans.”

The companies initiated the partnership in 2006.

For more information or to sign up for Best Western Ride Rewards, go to www.bwrider.com. To plan your next motorcycle journey, go towww.harley-davidson.com/wcm/rideplanner/. And, follow the adventures of Best Western’s motorcycle blogger at http://www.youmustbetrippin.com/jason_fogelson/.

 

Motorcycle History Buffs Rejoice!

Transcript below the video

Let’s face it. History can be boring. In a country where attention deficit has been described as a national epidemic, a 30 minute television show devoid of celebrities judging something, or adultery and drunkenness among suburban housewives is going to be a tough sell to Hollywood.

Stan Ellsworth, host of American Ride on BYUTV

But history can be fascinating, especially when it’s presented by 6’ 2” 300 lb, former NFL lineman Stan Ellsworth. Ellsworth, using the “open road” as a metaphor for freedom, travels the blacktop ribbons of the USA, and passionately narrates the quintessential story of America.

Right now the show is only available on BYU television. Yes, you read that right. Brigham Young University, ground zero for The Church of Latter Day Saints, is airing a (gasp) show featuring a long haired, bearded biker dude on a Harley-Davidson!

Forgive my sacrilege, but I’m not sure if the rumble is from Ellsworth customized Softtail Deluxe or Joseph Smith’s casket spinning in his tomb in Nauvoo, Illinois. (Smith was the founder of and leader of the LDS Church.)

But either way, American Ride is probably the best show that may never reach a mainstream audience simply because it doesn’t have sex, violence or people acting stupid as its central theme.

Introduced last year, the first season covered the dramatic story of the colonies and the Revolutionary War. For history buffs and motorcycle enthusiasts, (especially cruiser / Harley-Davidson enthusiasts) American Ride is the best of both worlds.

There’s no doubt Ellsworth knows his stuff, and his large and imposing stature, unscripted and enthusiastic delivery keeps viewers’ attention though what might otherwise be dry and boring when narrated by anyone else.

Now in its second season, American Ride continues following the progress of our nation’s early years, leading up to the Civil War.

I screened the first two episodes of season 2 on a pre-release DVD and thoroughly enjoyed each one.

If your cable or satellite company doesn’t carry BYU TV, surf on over to www.byutv.org to catch up on the first season and become a fan of USRIderNews on Facebook as we’ll be giving away season one and season two DVD sets in the coming months.

Does it beat Full Throttle Saloon on Tru TV or the Hairy Bikers on BBC? That depends on your tastes. For me, I’d rather watch American Ride, Full Throttle TV and Hairy Bikers than American Idol, Desperate “Hose Wives” or Jersey Hores, uh Shores any day of the week.

But that’s just me. I could be considered biker trash.

Until next month, ride safe and always take the road less traveled.


Suzuki Begins 2011 BusaBeats MC Battle

BREA, Calif. July 23, 2011 –Suzuki is pleased to announce the beginning of the 2011 BusaBeats MC Battle with a kickoff celebration event in Monterey, Calif. featuring original BusaBeats winner J.PIGG, celebrity guests, Michael Jordan Motorsports and team riders Ben Bostrom and Roger Lee Hayden.

 The BusaBeats MC Battle was launched as a campaign to spotlight the diverse lifestyle and culture connected to the Suzuki Hayabusa and bridge it with consumers. This interactive, grassroots promotion connects young, urban motorcycle enthusiasts and hip-hop audiences with the iconic style and performance of the Suzuki Hayabusa through extensive social media involvement.

The BusaBeats MC Battle invites amateur MCs from around the country to add personalized lyrics about the Hayabusa to beat tracks created by celebrity record producers, and compete against each other using social media to collect “dope points,” and take their chance at winning one of many top prizes, including the customized Hayabusa.

For 2011, Suzuki has partnered with Michael Jordan Motorsports to collaborate on a unique, customized 2011 Hayabusa as the grand prize for this year’s BusaBeats MC Battle.

At a customer appreciation event held yesterday at the Blue Fin in Monterey, Calif. during the 2011 Red Bull Grand Prix MotoGP weekend, Suzuki celebrated the beginning of the 2011 BusaBeats MC Battle with TV/radio personality Big Tigger and original BusaBeats winner J.PIGG, who laid down the tracks and entertained the crowds.

The BusaBeats MC Battle is also part of “Suzuki NOW” – a one-stop destination that will deliver quick, easy access to the latest Suzuki news, information, events and special offers. Visit www.suzukicycles.com/now  for more information.

For more information on BusaBeats, please visit– www.BusaBeats.com

Sauk City, WI Freedom Ride Brings in Over 1,400 Motorcyclists and $80,000 for MDA

MDA clients and their families cheer on the riders as they depart from Sauk Prairie Harley-Davidson (L-R) Candace Miller, Joseph Tress Jr., Ethan Tress, Peggy Nied, Melinda Heathcote, Annie Heathcote, George Heathcote, Elias Armada, Andella Armada, Libby Ararmada

SAUK CITY, Wis., July 22, 2011—The roads of southern Wisconsin roared with the sound of 1,000 motorcycles last weekend at the 26th Annual MDA Freedom Ride.

Nearly 1,400 motorcycle enthusiasts rallied together July 15-16 for the 70-mile ride to benefit the Muscular Dystrophy Association. The two-day event, which raised nearly $85,000 for local MDA clients, began Friday with festivities including a Poker Run, family activities, bike show, dinner and entertainment at VFW Park in Prairie du Sac.

Local MDA clients and their families cheered on the riders with homemade signs of encouragement and thanks as the motorcycles departed from Sauk Prairie Harley-Davidson Saturday afternoon. Clients included Joseph and Ethan Tress, 6 and 1 of Middleton; Annie Heathcote, 12 of Mazomanie; and Andella Armaza, 2 of Madison.

Peggy Nied, along with her daughter and grandson, attended the MDA Freedom Ride to see the riders off in memory of her son, Kyle. Kyle, 23, of Madison, had Duchenne Muscular Dystrophy and passed away of late last month. According to Peggy, Kyle would have wanted to be there to support the Freedom Ride.

After the ride, many of the children and their families stayed to talk with the riders and thank them for their contribution to MDA. All of the money raised at the Freedom Ride helps clients like Joseph, Ethan, Annie and Andella by financing UW Hospital clinic visits, wheelchair and leg brace repairs, support groups, and a weeklong stay at MDA Summer Camp in Kenosha County.

Riders enjoyed post-ride activities at VFW Park, including a pork chop dinner, bike games, raffles, drinks and entertainment by LUBE. Carol Thompson of Mount Horeb won the grand prize at the raffle and will enjoy a 4-day trip to Las Vegas to see the 2011 MDA Labor Day Telethon.

MDA Freedom Ride coordinators would like to thank the Sauk Prairie Harley Owners Group Chapter members and Sauk Prairie Harley-Davidson employees. Their constant commitment to the cause made the 2011 MDA Freedom Ride an unforgettable event.

 The Freedom Ride is the longest single dealer Harley-Davidson fundraising event to benefit MDA in Wisconsin. Consistently ranked as one of the top 10 Harley-Davidson MDA events in the nation, the ride has raised over $1.8 million net since its inception in 1985.

 MDA is a voluntary health agency working to defeat more than 43 neuromuscular diseases through programs of worldwide research, comprehensive services and far-reaching professional and public health education. To volunteer or for more information about MDA’s programs and services, call (608) 222-3269.

Zero Motorcycles to Showcase Full Product Line And Provide Demo Rides at 2011 MotoGP AT Laguna Seca

SANTA CRUZ, Calif. (July 19, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology, today announced it will be in attendance for its third consecutive year at the 2011 MotoGP at Mazda Raceway Laguna Seca. During the three day racing event, spectators will be invited to Zero’s newly developed tradeshow booth to take a closer look at the Zero Motorcycles 2011 product offerings, which are all available for purchase today. Always a hit at MotoGP, Zero will also be hosting its demo ride program, giving consumers the opportunity to take a Zero Motorcycle for a quick test ride to see and experience the world’s largest line-up of electric motorcycles.

“MotoGP is one of the biggest venues in the country that brings together motorcycle enthusiasts from all walks of life. Each year we look forward to showing spectators our newest products and this year is no different. Our 2011 product line is the strongest, fastest and most fun to ride bikes we’ve ever built,” said John Lloyd, VP of Global Sales, Zero Motorcycles. “Our new tradeshow booth will be a big highlight for us this year as it will really give consumers a different kind of Zero Motorcycles experience with new interactive kiosks and improved visuals of our motorcycle line.”

Zero Motorcycles’ demo program will kick-off Friday at 10 a.m., in the Yamaha Marketplace at Laguna Seca, Demos will continue throughout the weekend from 10 a.m. to 3 p.m. on Friday, Saturday and Sunday. Interested spectators that desire a test ride will be required to present a valid motorcycle license and sign a waiver. Due to limited space, interested spectators and media can Pre-Schedule a ride time online to avoid long lines and to ensure a quality riding experience. Zero Motorcycles executive and technical staff will be on-site to answer any consumer product inquiries.

About Zero Motorcycles

Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit: http://www.zeromotorcycles.com

Progressive International Motorcycle Shows® Begins By Rolling Into Long Beach

Representatives from several manufacturers will be on site to answer questions and provide information on the latest motorcycles, products and education.

Irvine, Calif. (June 16, 2011) – The 31st annual Progressive® International Motorcycle Shows®series is set to launch its 2011-2012 nationwide tour. The upcoming tour will have an increased focus on bringing more manufacturers and an engaging show experience to the widest audience of enthusiasts across the country. Motorcycle riders and powersports fans from coast to coast will have the opportunity to experience hundreds of new street bikes, dirt bikes, cruisers, scooters, ATVs, UTVs and more. The nation’s largest touring motorcycle event will also connect riders with products and services that support their motorcycling lifestyle, providing the opportunity to see, touch and try on the latest gear and accessories. This nationwide series will also feature new interactive entertainment, as well as educational experiences designed for all types of riders.

The 2011-2012 tour cities represent the most motorcycle-dense populations in the United States, reaching 75% of the nation’s motorcycle enthusiasts. The tour schedule offers attendees the unique opportunity to be the first to see the newest models, speak with knowledgeable product experts and be well-prepared for the upcoming riding season.

The 2011-2012 Progressive International Motorcycle Shows 12-City Tour Schedule is as follows:

November 18-20, 2011                     San Mateo County Event Center                  San Mateo, CA

December 2-4, 2011                           Dallas Convention Center                                Dallas, TX

December 9-11, 2011                         Long Beach Convention Center                     Long Beach, CA

December 16-18, 2011                      Washington State Convention Center         Seattle, WA

January 6-8, 2012                               Suburban Collection Showplace                   Novi, MI

January 13-15, 2012                          Washington Convention Center                    Washington D.C.

January 20-22, 2012                          Jacob K. Javits Convention Center             New York, NY

January 27-29, 2012                          I-X Center                                                               Cleveland, OH

February 3-5, 2012                             Minneapolis Convention Center                    Minneapolis, MN

February 10-12, 2012                        Donald E. Stephens Convention Center      Chicago, IL

February 24-26, 2012                        Charlotte Convention Center                          Charlotte, NC

March 14-17, 2012                              Ocean Center                                                          Daytona Beach, FL

 

“We are thrilled to bring an enhanced Progressive International Motorcycle Show series to 12 cities across the nation for the 2011-2012 season,” said Kerry Graeber, Brand Director, Advanstar Powersports Group. “This year’s series will offer an emergence of additional OEMs, bike models and brands. Plus, with a number of innovative new features, this tour will be our most interactive yet.”

For more information visit www.motorcycleshows.com.

Motorcycle Riders: Snap Photos Outside Best Western Hotels and Be Entered To Win Big Rewards, Free Nights

Photo Contest Celebrates Launch of Three Types of Best Western Hotels

PHOENIX (June 6, 2011) – To kick off motorcycle riding season and introduce two-wheeled travelers to Best Western’s three new types of hotels, Best Western International , the World’s Biggest Hotel FamilySM, announced a photo contest for motorcycle enthusiasts who visit any of the chain’s 2,200 BEST WESTERN, BEST WESTERN PLUS or BEST WESTERN PREMIER hotels inNorth America.

 

Motorcyclists who visit a Best Western hotel and upload a photo of their bike in front of a Best Western sign will be entered to win and each week between now and July 15, three winners will randomly be chosen to receive 5,000 Best Western Rewards points.

One grand prize winner will be chosen at random to receive 65,000 points, good for room nights, gift cards, airline miles and more,in celebration of Best Western’s 65th birthday in 2011. To commemorate the launch of the three new types of Best Western hotels, the first rider to submit a photo in-front of all three different BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER signs will win a $650 travel card – good for use at any of the chain’s 4,000 hotels worldwide.

Participants must upload their digital photos to Best Western’s Facebook page at http://www.facebook.com/BestWestern between now and July 15, 2011 to be eligible to win prizes.

“We want motorcycle riders to know that there’s a Best Western hotel for every type of trip they take with the introduction of BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER hotels, and we welcome them to come and stay with us,” said Dorothy Dowling, Best Western senior vice president of marketing and sales. “This photo contest allows new and existing Ride Rewards members to experience the special amenities and services we offer exclusively to riders. What’s more – one lucky rider will win 65,000 rewards points which can be redeemed for up to a week of free nights at participating hotels, gift cards, airline miles and much more.”

Photo contest entrants must sign up or be existing members of Best Western Ride Rewards®, the industry’s only free loyalty program for guests traveling by motorcycle. Best Western Ride Rewards members will automatically earn Gold Elite status when the sign up, allowing them to earn 10 points for every U.S. dollar spent on qualified room rates and 10 percent bonus points with each qualified stay at any Best Western hotel. Motorcycle travelers can register for Best Western Ride Rewards by visitingwww.bwrider.com or calling 1-888-BW2BIKE.

As part of its partnership with Harley-Davidson®, Best Western has more than 1,200 Rider-Friendly® hotel locations in North America which provide services such as a special Harley-Davidson rate, a clean wipe-down at check-in and a bike cleaning station. Additional benefits at some properties include reserved parking spaces, bottled water and lip balm.

As a complement to Ride Rewards, enthusiasts can also use the Harley-Davidson Ride Planner tool to map and plan rides, and book a Best Western hotel along the route.

Keep up with the photo contest by following Best Western on Twitter @TheBestWestern, hashtag #BWBikerPhoto.

ABOUT BEST WESTERN INTERNATIONAL, INC.

Best Western International, Inc. is THE WORLD’S BIGGEST HOTEL FAMILYSM, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world’s biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visitwww.bestwestern.com

.

 

 

*Numbers are approximate and can fluctuate.

 

AMA National Convention at Americade kicks off in Lake George, N.Y.

PICKERINGTON, Ohio — The American Motorcyclist Association (AMA) is pleased to recognize the start of Americade, an AMA National Convention, which will run June 7-11 in Lake George, N.Y. Attracting motorcyclists on all types of bikes, especially tourers, sport-tourers and cruisers, Americade offers some of the best riding in the country in addition to a full slate of events and entertainment.

“Americade is a gathering of true motorcycle enthusiasts, fun-loving folks who simply enjoy having a great time on two wheels,” said AMA Vice President of Membership and Marketing Dan Stedman. “The AMA is looking forward to being on location, supporting our members, signing up new members and enjoying ourselves at one of the premier events on the riding calendar every year.”

As part of its participation in Americade, the AMA is sponsoring the VT High Gaps Mini-Tour, Americade’s most popular tour. The AMA will provide prizes all four days of the ride, including aGoPro Hero HD camera, a Dispatch 1 Motorcycle Power Distribution System, XENA motorcycle locks, and DVD copies of the films Hard Miles 1 and 2, which tell the stories of the 2007 and 2009 Iron Butt Rallies.

In addition, the AMA will organize the AMA Women’s Brunch & Scenic Ride at the Roaring Brook Ranch, 10 a.m. to 12 p.m., on Friday, June 10. Also on Friday, at 1 p.m. in the Ft. William Henry Resort Conference Center, AMA Riding Manager Dave Hembroff will offer a seminar on Powering Up Your Touring. AMA prizes also will be awarded at the Friday night Great Adventure ceremony for the Americade Poker Run.

In addition to all the great two-wheel camaraderie of Americade, the event features guided tours in the Adirondack Park and Green Mountains of Vermont, two motorcycle trade shows with nearly 250 vendors, demo rides, bike shows, barbecues, parades, music and comedy shows, boat cruises onLake George, museum tours, displays from nearly all the major motorcycle manufacturers, and more.

“The list of cool stuff to do at Americade is seemingly endless,” Stedman said. “Certainly, it’s more than any one attendee can possible jam into five days. I guess it’s a good thing there’s always next year!”

Americade is just one event on the calendar of AMA sponsored, promoted and sanctioned events for 2011. For more on AMA Road Riding events see AmericanMotorcyclist.com > Riding.

Cardo Systems Announces Launch of Accessory Kit for Motorcycle Riders Wearing Half-Helmets

PITTSBURGH, PA (April 26th, 2011) – Cardo Systems, Inc., the world’s market leader in wireless Bluetooth communications for helmet headsets, announced today the availability of its new Audio & Microphone Kit for Half-Helmets.

The audio kit is an accessory for use with the company’s line of scala rider® Q2™ MultiSet PRO, Q2™ MultiSet, Q2™ PRO, Q2™, and TeamSet™ PRO and TeamSet™ Bluetooth enabled rider-to-rider communication headsets. These products are designed to comfortably fit riders who use nearly all brands of half-helmets when riding their motorcycles. The kit attaches in minutes and offers secure fastening to the straps of the helmet using the patent pending method.

Each kit also contains two sets of ultra-slim speakers, a single speaker and dual speakers, that
plug into a standard 3.5 mm audio headphone jack, along with ear curtains, and microphone sponges. Similar to other Cardo Systems audio kit products, this kit also includes a 3.5 mm audio input jack to quickly plug into various music devices.

“Our Audio and Microphone Kit for Half-Helmets is proof of our commitment to motorcycle riders” said Abraham Glezerman, CEO of Cardo Systems, Inc. “We offer motorcyclists who utilize half-helmets to experience the amazing audio quality and long-range capabilities of our scala rider headsets. Our kit makes available the unparalleled safety and convenience of headsets for an ever expanding audience of motorcycle enthusiasts. ”

The new Audio & Microphone Kit for Half-Helmets is now available through select distributors, retail outlets, specialty motorcycle shops, and directly from the Cardo Systems web site at www.cardosystems.com.

About Cardo Systems, Inc.
Cardo Systems, Inc., headquartered in Pittsburgh, PA, has specialized in the design, development, manufacturing and sale of state-of-the-art communication and entertainment systems for motorcycle helmets since 2003. Cardo’s scala rider line of headsets, now available in over 50 countries, is the world’s best selling Bluetooth system for the motorcycle industry. For more information call (412) 788-4533.

Thunda Around the Rotunda

Date: Saturday April 30th

Time: 1pm – 5pm

Place: Madison, WI (meet at Goodman Park, ride to the Capitol)

Cycles: Meet at Goodman Park at 1pm

 

Motorcyclists will plan their own ride to Madison on Saturday April 30th and meet at Goodman Park, then parade to the Capitol in support of Wisconsin Workers. Motorcycle enthusiasts are an enormous part of Wisconsin culture with over 250,000 motorcycles registered with the Department of Transportation. On April 30th after the Crazy Legs race and the Farmers Market, motorcycles will ride together up to the state capitol to show their support for all Wisconsin workers.

For More Info Click HERE….